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2/22/2018 - Your Email Strategy Needs a Facebook Messenger Strategy
As of late, it feels like an arms race between email marketing or Messenger marketing. A world where marketers have to pick: the workhorse of today or the most exciting channel of tomorrow? view more…
Source: HubSpot

2/21/2018 - How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]
Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? view more…
Source: HubSpot

2/21/2018 - Think Twitter Automation Is the Answer to Efficiency? Think Again.
Twitter announced today that it will impose major restrictions on the use of automation and bulk-tweeting tools. It's the latest in a series of moves by Twitter to combat the spread of spam, false information, or bots on its network. The motivation behind these new restrictions is to significantly limit the amount of identical information -- like that containing false information or propaganda -- being tweeted out by multiple accounts. view more…
Source: HubSpot

2/21/2018 - 15 Marketing Job Titles For the Skill Sets You Want at Your Company
There are some weird job titles cropping up across the globe, and I bet you'll never guess what the most popular one was in the U.S. last year for that category. It was "rockstar" -- followed closely by "guru" and "ninja." You read that right. Ninja. view more…
Source: HubSpot

2/21/2018 - How to Create the Perfect Instagram Images to Sell Your Brand
Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for future adventures. view more…
Source: HubSpot

2/21/2018 - In a World of Diminishing Trust, Data-Driven Marketers Can Turn the Tide
My first encounter with marketing data malpractice came at a young age. I wasn't old enough to understand what was going on at the time, but my dad loves to tell the story. As I've gotten older, the humor and timeless relevance of this anecdote have struck me more and more. It was the mid-90s. We received a piece of mail at our house addressed to Lucy Nelson. It was a credit card offer from one of the industry's heavy hitters. Nothing out of the norm so far, right? Here's the problem: Lucy was no longer alive. And the bigger problem: Lucy was not a human. She was our dog. As it turns out, my older brother had been cited by an officer at a nearby park many years earlier for walking Lucy without a leash. When asked to give a name, he stuttered out the Golden Retriever's, along with our family surname. Somehow "Lucy Nelson" ended up in a city database and the credit card company had plucked it out to add to its mailing list. Ultimately, this resulted in our dearly departed dog being pitched a deluxe platinum card. Woof. Flash-forward 20-some years. It's a different world now. The rudimentary practice of collecting names and addresses from public databases seems so quaint in the Age of Big Data. Businesses and institutions now have the ability to gather comprehensive insights about people, both in aggregate and at an individual level. For the general populace, this can feel unnerving. And unfortunately, almost everyone reading this has experienced some breach of trust when it comes to corporations or government and personal data. But for marketers, the sheer volume of information now readily available presents a significant opportunity to take our profession to all new heights. By getting it right, we can help stem the tide of rising consumer wariness. A World of Distrust In 2017, for the first time since being introduced almost two decades ago, the Edelman Trust Barometer found a decline in consumer trust toward business, media, government, and NGOs to "do what is right." That's bad. And even worse: the organization's Trust Index didn't rebound in the 2018 study, released in January. "A World of Distrust," Edelman has dubbed it in 2018. And who can blame folks for losing faith? These days it can feel like the only major news story that isn't shrouded in doubt is when Equifax leaks the personal information of 150 million people. In such an environment, it's hard to not to squirm when learning that your Amazon Alexa, and even your smartphone, is listening to you pretty much at all times. While apprehension is understandable, these aren't people spying on us; they are robotic algorithms collecting data in efforts to understand us and better serve us. As marketers, we can play a major role in showing people the benefits of a data-focused marketplace. Customers rightfully have high expectations of our ability to offer high-quality tailored experiences, and we need to follow through. It's an historic opportunity. [bctt tweet="As marketers, we can play a major role in showing people the benefits of a data-focused marketplace. - @NickNelsonMN #CX #DataDrivenMarketing" username="toprank"] Connecting the Dots Our CEO Lee Odden recently wrote this in a blog about data creating better customer experiences: “One of the universal truths that we’ve operated under at TopRank Marketing,” he explained. “Is about the power of information specific to customers that are actively searching for solutions." In that post, Lee wrote about his experience searching online for a portable battery charger and then being served ads for purple mattresses. That's the kind of thing that drives me crazy. As Lee notes: "The data is there. Customers are telling you what they want. The question is, how to connect those dots of data to understand and optimize customer experiences?" The consequences of missing the mark are very real. A few years ago LoyaltyOne conducted a survey of 2,000 U.S. and Canadian customers on the subjects of data collection and privacy. Among the findings: only 35% were accepting of retailers using cookies to track their online behavior and just 27% were cool with location-based offers. How much less widespread resistance might we be seeing against these tactics if they were being utilized more effectively?   [bctt tweet="The data is there. Customers are telling you what they want. The question is, how to connect those dots of data to understand & optimize customer experiences? - @leeodden #CX #DataDrivenMarketing" username="toprank"] The Data-Driven Marketer’s Imperative The stakes are high. We need to piece the puzzle together correctly. If marketers and advertisers can start consistently delivering the sort of customized content and recommendations that data empower us to provide, it'll go a long way toward restoring customer faith. We should be using this information to optimize, not traumatize! Among the biggest areas for improvement I can see, from the perspective of both a marketer and customer: Cut down on data fragmentation and organizational silos. This issue is abundantly common and extremely damaging. The "garbage in, garbage out" adage will never cease to be true. Make the necessary investments to unify your data and enhance the customer journey from attract to engage to convert and every step in between. Be more transparent. Location-based tracking and other oft-used practices would be much less irksome if they didn't feel so sneaky. Inform customers when you're gathering info and why. Commit to opt-in policies wherever possible. Follow the principles of the "virtuous cycle." LoyaltyOne CEO Bryan Pearson suggests that building trust is tantamount to developing face-to-face relationships. "In the beginning, we share a little. Then, once we show that we can be responsible with what the customer has shared, he or she will reveal a little more. And gradually the relationship deepens. This crawl-walk-run approach to sharing information is a sensible way for us to proceed in data collection and use. After all, as long as customer information is used to enhance the customer experience, taking small steps along the way can lead to big things." Data has come a long way since the days of sending credit card offers to dead dogs. Marketers, let's make sure every campaign we create is reflecting this progress. [bctt tweet="We should be using the data & information we have to optimize, not traumatize. - @NickNelsonMN #DataDrivenMarketing #CX" username="toprank"] How can you build more trust with your audience? A more thoughtful approach to content marketing can help. Learn several ways to build credibility and trust with content. The post In a World of Diminishing Trust, Data-Driven Marketers Can Turn the Tide appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

2/19/2018 - This Changes Everything: How AI Is Transforming Digital Marketing
Will artificial intelligence (AI) put marketers out of work? It’s a question I’m seeing a lot lately, and to me, it’s a strange one. It’s like if everyone 150 years ago was asking: “Will the tractor put farmers out of work?” Of course, John Deere didn’t put farmers out of business; better tools just made them more efficient and better able to scale. Granted, the tractor did reduce the demand for horses and farmhands. So, no, AI will not put you out of work…as long as your work is creative, innovative and intelligent. If all of your daily work can be done by a machine, eventually it will be. To be the farmer rather than the horse, you need to understand what AI can do to augment and scale your efforts, not replace them. Here’s what AI can do to improve your digital marketing efforts right now. #1: Artificial Intelligence and SEO If there’s one area of digital marketing that is most affected by AI right now, it’s SEO. Machine learning is directly affecting site visibility right now, and its influence will only increase in the future. A machine learning algorithm called RankBrain (link to Backlinko’s incredibly useful guide) is currently Google’s third most important ranking signal. In the past, Google’s developers monitored search results and tweaked algorithms to better suit search needs. SEO experts then tried to reverse-engineer each algorithm change to better position their content. With RankBrain in the driver’s seat, though, no human being will know why content is ranked up or down. The algorithm will continuously be testing and refining settings based on user behavior. This switch means some traditional SEO activities, like keyword lists and backlinks, will decline in importance. The ranking signals that will matter most will be those related to user activity: Time on page Bounce rate Pogo sticking Scroll depth Any indicator that shows how a user found your content valuable is now an SEO indicator. SEO experts and content creators will need to work more closely together to ensure content meets a specific search need, addresses a specific audience, and is compelling to read. That’s not to say technical SEO is dead, but it is evolving. SEO experts should focus on structuring data, applying schema, implementing AMP, and optimizing for voice search. What do these tasks have in common? They’re all candidates for automation. SEO experts of the future will be feeding data into their own AI and using it to apply these ranking factors to content at scale. [bctt tweet="#SEO experts of the future will be feeding data into their own #AI & using it to apply ranking factors to content at scale. - @NiteWrites" username="toprank"] #2: Artificial Intelligence and Chatbots Chatbots are AI-driven programs that interact with users in a natural-language environment. These programs are rapidly becoming a major area of interest for marketers, as an increasing amount of social media traffic takes place on private messaging services like WhatsApp and Facebook Messenger. Buffer’s annual social media report found that there are more people on the top four messaging apps than on the top four social media apps (Facebook, Instagram, Twitter and LinkedIn). That’s an engagement opportunity that’s hard to ignore. And, of course, chatbots can live on your brand’s homepage, answering questions and providing support. Most digital marketers see chatbots as a way to provide personalized customer service at scale – which is tangentially related to marketing, but not directly a marketing function. However, chatbots can also help guide users through a customer journey to a sale. A lot of the chatter (no pun intended) around chatbots is how to make them indistinguishable from interacting with a human. Marketers seem to care a great deal about this issue, but I would argue customers don’t. Customers want their questions to be understood and quickly answered; it doesn’t matter if it’s Robby the Robot or Robby the Call Center Rep who has the answers. Marketers can make use of chatbots themselves, too. There are a growing number of smart assistants available that can aggregate and report on data in real-time, through Slack and other private messaging services. [bctt tweet="Customers want their questions to be understood and quickly answered; it doesn’t matter if it’s Robby the Robot or Robby the Call Center Rep who has the answers. - @NiteWrites on #AI in #DigitalMarketing" username="toprank"] #3: Artificial Intelligence and Content Marketing If you’re a content creator, talking about AI and content marketing likely makes you feel the cold fingers of obsolescence tighten around your throat. Gartner says by the end of the year, 20% of business content will be authored by machines. AI is already being used for everything from white papers to earning reports. It’s enough to make you feel like a horse watching the farmer start up his tractor. Should you be worried about your job? Neigh. For one, AI right now isn’t quite ready to draft content with personality and a strong hook for the reader. Since SEO is increasingly about the reader’s experience, that means human-crafted content will win out for the foreseeable future. And even when AI can write convincingly like a human, it will still need creative input from humans. So think like a farmer: Use AI to take care of repetitive, mindless tasks like metadata tagging and adding recommended content to blog posts. And use it to deliver personalized content at scale. AI can use data from your site’s visitors to dynamically customize and display the content you create. As the content creator, part of your new AI-enhanced job will be to look at how your audience can be segmented by behavior, and draft modular content that the AI can put together based on user behavior. [bctt tweet="Marketers, think like a farmer: Use #AI to take care of repetitive, mindless tasks like metadata tagging & adding recommended content to blog posts. And use it to deliver personalized #content at scale. - @NiteWrites" username="toprank"] #4: Artificial Intelligence and Email Marketing Email marketing remains one of the most effective forms of marketing out there. Sixty-one percent of consumers enjoy receiving weekly promotional emails. Which may explain why email marketing has higher conversion rates than social media and search combined. AI is making email marketing even better, both for you and your customer. Personalization at scale is every marketer’s dream – and AI makes it possible. AI can use data to create personalized emails to every one of your subscribers, based on their previous interactions with the brand. It can customize based on what content they’ve consumed, what’s on their wish list, what pages they have spent the most time on, and more. For example, if one user always visits links to product pages in your email, but another skips those links and goes straight for content, the AI can send different messaging with the most relevant links for each user. AI is also making drip campaigns more sophisticated. Instead of one or two triggers and a few customized emails, you can use “If/Then” statements to customize emails for dozens of different triggers. Rather than, “send an email in two weeks,” or “send another if they opened the last one,” you could say, “if they visited three product pages, send an email with a link to a related blog post and recommended products other people have purchased.” [bctt tweet="When it comes to #EmailMarketing, personalization at scale is every marketer’s dream & #AI makes it possible. - @NiteWrites" username="toprank"] #5: Artificial Intelligence Influencers to Follow As AI continues to evolve, one thing’s for sure: None of us know as much about it as we should (myself included). These four influencers are among the select few who really have a handle on AI’s potential to transform marketing. 1. Chris Penn, VP of Marketing Technology, SHIFT Communications Chris is a futurist, a keynote speaker, and AI visionary. His presentation at Content Marketing World last year alternately energized and scared the pants off me. Blog - LinkedIn - Twitter 2. Paul Roetzer, Founder, Marketing Artificial Intelligence Institute (MAII) Through the MAII, Paul aims to do for AI what Joe Pulizzi did for content marketing: Provide resources to educate people on how to use AI in marketing, and develop the standards to make AI a useful strategic tool. Blog - LinkedIn - Twitter 3. Magnus Unemyr, Marketing Automation & AI Consultant Magnus has turned out a ton of high-quality content on marketing automation and AI in the past few years. He publishes daily newsletters available through his blog and Twitter feed, and has written a series of books on e-commerce and online marketing. Blog - LinkedIn - Twitter I, for One, Welcome Our New Robot Overlords Will AI put marketers out of a job? Not if you think like a farmer with a shiny new tractor. It’s a tool, not a replacement – a multi-use tool that will eliminate drudgework and help you reach your audience more easily and with more compelling, personalized content. The rise of AI in marketing is one of the top trends in 2018. Find out what other digital marketing trends deserve your attention in 2018 and into the future. The post This Changes Everything: How AI Is Transforming Digital Marketing appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

2/16/2018 - Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email
The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic] Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs Instagram Gives Brands New Way to Sell In 'Collection' Ads Instagram launched "collection" ads, which allow users to shop and purchase directly through the Instagram platform. AdAge Google Announces Amp For Email – Delivering Accelerated Mobile Pages Experiences To Your Inbox The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year. MarketingLand Instagram Tests Its Version Of The Retweet But Thru Stories Instagram has begun testing a new feature that would allow users to share public posts from other profiles to their own followers through the Stories feature. MarketingLand Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations Nielsen is launching a new metric that may help marketers and publishers standardize brand mentions across platforms, like TV, short-form video and subscription-video-on-demand services. AdWeek Google Launches New Look For ‘People Also Search For’ Search Refinements Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop search. Search Engine Land Breaking Up With Facebook: Users Confess They're Spending Less Time Mark Zuckerberg says recent changes have reduced the amount of time users spend on Facebook by 50 million hours each day, but those changes aren't the only reasons, according to users. USA Today How Facebook Is Changing the Way It Reports Organic Reach for Page Posts A redesign of Page Insights began rolling out this week for iOS and Android, along with a more accurate way for page admins to determine the effectiveness of their organic posts. AdWeek New Research: Account-Based Marketing Trends: Top Channels, Priorities, and Challenges New research indicates that the top challenges and priorities for account based marketing are the same – aligning sales and marketing, attributing marketing efforts to revenue and scoring and targeting ideal accounts. MarketingProfs Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially more data. AdWeek Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon If you haven’t made the switch on your site from http to https, it’s time to get started. Google has set a deadline of July 2018, after which Chrome will begin warning users explicitly if a site is insecure. Search Engine Journal On the Lighter Side: Google Launches 2018 Winter Olympics Features Across Search Results - Search Engine Journal McDonald’s Absurdly Lavish ‘Bling Mac’ Ring Could Be Yours, If You Love It Enough - AdWeek Over 150 New Emojis to Be Released on iPhone and Android This Year - Independent TopRank Marketing (And Clients) In the News: Rachel Miller & Lee Odden - Top 100 Social Media and Marketing Influencers - Digital Scouting Lee Odden -  37 Digital Marketing Conference Speakers Who Will Inspire Your Marketing Programs - Outbrain Lee Odden - Who Were The Top CMO Influencers Of 2017?  - Forbes Lee Odden - 16 Digital Rockstars you Need to Follow - neilmchugh We'll be back next week with more digital marketing news! In the meantime, quench your digital marketing thirst by checking out TopRank Marketing on YouTube and Twitter! The post Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

2/14/2018 - 5 Productivity Hacks to Bring Content Creation From Failing to Flying High
Let’s just get this out of the way: I don’t know anything about hacking. I’ve never hacked anything in my life, unless you’re describing my golf swing, or you count using a Game Genie to cheat at Sega Genesis back in the early ‘90s. In general, I find terms like “life hacks” and “growth hacking” to be… well, hackneyed. But you know what? Blog titles that include “hacks” — or other strong and compelling descriptors such as “surprising” or “critical” — have a greater tendency to gain viral traction. Sometimes a simple data point like that can be the springboard you need to uncover inspiration. Which brings us to the purpose of today’s post. Here at TopRank Marketing, we have an insanely talented Content Team. Legitimately some of the best writers and strategic thinkers I’ve ever had the pleasure of working alongside. But even these awesome pros are not immune to the occasional creative rut or swoon in productivity. It comes with the territory. Recently the team came together to discuss some of our personal methods for overcoming content creation slumps and getting back on track when we’re dragging. I figured I would share some of the most salient pointers to come out of that meeting here, so other marketers can benefit and maybe adopt a few of them during their own periods of stagnation. Hacks, insider tips, pearls of eternal wisdom — whatever attention-grabbing name you’d like to apply, I just hope you find these practical tips helpful in enhancing your productivity and elevating your content marketing success. (And feel free to comment with your own if you have tricks that work for you.) #1 - Embrace the 5-Second Rule Last year, Mel Robbins published a book called “The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage.” The premise behind this guide to conquering self-doubt and procrastination is rooted in psychology. Basically, the crux is that because our brains are wired to avoid risk, we are innately predisposed to abandon many ideas and plans almost as quickly as they arrive. Robbins challenges us to overcome this inclination by forcing ourselves to take some sort of action to move an idea forward within five seconds of the thought crossing our consciousness. It can be small and it doesn’t always have to lead anywhere. But it’s all about getting past your initial misgivings and, in some way, turning an idea from concept into reality. So, next time the notion of a blog angle passes through your head, take the step to jot down a note, or even a loose outline. When you’re struck with the spark for a content campaign, but not quite sure about it, discuss it with a colleague or at least record a quick voice memo on your phone. Basically, stop saying “later” and start saying “now.” By following this approach, you’ll find yourself with a whole lot more to work with, and it might just be that a passing fancy you’d have otherwise pushed out of mind turns into something great. [bctt tweet="Stop saying “later” and start saying “now” when an idea crosses your mind. - @NickNelsonMN #ContentCreation #ContentMarketing" username="toprank"] #2 - Start with Your Conclusion A classic writing tip from fledgling novelists is to draft the ending of a story first, and then work your way up to it. This same advice can be aptly applied to any content writer who is struggling to get a piece off the ground. When I’m sitting down to write something new, I frequently find that getting started is the toughest part. You need a strong, compelling introduction, and in many cases can’t proceed until you’ve got one worked out. Another issue can be that once you’ve surpassed that initial hurdle, you start wandering and get sidetracked from the main points you’re trying to make. Writing your conclusion before anything else can remedy both of these issues. Since it’s always smart to have the beginning and ending of a post tie together, you might find the pathway to your intro by taking this approach. And as you progress through the drafting process, you’ll always know exactly what the end destination is. #3 - Keep a List of Recent, Authoritative Statistics Sometimes, statistics can provide the backing we need to substantiate a point. But finding the right one isn’t always a quick or easy task. Getting bogged down in research is often one of the primary culprits in waning productivity. If you have a team of writers on hand — particularly ones who cover similar topics or niches — it can be helpful to create a central doc with up-to-date stats from trusted sources, such as respected media publications or verified research organizations. Trim off older items as they lose relevance, and continually add in new ones. You’ll want to be careful to avoid the trap where everyone on your staff starts using the same numbers and sources over and over again, but in general I find this practice to be a strong productivity-booster and time-saver. #4 - Dig Into Data Stats are not only able to contextualize and reinforce a case we’re trying to make, but they can also illuminate a case worth making in the first place, or provide direction on how to proceed. For example, the insight I mentioned earlier about “hacks” being a clickable blog post title made me wonder: “What ‘hacks’ do I actually know? What kinds of hidden pointers could I surface that might actually be useful to our audience of smart marketers?” Revelations can be found in insights about particular types of content that resonate within your industry (articles and studies about trends are good sources), or a conclusion drawn from your own Google Analytics (“Wow, look at how well posts about Topic X have performed!”). Data points are stories waiting to be told, and they are almost infinitely abundant in every industry and vertical. [bctt tweet="Data points are stories waiting to be told. Dig into them to find inspiration & overcome #ContentCreation slumps. - @NickNelsonMN" username="toprank"] #5 - Reckon with Writer’s Block It can be tough to get unstuck when you hit a wall in content creation. There’ve been countless instances where I’ve spent more time than I’d like to admit wordsmithing one particular sentence, or figuring the best way to transition from one idea to the next. In these cases, it never hurts to move on to something else for a while and then circle back later. You can leave yourself a placeholder, as simple as [XXXXX] or more referential like [something about hacking and Game Genie]. This enables you to accomplish other stuff and return with a fresh mind. Painful as it may be, you should even consider simply getting something down on the page in these moments, even if you don’t think it’s good. A 2012 article in Psychology Today on the subject of overcoming writer’s block argued that this can be necessary to achieve that frequently elusive “flow.” “Here’s the truth about writing (or any other form of self-expression): If you can’t accept the bad, you can’t get to the good,” wrote Barry Michels. “It’s as if the flow is pure, clean water trapped behind dirty, disgusting sewage. If you can’t welcome the sewage and let it flow through you, you’ll never be able to get to the pure stuff.” Such a lovely metaphor, isn’t it? Put Your Content in Flight Ready to see how high your content can fly? Try incorporating these tips into your routine and see if they can help give your productivity a lift: Challenge yourself to take action on every content creation idea as soon as it strikes you. Try breaking your routine by writing the conclusion to your next post before anything else, and see if it helps make your process more efficient. Create a centralized doc with your most-used sources of stats and insights, then share it with your team and encourage them to add. Analyze data trends from your own past content as well as the industry at large to identify hot topics for your audience. Alter your writing approach to overcome writer’s block. Otherwise, if you’re interested in learning more about how we do content marketing at TopRank Marketing, check out our services page or reach out and give us a shout. We’re all about driving growth, without any hacking required. The post 5 Productivity Hacks to Bring Content Creation From Failing to Flying High appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

2/13/2018 - Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion
This website has expounded before on the many different ways our Conversion Sequence Heuristic can be applied to any aspect of a funnel, but I’d like to take some time to explain how it can be applied to verbal conversations with the customer. The post Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

2/12/2018 - 9 Upcoming Events to Learn All About Content and Influencer Marketing
According to a new study from eMarketer, in 2018 nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing. At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70% of brands used influencers in their 2017 [...] The post 9 Upcoming Events to Learn All About Content and Influencer Marketing appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

2/6/2018 - Conversion Optimization Testing: Validity threats from running multiple tests at the same time
In this article, we’ll zoom in on one example of a selection effect that might cause a validity threat and thus misinterpretation of results — running multiple tests at the same time — which increases the likelihood of a false positive. The post Conversion Optimization Testing: Validity threats from running multiple tests at the same time appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

1/29/2018 - Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean all the difference in your optimization efforts
Watch this video to discover a strategy that can put you ahead of your competitors by adding an incredible amount of value for your customers. The post Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean all the difference in your optimization efforts appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

1/22/2018 - Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message makes all the difference
It is crucial that the messaging and design of your webpages show that you value your customers, and their satisfaction is your number one goal. In order to begin to build this trust, when people visit your website, they need to feel they are speaking to a person. The post Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message makes all the difference appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

1/18/2018 - The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s Deterring Your Customers from Purchasing
Why should visitors choose this company over others? This retailer fails to answer that crucial question. The post The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s Deterring Your Customers from Purchasing appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

International News

2/21/2018 - Xeikon to show off digital print possibilities at PrintWeekLive! debut
The manufacturer, a division of Flint Group, is to make its PrintWeekLive! debut after its UK team detected a buzz around the show. “We rely on our UK staff to find good local events for us,” said... view more…
Source: PrintWeek

2/21/2018 - Go Inspire to restructure Eclipse 4DM
Go Inspire said the restructure was initiated to boost 4DM’s profitability and better align the operation’s work mix within the group. The 30-day consultation at 4DM was launched yesterday (20 February)... view more…
Source: PrintWeek

2/20/2018 - Xerox to show Versants and unveil inline bookletmaker at PWL!
The firm, one of the event’s headline sponsors, will be showing the 80ppm Versant 180, which was shown as a technology demonstration at last year’s event and also its big brother, the 100ppm Versant 3100.... view more…
Source: PrintWeek

2/20/2018 - Duplo departure for Lock
“My wife thinks I’m mad, but I wanted to try something new. Duplo will go from strength to strength, it’s a great business, with great people and great products – it was just the right timing,” said Lock.... view more…
Source: PrintWeek

2/20/2018 - Newprint expands Morgana fleet with triple installation
The Newmarket-based company took delivery of a DigiFold 385 in October, a 450 laminator just before Christmas, and an EBA guillotine last week. The new kit has joined existing Morgana machinery including... view more…
Source: PrintWeek

12/4/2017 - New Partnership - Cooperation agreed between drupa and Federazione Carta e Grafica
Federazione Carta e Grafica The new Italian paper and graphics umbrella organisation Federazione Carta e Grafica established in June 2017 and drupa agreed on an extensive cooperation in November. The primary goal is to recruit Italian exhibitors for participation in trade fairs in the global drupa portfolio, thereby paving the way for them to develop international markets. view more…
Source: DRUPA

11/1/2017 - Exhibitors close numerous deals at trade fair duo IPAP and pacprocess Tehran
The debut of the combined trade fairs IPAP Printing & Packaging Expo – powered by drupa and pacprocess Tehran, as part of the interpack alliance, has markedly exceeded both exhibitors’ and visitors’ expectations and also prompted satisfied faces among the organisers Messe Düsseldorf and Barsaz Rooydad Pars Company (BRP). view more…
Source: DRUPA

10/9/2017 - PACK PRINT INTERNATIONAL 2017 continues stellar performance as Southeast Asia’s leading exhibition for packaging and printing sectors
Record success with biggest turn-out of 17,452 trade visitors from 59 countries / 300 leading exhibitors from 25 countries / Concurrent conferences, seminars and forum attracted over 800 attendees: PACK PRINT INTERNATIONAL – the 6th International Packaging and Printing Exhibition for Asia, welcomed a record-breaking 17,452 visitors from 59 countries this year from a wide range of end-user industries. view more…
Source: DRUPA

10/1/2017 - plast & printpack alger 2018 is growing strongly
Massive investments in the Algerian plastics, printing and packaging industry / Organized by fairtrade and Messe Düsseldorf at the brand new CIC alger : Good news about plast & printpack alger 2018: The 5th International Plastics and Composites and the 6th Printing and Packaging Trade Show is growing strongly. Algeria invests heavily in the plastics, printing and packaging industries. This is why more and more international technology leaders are opting for a participation in the leading trade fair in North Africa. view more…
Source: DRUPA

9/19/2017 - PACK PRINT INTERNATIONAL opens with a focus on market opportunities led by ‘Thailand 4.0’
The sixth edition of PACK PRINT INTERNATIONAL was officially opened by Dr Somchai Harnhirun, Ph.D. Permanent Secretary, Ministry of Industry, with the theme of “Packaging and Printing for the Future” to bring forward latest technological innovations in line with ‘Thailand 4.0’ development plan. view more…
Source: DRUPA

9/5/2017 - Monotech expands portfolio; boosts installation base
Chennai-based digital equipment specialist Monotech Systems announced their plan to expand their own manufactured portfolio with the launch of an inkjet label press in October. view more…
Source: 1888 Press Release.com