The Business of Facebook: Lessons Learned
Event Type: Webinar
Date: Wednesday, April 26, 2017
Time: 9:00am - 10:00am PST
Presenter(s): Michael Hoefflinger, Lead Global Business Marketing, Facebook
OverviewLearning from the Rise of a Social Media Juggernaut
Facebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends … and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.
Mike Hoefflinger was one of the Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, he had a front-row seat to the company’s growing pains, stumbles, and reinventions.
What You Will LearnJoin us to gain insights, hear anecdotes, and learn lessons from Facebook’s journey to becoming one of the most influential companies in the world and discover how to:
Grow and grow: knowing your North Star Metric, Magic Moment, and Core Product Value
Build a $10 billion business in three years: making your product accessible to customers of all sizes
Win the talent wars: keeping employee engagement high through strengths-based people management
While attending this program is FREE, reservations are required.
About the Presenter
Michael Hoefflinger has 25 years’ experience in Silicon Valley. After working directly for Andy Grove as general manager of the Intel Inside program, he moved to Facebook in 2009 to serve as Lead, Global Business Marketing. During his seven years with the social network, he helped grow their advertising business dramatically. He is now an entrepreneur-in-residence at XSeed Capital. He is the author of Becoming Facebook.