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National Industry News

7/21/2017 - How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it's a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business. But here's the deal: Unless you're famous, it's really hard to amass a huge following on Instagram without some hard work. view more…
Source: HubSpot

7/21/2017 - Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool
119 Facts About Email Marketing [Infographic] Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs) Gen Z is The Largest, Most Diverse Group of Media Users, According to a New Report From Nielsen A new report from Nielsen’s Total Audience Report for the first quarter of 2017 highlights how unique and diverse Gen Z is in media consumption. This report shows a device ownership and other technology breakdown by generation, and why Gen Z is more able to adapt to new technologies than other generations. (AdWeek) Snap Inc. Launches ‘Snap Publisher’ Ad Creation Tool Snap Inc. recently launched a new self-serve ad tool to encourage more advertising spend, which is now global, instead of limited to certain regions. A new creation platform was also announced to launch soon called Snap Publisher. This new platform offers templates to create ads and simply upload your brand logo, tagline, content and video. (Social Media Today) Ask A Question, Get an Answer in Google Analytics If you know what data you need, and want it quickly, just ask Google Analytics and get your answer. This new voice feature uses the same natural language processing technology as other Google products like Android and Search, and will be available in English to all Google Analytics users over the next few weeks. (Google Analytics Solutions Blog) Work Smarter and Stay Connected with the New LinkedIn App for Windows 10 The new LinkedIn app for Windows 10 gives LinkedIn members more options for how they connect with their professional network. The app is for desktop users and includes many features to make it easier to connect and full control to customize your experience while using the app. (LinkedIn Official Blog) Google News Feed Now With Machine Learning & Follow Buttons Google Search is now making it easier to discover, explore and stay connected to what matters most to you. You can follow topics based on search queries that helps Google understand what you’re interested in, and your news feed will be based on your interactions with Google. (Search Engine Roundtable) Facebook Always Wins: Data Shows Publishers Are Buying Far More Facebook Traffic Publishers are buying more traffic from the platform despite declining organic reach and monetization issues. The average number of paid monthly impressions from Facebook over the last 18 months has doubled, and publishers are using Facebook to distribute content profitably to achieve their business goals. (DigiDay) Google Expands Home Service Ads to More Markets, More Business Categories Google’s Home Services ad product is now available for more business categories in more cities than before. As a customer of this service, your ads can be featured at the top of SERPs with added trust and prestige due to the strict qualifying criteria that advertisers must meet to publish their ads. (Search Engine Journal) What were your top online marketing news stories this week? We'll be back next week with more news! Need more in the meantime? Follow @toprank on Twitter. The post Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

7/21/2017 - What Happens When You Make Gated Content Free?
Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. view more…
Source: HubSpot

7/20/2017 - 15 of the Best Email Marketing Campaign Examples You've Ever Seen
On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading, or unsubscribing altogether. But every now and then, we get a newsletter that's so good, not only do we read it, but we click it, share it, and recommend it to our friends. view more…
Source: HubSpot

7/20/2017 - How Does a Brand Judge Your Pitch?
May’s talk on #modernwaystogrowanagency came from Dave Parkinson - a 26 year veteran of Nissan and digital - from IT Manager to EMEA Head of Digital. From managing a digital transformation to initiating the social media plan (and launching the Qashqai on the way) Dave knows the brand person’s world. So what are they really thinking at pitch time? view more…
Source: HubSpot

7/20/2017 - CMWorld Interview: H&R Block’s Zerlina Jackson Explores Marketing in the Financial Sector
Marketers in financial industries are in the midst of a major digital transformation. Apps and mobile experience have become not a “nice to have” but a requirement from consumers. Additionally, financial institutions have started investing heavily in user experience for their web properties to focus on customers first. The team at H&R Block has taken [...] The post CMWorld Interview: H&R Block’s Zerlina Jackson Explores Marketing in the Financial Sector appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

7/20/2017 - Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
The importance ofrevenue attributionis just one of a number of factors that marketing agencies need to track in order to measure their performance. view more…
Source: HubSpot

7/19/2017 - Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics
In today’s competitive and content-saturated digital landscape, it’s no secret that it’s becoming increasingly difficult to connect, engage and inspire action from our audiences using only “free” or organic marketing tactics. As a result, digital advertising, often dubbed “pay-to-play” by marketers, is steadily on the rise. In fact, last fall, eMarketer forecasted that digital advertising [...] The post Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

7/18/2017 - 4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community
[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Nick Nelson. Nick is a Content Strategist that has been with the TopRank Marketing team for a few months and spends his time creating great content for some of our enterprise B2B clients. Welcome Nick!] If you build it, they will come. Ah, [...] The post 4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

7/17/2017 - The Only Factor: The key to high-performing webpages
In this Quick Win episode, Flint McGlaughlin optimizes a webpage submitted by Issues Ink. The webpage does a good job of answering two of the three questions customers ask, but it fails to answer the most critical one. Watch the video to learn how to avoid this pitfall and get the highest response rate. view more…
Source: MarketingExperiments Blog

7/17/2017 - Why Content Curation Is an Essential Part of Your Marketing Mix
Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale. Content curation is what turns a warehouse [...] The post Why Content Curation Is an Essential Part of Your Marketing Mix appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

7/10/2017 - Conversion Rate Optimization: Getting the right “yes”
Customers are often jaded by broken promises from other marketers, and they are tired of endless ads that don't deliver. You have to overcome this negativity by building trust through a series of incremental steps that lead to a macro-yes. One way this can be done is by making sure your webpage does not create friction and anxiety in your customers. view more…
Source: MarketingExperiments Blog

7/6/2017 - A Webpage is a Conversation
The moment prospects decide to engage with your webpage, they begin to communicate with you — your webpage is a conversation. It is our job as marketers to get into the conversation and speak to those prospects the right way. view more…
Source: MarketingExperiments Blog

6/28/2017 - Talking at Your Customers vs. Talking to Your Customers
There is a stark difference between talking “at” your customer and talking “to” your customer. Talking “at” your customer will create a disconnect; it simply tells the customer what to do but doesn’t tell the customer how to do it. Talking “to” your customer will create a connection; the message will feel relational and it will begin a conversation. view more…
Source: MarketingExperiments Blog

6/19/2017 - The Danger of Using Grammatically Incomplete Headlines
Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline. view more…
Source: MarketingExperiments Blog

International News

7/21/2017 - Sprintprint races to boost digital
The machine was installed at the Preston-based outfit’s premises last Thursday (13 July) and has already been used for a number of tests and live jobs. List price for the machine, which has been configured... view more…
Source: PrintWeek

7/21/2017 - Record number of winners scoop Print Futures Awards
The programme, now into its 15th year, recognises young people aged between 18 and 30 in the print and publishing industries, and rewards them with a grant of £1,500, with total grant spend this year totalling... view more…
Source: PrintWeek

7/21/2017 - Printondemand nearing 'book of one' with latest investment
The digital book printer is now looking to achieve its aim of same-day turnarounds for short-run book jobs, referred to by its managing director Andy Cork as the “book of one”. The InfiniTrim, which... view more…
Source: PrintWeek

7/21/2017 - Communisis opens new digitisation facility
The business took an ECM Connect platform, which is capable of processing 300 million customer documents a year, last year, and has now relocated it to the 930sqm facility. Total investment for facility... view more…
Source: PrintWeek

7/21/2017 - Blake embraces UK manufacturing with Rapid assets buy
Rapid Envelopes appointed Mark Malone and W John Kelly of Birmingham-based insolvency practitioner Begbies Traynor on 8 March as joint administrators. The deal went through at the end of April for... view more…
Source: PrintWeek

7/20/2017 - Miyakoshi Europe will work together with Autajon Group aiming to excel in the Label market
Miyakoshi Europe has located their operations in Spain to expand to the rest of Europe. view more…
Source: 1888 Press Release.com

7/14/2017 - MPI Label Systems is honored with 2016 Spirit of Excellence Award from Hormel Foods
MPI Label Systems was presented a Spirit of Excellence Award from Hormel Foods at the MPI Baltimore, MD location. view more…
Source: 1888 Press Release.com

7/13/2017 - Messe Düsseldorf: Ground-Breaking Ceremony for New Southern Section
Building works for modern south entrance and new hall 1 start : Master plan for modernisation strengthens trade fair as economic factor for Düsseldorf and its international standing view more…
Source: DRUPA

6/25/2017 - PACK PRINT INTERNATIONAL 2017: All-encompassing packaging and printing event to showcase line-up tailored for the industry
Comprehensive profile of 300 companies from 20 countries covering the synergies between packaging and printing: Returning for its 6th edition, PACK PRINT INTERNATIONAL will present an impressive display of the best in machinery, technologies and solutions from the packaging and printing sectors. This year, on show are 300 leading exhibitors from 20 countries, including national and country groups from Germany, Taiwan, China, Thailand, Japan and for the first time, Singapore. view more…
Source: DRUPA

6/11/2017 - Boston Industrial Solutions, Inc. formulates a new silicone ink for printing on silicone rubber
Boston Industrial Solutions, Inc. has released the SE Silicone ink. The silicone ink is formulated for printing on any silicone rubber product. The SE silicone ink is ideal for printing on silicone drink-ware, silicone wristbands, silicone cook-ware, silicone swimming caps, silicone toys, silicone industrial tools, and more. view more…
Source: 1888 Press Release.com

5/30/2017 - drupa Prize 2017 awarded to Anne Sokoll
Scholar of German convinces with her Doctoral Thesis on the Writers’ Movement in the GDR : The drupa Prize 2017 goes to Anne Sokoll (36) from the Faculty of Philosophy of Heinrich Heine University in Düsseldorf. This German scholar was awarded the prize for her doctoral thesis on the “Die Zirkel schreibender Arbeiter in der DDR. Geschichte, Ästhetik und Kulturpraxis einer Bewegung”. view more…
Source: DRUPA

5/7/2017 - drupa 2020 invites exhibitors from all over the world
Kick-off for no. 1 printing technologies event / Highlight topics showcase the industry’s innovative force / New key visual “embrace the future”: The race is on for drupa 2020! With a clear strategic alignment, a new communication strategy and pioneering highlight topics, the international flagship fair for printing technologies welcomes exhibitors from all over the world to present their innovations from 16 until 26 June 2020 in Düsseldorf. view more…
Source: DRUPA

4/5/2017 - Messe Düsseldorf extends International Portfolio of Trade Fairs for the Printing and Packaging Industries
Partnership with IPAP Tehran – Iran’s Printing and Packaging Industry Exhibition Agreed : Messe Düsseldorf, the successful organiser of leading international trade fairs for the printing and packaging industries, extends its portfolio to include a promising event in the Middle East: IPAP Tehran powered by drupa will be held for the first time from 12 to 15 October 2017 at Iran’s most modern exhibition centre: Shahr-e-Aftab (Exhibiran International). view more…
Source: DRUPA

3/3/2017 - Topflight's Comprehensive NEW Website is Here
This new website encompasses a broad range of capabilities from printing and converting (die cutting), to shrink sleeves, RFID and brand security. view more…
Source: 1888 Press Release.com