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National Industry News

8/18/2017 - Digital Summit Minneapolis: A Look Back at What We Learned
Parting [ways after an amazing conference] is such sweet sorrow. Your energy is high, your brain is full and you feel the love of other like-minded marketers. Sometimes however, it’s hard to keep that drive alive once the closing keynote has commenced and you resume your normal routine. But what if instead of going about [...] The post Digital Summit Minneapolis: A Look Back at What We Learned appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

8/18/2017 - Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence
The Challenges of Programmatic Advertising and How to Overcome Them [Infographic] A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There's a way to overcome those challenges using a multi-layered human and technical approach. MarketingProfs Industry Vets Build A Search Engine On Blockchain To Displace Google MediaPost reports: "Colin Pape, project lead at Presearch.org, plans to release what he calls a decentralized search engine where no one company controls the content and the data and community members contribute to building the tool." Read on to learn how it will work. MediaPost Building Lasting Consumer Relationships in Retail [Report] A new report from Worldwide Business Research (WBR) and Persado shows that 86% of top retail marketers are investing up to multi-millions in AI this year. 69% are already using AI or machine learning within their organization. These marketers expect AI to make them more effective in terms of engagement, manage risk and stay ahead of the competition. Persado Digital transformation in B2B marketing is slowed by the lack of an adoption strategy A recent report shows that 21% of marketers surveyed have adopted digital transformation programs -- with 9% of marketers saying they've had a strategy in place for two years and 6% saying they're convinced that their company's digital marketing integration is completely optimized. The Drum Introducing Watch, a New Platform For Shows On Facebook Facebook has released a new show-based video platform called 'Watch'. This new platform is similar in functionality to YouTube, but emphasizes serial or episodic content. Watch will also allow video producers to monetize their content, however those details are currently unclear. Facebook Newsroom Lead Generation to Increase Conversions [Report] According to Ascend2: "A most important objective for 71% of marketing influencers to achieve with their lead generation strategy is to increase lead-to-customer conversions. This requires improving the quality of lead data – an important objective for half (50%) of marketing influencers." The study also notes that 50% of marketers surveyed also listed lead quality as a top challenge. Ascend2 AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content Google has announced that AdWords mobile sitelinks are becoming interactive, and they'll begin to emphasize callouts and structured snippets on mobile. These extensions are going to fall in-line with ad copy. Search Engine Land Snapchat Acquired Location Measurement Company Placed for $135 Million Snapchat recently released how much they paid to acquire Placed in an effort to increase advertising effectiveness -- a cool $135.2 million. Coupled with their recent acquisition of Zenly, it appears that Snapchat is gearing up for more data and location driven features and advertising features. AdWeek What were your top digital marketing news stories this week? We'll be back next week with more news and insights from the wild world of digital marketing - stay tuned or follow us on Twitter @toprank for daily updates. The post Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

8/18/2017 - 8 Writing Tips I Wish I Knew Before I Started Blogging
I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures -- it’s almost too cringe-inducing. view more…
Source: HubSpot

8/18/2017 - 10 Ways to Distribute One Piece of Content (Besides Social Shares)
Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work -- it was far from effective. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. view more…
Source: HubSpot

8/17/2017 - Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing
Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 [...] The post Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

8/17/2017 - 6 Good (and 2 Bad) B2B and B2C Value Proposition Examples
An email subscriber recently wrote in and asked for specific examples of five great value propositions. So, we have six specific examples to share … plus two examples showing what to avoid. The post 6 Good (and 2 Bad) B2B and B2C Value Proposition Examples appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

8/17/2017 - 9 Testimonial Page Examples You'll Want to Copy in 2017
When potential customers are researching you online, they're getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? view more…
Source: HubSpot

8/17/2017 - How to Automate Your Client KPI Reporting Process: The 11 Step Guide
Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client. view more…
Source: HubSpot

8/17/2017 - Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder
Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories. Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital [...] The post Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

8/17/2017 - How to Make Your Google AdWords Ads More Impactful Without Spending More
A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious -- when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? view more…
Source: HubSpot

8/16/2017 - Elevate your Marketing Career with One Simple Word: Strategy
Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can. How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is [...] The post Elevate your Marketing Career with One Simple Word: Strategy appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

8/14/2017 - Optimizing Forms: How to increase the perceived value for your customers
A good marketer is aware of the need for a clear value proposition. However, the value proposition must continue at the process level where you ask for a response from your customer. The post Optimizing Forms: How to increase the perceived value for your customers appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

8/9/2017 - The behind-the-scenes story of how we optimized outdoor advertising that was featured in a USA Today article
You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids. We helped optimize the signs discussed and pictured in that article, and I wanted to share our thinking behind those changes so you can get ideas for applying the Conversion Sequence […] The post The behind-the-scenes story of how we optimized outdoor advertising that was featured in a USA Today article appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

8/7/2017 - When Not to Optimize: Getting into the high-performance zone for conversion optimization
While optimizing an insurance company's homepage, we learn that time and money would be better spent building a new page from scratch. The post When Not to Optimize: Getting into the high-performance zone for conversion optimization appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

7/31/2017 - Optimizing Homepages: How a clear objective can increase conversion
In this Quick Win Clinic, Flint McGlaughlin looks at a homepage submitted by Central Berkshire Habitat for Humanity that has no clear objective. Its visitors become lost somewhere in between the disjointed pictures, ads, video and phrases. Watch now to get ideas for clarifying a homepage's objective to increase clicks and performance. The post Optimizing Homepages: How a clear objective can increase conversion appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

International News

8/18/2017 - Duplo's Jolly moves to HP as Kimber retires
Jolly will leave Duplo UK at the end of August and officially join HP on 11 September, taking over as UK & Ireland country manager HP Indigo and Inkjet on 1 November, with Kimber officially retiring at... view more…
Source: PrintWeek

8/18/2017 - Bank of England: tallow traces to remain
The Bank ran a public consultation project following the outcry earlier this year after it emerged that the polymer substrate used for the new £5, made by CCL Secure (formerly Innovia Films), contained... view more…
Source: PrintWeek

8/18/2017 - Gomer invests £1.7m to go LE-UV
The Push to Stop four-colour machine with perfector will be installed in Gomer’s Llandysul, Wales plant over Christmas, during which time its current five-and-a-half-year-old Speedmaster XL 106 will be... view more…
Source: PrintWeek

8/18/2017 - FlyerAlarm UK MD departs
Hanson joined the German web-to-print giant last November, becoming the first person to hold that level of role in the UK.   Prior to FlyerAlarm he held senior roles at Albumprinter and CeWe. In... view more…
Source: PrintWeek

8/18/2017 - Organisers gearing up for Ipex
Newly announced exhibitors include Tech-ni-Fold and Smart Tec, along with Tech-ni-Fold’s sister company CreaseStream, with Tech-ni-Fold showing its Tri-Creaser Advance technology, which can deliver three... view more…
Source: PrintWeek

8/7/2017 - Monotech Systems Limited ties up with Grafisk Maskinfabrik- Denmark
India’s leading equipment and solution provider, Monotech Systems Limited has tied up with Grafisk Maskinfabrik (GM) Denmark for their full color digital label production press. view more…
Source: 1888 Press Release.com

7/20/2017 - Miyakoshi Europe will work together with Autajon Group aiming to excel in the Label market
Miyakoshi Europe has located their operations in Spain to expand to the rest of Europe. view more…
Source: 1888 Press Release.com

7/14/2017 - MPI Label Systems is honored with 2016 Spirit of Excellence Award from Hormel Foods
MPI Label Systems was presented a Spirit of Excellence Award from Hormel Foods at the MPI Baltimore, MD location. view more…
Source: 1888 Press Release.com

7/13/2017 - Messe Düsseldorf: Ground-Breaking Ceremony for New Southern Section
Building works for modern south entrance and new hall 1 start : Master plan for modernisation strengthens trade fair as economic factor for Düsseldorf and its international standing view more…
Source: DRUPA

6/25/2017 - PACK PRINT INTERNATIONAL 2017: All-encompassing packaging and printing event to showcase line-up tailored for the industry
Comprehensive profile of 300 companies from 20 countries covering the synergies between packaging and printing: Returning for its 6th edition, PACK PRINT INTERNATIONAL will present an impressive display of the best in machinery, technologies and solutions from the packaging and printing sectors. This year, on show are 300 leading exhibitors from 20 countries, including national and country groups from Germany, Taiwan, China, Thailand, Japan and for the first time, Singapore. view more…
Source: DRUPA

6/11/2017 - Boston Industrial Solutions, Inc. formulates a new silicone ink for printing on silicone rubber
Boston Industrial Solutions, Inc. has released the SE Silicone ink. The silicone ink is formulated for printing on any silicone rubber product. The SE silicone ink is ideal for printing on silicone drink-ware, silicone wristbands, silicone cook-ware, silicone swimming caps, silicone toys, silicone industrial tools, and more. view more…
Source: 1888 Press Release.com

5/30/2017 - drupa Prize 2017 awarded to Anne Sokoll
Scholar of German convinces with her Doctoral Thesis on the Writers’ Movement in the GDR : The drupa Prize 2017 goes to Anne Sokoll (36) from the Faculty of Philosophy of Heinrich Heine University in Düsseldorf. This German scholar was awarded the prize for her doctoral thesis on the “Die Zirkel schreibender Arbeiter in der DDR. Geschichte, Ästhetik und Kulturpraxis einer Bewegung”. view more…
Source: DRUPA

5/7/2017 - drupa 2020 invites exhibitors from all over the world
Kick-off for no. 1 printing technologies event / Highlight topics showcase the industry’s innovative force / New key visual “embrace the future”: The race is on for drupa 2020! With a clear strategic alignment, a new communication strategy and pioneering highlight topics, the international flagship fair for printing technologies welcomes exhibitors from all over the world to present their innovations from 16 until 26 June 2020 in Düsseldorf. view more…
Source: DRUPA

4/5/2017 - Messe Düsseldorf extends International Portfolio of Trade Fairs for the Printing and Packaging Industries
Partnership with IPAP Tehran – Iran’s Printing and Packaging Industry Exhibition Agreed : Messe Düsseldorf, the successful organiser of leading international trade fairs for the printing and packaging industries, extends its portfolio to include a promising event in the Middle East: IPAP Tehran powered by drupa will be held for the first time from 12 to 15 October 2017 at Iran’s most modern exhibition centre: Shahr-e-Aftab (Exhibiran International). view more…
Source: DRUPA

3/3/2017 - Topflight's Comprehensive NEW Website is Here
This new website encompasses a broad range of capabilities from printing and converting (die cutting), to shrink sleeves, RFID and brand security. view more…
Source: 1888 Press Release.com