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4/24/2018 - Facebook Has Published Its Internal Community Standards and Will Roll out a New Appeals Process
Facebook has published its internal enforcement guidelines. view more…
Source: HubSpot

4/24/2018 - 11 of the Best Phone Interview Questions
The average job opening attracts 250 resumes, and the average interview process from start to finish can take 23 days. Phone interviews can help you determine which candidates have the critical thinking and interpersonal skills necessary for an in-person interview. When you weed out less qualified applicants right off the bat, you can narrow down your candidate pool, and limit the amount of time wasted in your search. view more…
Source: HubSpot

4/23/2018 - How to Audit Your Website for Improved SEO and Conversions
What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. When was the last time you gave your website a checkup? view more…
Source: HubSpot

4/23/2018 - 45% of People Trust Facebook Even Less After the Zuckerberg Hearings [New Data]
Facebook CEO Mark Zuckerberg's testimony before U.S. lawmakers earlier this month seems to have done little to restore trust in the company. view more…
Source: HubSpot

4/23/2018 - The Top 12 SEO Tools of 2018
There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. view more…
Source: HubSpot

4/23/2018 - A Non-Agency Guy Reflects on His First Year at TopRank Marketing
Liking where you work is not an optional luxury. At least it sure shouldn't be. Spending 40 hours of every week at a place you dread is a tough way to go through any stretch of life. I've been there and I'm sure many of you have as well — especially if you work in digital marketing, which can often be a fast-paced, demanding, and stressful field. So last year, when I decided to pursue a new professional venture, finding the right culture fit was a huge priority for me. As I started exploring the possibility of joining the TopRank Marketing team, I had some reservations; not because of anything specific to the company, but because it’s an agency. I hadn't work at agencies much in the past. I was familiar with the stereotypes, the paradigms, the lamentations. While confident in my skill set being very applicable in this world, I couldn't help but wonder if it was the right world for me. Would the constant reality of client demands stifle my creativity? Would the permeating structure of workflow management systems prove suffocating? Would I be intimidated as a newbie working alongside people who've been in such a setting forever? Well, as you can tell, I took the plunge. And I'm very glad I did. I'm coming up on my one-year anniversary here at TopRank Marketing and can happily say that up to this point, it has been an extremely rewarding experience, unhindered by those negative agency archetypes mentioned above. If you're a talented writer, strategist, SEO or analyst considering a career move, I highly recommend checking out TopRank Marketing — even if you've never worked in an agency. Here are five reasons I've felt right at home. #1 - Business Casual I'm not just talking about dress code. The environment here here strikes the right balance between business and casual. In the years prior to coming aboard, I'd spent time working downtown at a big corporate bank as well as at an ultra-leisurely tech startup, so I've experienced both ends of the spectrum and didn't love either extreme. I know from speaking to others that certain agencies can veer a little too far in the direction of informality, with flip-flops and Monday morning mimosas and lax attendance standards. From my view, these kinds of things can quickly become distractions, preventing people from being seriously focused on their work. At TopRank Marketing, the vibe is laid back enough that it's always comfortable and easygoing, but not so much that anyone is apt to lose sight of their duties or commitments. #2 - Cool Clients Working with big-league clients also helps us keep our eyes on the prize. One thing that has become quite clear to me in my time at TopRank Marketing is that we are very deliberate about the businesses we engage as an agency. There's a strong emphasis on finding the right fits and aiming high. Partnering with recognizable and respected enterprise companies such as Dell, LinkedIn, and SAP keeps us on our toes and challenges us to raise the bar. I'm continually impressed by the innovation and big thinking on display in these organizations. During client meetings, I get to interact with sharp people and I find there's a high degree of mutual respect. I haven't personally encountered exasperations with companies that just don't "get it," which I hear a lot about from friends and peers working at other agencies. #3 - Awesome Team Not only do our clients keep me on my toes — so do my coworkers. To me, this is probably the most invigorating aspect of working at TopRank Marketing. Each day I get the chance to absorb knowledge from tremendously adept and skilled pros in various disciplines. This is by design; attracting and retaining high-caliber talent is central to our operation. The collaborative culture enables our team to collectively reach new heights. I'm fortunate to build out my own expertise by learning from our specialists in search, SEO, strategy, analytics, design, content and more. Hopefully I'm able to impart some of my own knowledge as well.  #4 - Growth Opportunities Just a few months after starting here at TopRank Marketing, I was able to attend Digital Summit Minneapolis and rub shoulders with some of the industry's biggest names as a representative of our agency. It was a cool opportunity right out of the gates, and speaks to the windows that are opened for anyone with such aspirations. I've also gotten to write several times for the renowned TopRank blog, providing me with a platform for visibility and brand-building in the marketing community.   As employees we are adamantly encouraged to branch out, gain new competencies, take on speaking engagements, and become public faces for the agency if they show that initiative. There's a very legitimate and earnest focus on personal development that I believe to be rare. #5 - Taking Pride It's honestly cool to tell people where I work. I've quickly learned that TopRank Marketing has a stellar rep, fueled in large part by our CEO Lee Odden, who regularly appears as a keynote speaker all around the world promoting our brand and extolling our talent. Being able to work with prestigious international clients gives me a daily feeling of impact and accomplishment. There's also a certain thrill inherent to being on the cutting edge with so many tactics and frontiers — most notably B2B influencer marketing at the moment. I Guess I’m an Agency Guy Now I'm not going to say it's easy, nor that every day is free of stress or struggle. But I’m not sure I would even want that. I will say that on those more difficult days, I always have the support and structure necessary to overcome. I had no idea what to expect with my first real venture into the agency world, but what I’ve found at TopRank Marketing is an accommodating environment, meaningful work, amazing colleagues, clear avenues for growth, and a real sense of pride. That pretty much covers the checklist I had coming in. If yours looks similar, and you think you’ve got a professional skill set befitting one of our openings, you should get in touch and see if TopRank Marketing might be a match for you. Even if the word “agency” makes you bristle a little bit. I might be biased, but not without good reason. The post A Non-Agency Guy Reflects on His First Year at TopRank Marketing appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

4/20/2018 - Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call center
Marketers have several assumptions. Long form pages don’t work. Call center employees should be measured by average time of call. Try to sell any customer that comes your way. We recently interviewed Denis Mrkva, General Manager, HealthSpire, a startup within Aetna. He shared with us how he is challenging assumptions like these, and generating a big increase in leads in the process. The post Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call center appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

4/20/2018 - Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time
Snapchat Remains Teens’ Favorite Social Platform, Instagram Their Top Marketing Channel Snapchat has remained the top social platform among teens, who also see Instagram as the best way for brands to communication with them, according to Piper Jaffray’s latest semi-annual “Talking Stock with Teens” survey. MarketingCharts LinkedIn Teamed Up With Tenor to Add GIFs to [...] The post Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

4/19/2018 - Adding Content Before Subscription Checkout Increases Product Revenue 38%
Adding content to a process that leads to revenue for a company seems like a bad idea — particularly when that process is already five steps long. But that wasn't the case for iReach. The post Adding Content Before Subscription Checkout Increases Product Revenue 38% appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

4/18/2018 - What Content Marketers Can Learn From an Adept Dungeon Master
It’s probably not news to you that 91% of B2B brands use content marketing to attract, engage, nurture, and convert their audience. However, it might be surprising to learn that only 9% of those brands rate their content marketing as “sophisticated.” Sophisticated meaning that their content marketing is successful, scales across the organization, and provides accurate measurement to the business. This puts a lot of pressure on content marketers to elevate their game and provide more worthwhile and valuable content experiences. As an adept Dungeon Master (DM) of Dungeons & Dragons (D&D) games, TopRank Marketing’s Motion Graphic Designer, Patrick Pineda, can relate. It might sound a little odd at first, but Dungeon Masters and content marketers are more alike than you think. Responsible for creating meaningful and memorable experiences through content that takes people on a journey, you can see the similarities arise. Just like content marketers need to help guide people through the buyer journey, the Dungeon Master needs to guide players through a journey of their own. After serving his friends as the go-to Dungeon Master, Patrick has learned a thing or two from creating lengthy campaigns—some successful, some not—that are both engaging and challenging. Discover Patrick’s lessons from the dungeon and how you can apply them to your content marketing campaigns and programs down below. What Is a Dungeon Master? For the unfamiliar, a Dungeon Master is the organizer for the wildly popular, 40-year-old tabletop role-playing game, “Dungeons & Dragons.” Not only do DMs organize the game, but they are also responsible for the game rules, details, and challenges. According to Patrick, the player experience hinges on a DM’s ability to create meaningful content that’s fun to explore. One thing Dungeon Masters are not responsible for, however, are the players’ actions. Like the self-directed buyers of today, D&D players are able to choose their own paths. As a result, DMs are challenged to make sure players finish the game. And just like your audience won’t read every piece of content you put in front of them, the same happens in a D&D game. Certain story elements DMs put together will never see the light of day because every player has a different play style, completes tasks in different orders, and takes different actions. “The best Dungeon Master doesn’t just create a good story, but they also help players reach their goals,” Patrick claims. Does any of this sound familiar? It certainly resonated for me. 5 Content Marketing Lessons From the Dungeon Having created D&D campaigns that ruled and bombed, here are Patricks top five tips for developing content that resonate with your audience. #1 - Your audience values originality. If Patrick creates a campaign that plays to common tropes like a damsel in distress or small town disappearances, the story becomes predictable. But worse than that, the players feel condescended to as the game starts to feel dumbed down. “Cliches and stereotypes will make players groan. It’s important when creating a campaign that I shake it up and play against common conventions,” Patrick says. When examining your content and the story you’re trying to tell, it’s just as important to stay original and play with your audience’s expectations. For example, listicles with social media tips are a dime a dozen. Your audience might be more interested if you flip the idea on its head with social media mistakes. In changing it up, you’re giving your audience something new that they haven’t read before, capturing their interest. [bctt tweet="When examining your content & the story you’re trying to tell, it’s just as important to stay original & play with your audience’s expectations. - @aleuman4 #ContentMarketing" username="toprank"] #2 - Appeal to curiosity. When it comes to creating an adventure for players to navigate, the DM has a seemingly impossible job. They need to create a unique and compelling world that is able to hold players’ attention—something not easily done. In fact, campaigns have taken Patrick days to put together. But that doesn’t come without its drawbacks. “I’ve spent hours upon hours creating content for a campaign. But 80% of what I create may never see any playtime. It’s ultimately the players’ choice as to what tasks they want to complete and what quests they want to go on,” Patrick points out. While the D&D world needs to have a unique and compelling narrative, it also needs to appeal to a player’s curiosity to ensure they keep playing the game and play the parts of the game that you want them to. How does this apply to content marketing? Well, as you know, just because you’re producing content, doesn’t mean that your audience will find it. To find the answers they’re looking for, they might scour the internet, social media, and trusted experts for more information. Having an integrated content strategy that has multiple touch points throughout the buyer journey and an omni-channel approach, helps ensure you’re reaching your target audience whenever and wherever they may be searching. Weaving SEO, social media, and influencer marketing into your content marketing strategy helps improve the reach and engagement of the content you’re producing. Through SEO, your organic rankings and click-through-rates will start to rise, improving your organic traffic. Social media messages that are well written and value-based help attract larger audiences from their social feeds. And, finally, tapping into industry influencers exposes your content to a wider network of like-minded individuals, as well as adding authority and credibility. #3 - Avoid corraling your audience. Nobody likes to be told what to do, including D&D players. While the DM writes the game and serves as a referee, they cannot influence a player’s actions. And if a DM attempts to, they could quickly lose a player’s interest. “As a DM, it can be tempting to intervene and make sure that your players are playing the game the way you intended. But this is the one thing you cannot do.” Patrick emphasizes. This is true in content marketing, too, as making calls to action (CTAs) with zero context can be a turn-off for your audience. If you insert a CTA before your audience can learn what’s in it for them, whether it’s downloading an eBook, listening to a podcast, or subscribing to your blog, they’re less likely to do it. In fact, QuickSprout found that placing a CTA above the fold on a page decreased their conversion rate by 17% and attributed it to their audience not fully understanding why they should complete the action. Instead, make sure that your CTAs have plenty of context and explain what the audience will gain by filling out your form, reading another blog post, etc. This helps ensure that your content satisfies your audience’s quest for knowledge. #4 - Customize content for your audience, not the other way around. As we mentioned previously, the players are in charge of their actions and how they choose to play the game, making it impossible for DMs to have control over the game experience. This makes it important for DMs to know their audience ahead of time, so they can include important sought-after details into different game components. “I’ll ask players before we start what they hope to get out of the game, whether it’s take down an enemy or just to have fun. Knowing this ahead of time, I can tailor the game to what each player wants to have happen,” Patrick says. For content marketers, this lesson should hit close to home. You need to know your audience well in advance in order to deliver personalized content. If you create content and worry about your audience later, chances are you aren’t engaging the right people. After taking a look at your own audience’s characteristics and interests in Google Analytics, create unique personas for each of your audience members. This allows you to create content that is tailored for each person you hope to attract and engage. For example, if one of your target personas is a Director of Business Development, creating custom content that addresses a unique pain points like identifying new business opportunities or tips from the experts on how to strengthen their existing client relationships. [bctt tweet="If you create content and worry about your audience later, chances are you aren’t engaging the right people. - @aleuman4 #ContentMarketing" username="toprank"] #5 - Chart your course. There is a lot going on in a D&D game. And for the DM, that number is amplified as you have to remember every detail about your players, what’s been completed, and what could come next. “To make sure I’m on top of the game and can portray characters well, I chart the game’s relationships instead of story elements. If I focus on the story, it could quickly become useless as players might do things out of order or in a non-linear fashion. By focusing on the relationships and where they fit in the narrative, the game becomes more fluid and flexible for the players and I can keep track of their journey,” Patrick says. Tracking the journey isn’t the only thing Patrick notes, however. He also documents player strengths, weaknesses, and stats as the game progresses. “I keep a character sheet that details each player’s play style. For example, if a player is investing their skill points in intelligence, I can tailor future encounters in the game to focus on problem-solving instead of combat. The opposite is true for a player who invests in raw strength,” Patrick notes. Through detailed charts, maps, and grids, Patrick is able to make sure that his players have a personalized, seamless experience for every campaign they play, regardless of how they play it. By taking the same approach with your content marketing, you can identify opportunities for customization and develop a strategy for weaving your content into the buyer’s journey. For example, by knowing which pieces of content attract a larger audience or drive more conversions, you can use that information to inform your content development and map your content to different stages of the funnel (see below). To collect this data on your content and audience, review your Google Analytics behavior and conversion dashboards to find our which pieces of content excel at attracting, engaging, or converting your audience. Metrics like page views and entrances are good indicators for attraction, whereas time on page or number of pages per session can help you understand engagement. And, finally, the number of conversions through conversion tracking is the best way to find your top converting content. Armed with this knowledge you can create content plans that are tailored for your audience’s unique buyer journey. Your Audience Is the Hero A good Dungeon Master enables players to become the hero of the story through a personalized game with a compelling, original narrative. As a content marketer, it’s your responsibility to create content that transforms your audience into heroes as well, helping them solve seemingly impossible problems with your expert, best-answer advice. Through an integrated content strategy with originality, personalization, and “best answer” content that’s mapped to the buyer journey, you can become the perfect Content Master for your audience. For more ideas on how to become a masterful content marketer, check out these 25 content marketing tips, including how to tackle writer’s block, repurpose content, utilize storytelling, and more. The post What Content Marketers Can Learn From an Adept Dungeon Master appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

4/16/2018 - 6 Top Marketing Challenges Solved by Influencer Content
Whether you’re a new Marketing leader at a company in need of establishing wins quickly or part of a growing organization with ambitious revenue goals, the challenges within marketing today are greater than ever. To help make sense out of these challenges, I’ve listed 6 of the top obstacles to brands achieving effectiveness out of [...] The post 6 Top Marketing Challenges Solved by Influencer Content appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

4/13/2018 - Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows
Influencer Marketing Has Hit Cryptoworld The proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the cryptoworld. Digiday Google launches Reach Planner for YouTube & video ad forecasting in AdWords Google [...] The post Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

4/4/2018 - Mental Cost: Your customers pay more than just money
If you don’t understand them well, mental costs can be detrimental to conversion because they add to the cost of the decision beyond just the price of a product. The post Mental Cost: Your customers pay more than just money appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

3/20/2018 - Heuristic Cheat Sheet: 10 methods for improving your marketing
MECLABS Institute has developed a series of patented methodologies (Pat. No. 8,155,995) to help marketing, advertising and business leaders bring rigor to the way their teams think about executing marketing tactics as well as serving a customer with their marketing. Here is a quick glance. The post Heuristic Cheat Sheet: 10 methods for improving your marketing appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

2/13/2018 - Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion
How the Conversion Sequence Heuristic can be applied to verbal conversations with the customer. The post Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

International News

4/24/2018 - Culture secretary could intervene on Trinity Mirror's N&S deal
In a statement released yesterday (23 April), Hancock raised concerns over the need for free expression of opinion and the potential impact that the transfer of newspapers would have on editorial decision... view more…
Source: PrintWeek

4/24/2018 - Ireland's first Speedmaster CX 75 at Business Print
The new press is expected to be delivered in mid May and will fulfil jobs currently produced on the Dublin printer's Sakurai 566 SD and Ryobi B3 five-colour machines.  The 26-staff company has specified... view more…
Source: PrintWeek

4/24/2018 - Thames Technology completes recruitment programme and rebrand
Following on from the expansion of its senior leadership team around a year ago, which included the appointment of Matthew Williams, its first chief executive, the latest phase saw the Rayleigh-based business... view more…
Source: PrintWeek

4/23/2018 - Indigo Ross acquires Deltaprint
Deltaprint managing director Richard Payne, who founded the company more than 30 years ago, handed over the reins to Indigo Ross on Friday (20 April). One member of Deltaprint’s four-strong staff has... view more…
Source: PrintWeek

4/23/2018 - Duplo Summer Festival returns for second year
The one-day Duplo Festival on 28 June follows last year's inaugural event, which saw 342 festival goers converge on the supplier's headquarters in Addlestone, Surrey. Last year's bash led to over £250,000... view more…
Source: PrintWeek

4/11/2018 - 5th drupa Global Trends Report reflects positive mood in the printing industry
Printers and suppliers from the majority of market sectors reported growing confidence in their companies’ economic performance. The opportunity was taken this year to track patterns of performance over the years. Packaging remains the most buoyant market and there has been a steady improvement in confidence over the five years amongst Commercial printers. view more…
Source: DRUPA

3/6/2018 - Exhibitor Applications for IPAP Printing & Packaging Expo accepted as of now
Companies interested in developing one of the most promising markets in the Near East or in further expanding their position there can apply for participation in ‘IPAP Printing & Packaging Expo – powered by drupa’ with immediate effect. view more…
Source: DRUPA

2/27/2018 - printpack alger 2018 – powered by drupa - growing dynamically. From 11 to 13 March 2018 in Algiers
The Algerian, Maghreb and West African markets for paper processing, printing technologies, finishing and packaging printing are on the upswing. view more…
Source: DRUPA

12/4/2017 - New Partnership - Cooperation agreed between drupa and Federazione Carta e Grafica
Federazione Carta e Grafica The new Italian paper and graphics umbrella organisation Federazione Carta e Grafica established in June 2017 and drupa agreed on an extensive cooperation in November. The primary goal is to recruit Italian exhibitors for participation in trade fairs in the global drupa portfolio, thereby paving the way for them to develop international markets. view more…
Source: DRUPA

11/1/2017 - Exhibitors close numerous deals at trade fair duo IPAP and pacprocess Tehran
The debut of the combined trade fairs IPAP Printing & Packaging Expo – powered by drupa and pacprocess Tehran, as part of the interpack alliance, has markedly exceeded both exhibitors’ and visitors’ expectations and also prompted satisfied faces among the organisers Messe Düsseldorf and Barsaz Rooydad Pars Company (BRP). view more…
Source: DRUPA