Connecting Your Business with the Industry’s Best
Print Access Find the right printer for the BEST results.
print Access

National Industry News

6/26/2017 - 5 Key Traits of Highly Successful Entrepreneurs
Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea." Instagram began with a single photo filter to make turn its users into less-crappy photographers. You probably couldn’t have predicted their success at the time, but today, all of these ideas have turned into global titans worth billions of dollars. view more…
Source: HubSpot

6/26/2017 - 10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot
It's finally, finally summer. To celebrate the sun emerging (and the temperature in our offices dropping to subarctic extremes), I attempted to find some summery ads to feature in this month's roundup. Instead, I ended up with a weird chatbot, a novelty phone, and several ways to kill bugs. view more…
Source: HubSpot

6/26/2017 - Contagious Content Marketing: How to Give Your Content Viral Potential
For some marketers, going viral is the holy grail of content marketing. It’s easy to see why. You put out content, people organically start sharing it, and it takes off until you’ve racked up millions of views. Millions of brand impressions without a penny in paid promotion. You can’t blame marketers for chasing that particular [...] The post Contagious Content Marketing: How to Give Your Content Viral Potential appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

6/26/2017 - Onboarding Checklist: A 90-Day Framework for Content Teams
Houston, we have a turnover problem. As the years pass, there seem to be a growing number of studies on employers struggling to retain their people -- and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all be lumped under the crucial umbrella of communication? view more…
Source: HubSpot

6/23/2017 - We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
I don't know about you, but I barely print anything anymore. Seriously, think about it -- when's the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment. view more…
Source: HubSpot

6/23/2017 - Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look
The Hipster’s Guide to ROI [Infographic] Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog) SEMrush Ranking Factors Study 2017 Google ranking factors constantly updates with every major algorithm change. In this report, the 12 most substantial and controversial factors (including website visits, pages per session and content) were chosen to show what impacts search results and to identify consistent patterns in the ranking mechanism that could be helpful to the SEO community. (SEMrush) Check Out Our New Look! Twitter has listened to the feedback from its users and have made some updates to the design. Some of the new features include: Typography has been refined to be more consistent with bolder headlines and rounded profile photos, Tweets are now updated instantly on the mobile app with replies, retweets and like counts so you can see real-time conversations and links to articles and websites now open in Safari’s viewer in iOS so you can easily access accounts on websites you’re already signed into. (Twitter Blog) LinkedIn Adds Images in Comments, New Opportunities for Job Listings There have been many small yet impactful new updates to LinkedIn recently, due to audience demand. One new feature is you can now add images into comments on posts within the LinkedIn platform. Another boost for LinkedIn is Google’s new tool which helps people find jobs directly through Google search, which sorts through various listings, including LinkedIn. (Social Media Today) Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat Instagram Stories is the section of disappearing posts, which recently pulled ahead of Snapchat with an increase of 50 million users in just two months. Instagram also announced that users are now allowed to replay live video instead of it immediately disappearing. (AdWeek) Google’s Job Listings Search is Now Open to All Job Search Sites & Developers Google is now offering a formal path for outsiders to add job listings in Google search. Although it doesn’t have an official name, it’s part of the Google for Jobs initiative. You can also track how well your job listings are doing in Google search with a new filter in the Search Analytics report in the Google Search Console. (Search Engine Land) Oh, How Pinteresting! Pinterest rolled out a fresh new look for Lens, and instead of only being able to recreate your favorite restaurant dishes at home, Lens can now recognize and recommend outfit ideas including shoes, shirts, hats and other styles. The new interface and built-in tools make it easy to Lens the world around you. (Pinterest Blog) The Most Important Skills for B2B Tech Marketers B2B technology marketers rely on many skills for their niche market. The most important skills among Millennials, Generation Xers and Baby Boomers were soft skills, including communication and people management and writing skills. Others included digital media marketing and content marketing. (MarketingProfs) What were your top digital marketing news stories this week? We'll be back next week with more top digital marketing news stories. Craving more news in the meantime? Check out TopRank Marketing on Twitter @toprank! The post Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

6/23/2017 - Which Fictional Boss Are You? [Flowchart]
I know I'm literally ten years late to this, but I just started watching Mad Men on Netflix.And guys -- newsflash -- it's a really good show. The old school ad strategies, the fun outfits, the drama -- I love it all. Except Don Draper's management style. That, in my humble opinion, could use a little work. view more…
Source: HubSpot

6/22/2017 - In-Flight Content Guide: Making the Most of Your Content Journey
What does content marketing success look like to you? Is a healthier pipeline? Increased client retention? Or something completely different? While every marketing team might have a slightly different goal for content, the message is the same: You have to create a predictable way to gauge the impact of your content. The content marketing journey [...] The post In-Flight Content Guide: Making the Most of Your Content Journey appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

6/21/2017 - What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature
Influencer marketing is booming—and it’s not hard to see why. Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. As a result, brands large and small are forming both paid and unpaid partnerships with influencers—and using social platforms to spread [...] The post What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

6/20/2017 - Interactive Quiz: 5 Steps to Creating a Stellar Content Experience for Your Audience
This month marks exactly 181 years since the first advertisement was ever published. The ad in question appeared in the French newspaper, La Presse, and other papers quickly began following suit. For the first time in history, businesses were using “content” distributed to a large audience to formally promote their products and services. Clearly a [...] The post Interactive Quiz: 5 Steps to Creating a Stellar Content Experience for Your Audience appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

6/19/2017 - The Danger of Using Grammatically Incomplete Headlines
Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline. view more…
Source: MarketingExperiments Blog

6/12/2017 - The Goal of an Email is to Get a Click
As marketers, tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the purchase can happen?” view more…
Source: MarketingExperiments Blog

6/8/2017 - 4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop
I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc. I could overhear the conversations a bit, so I asked someone sitting near me, “Was that guy in the NFL or something?” He responded, “Yeah, that’s Rocky Rochester. He was defensive tackle for the New York Jets in Super Bowl III.” view more…
Source: MarketingExperiments Blog

6/5/2017 - How The Micro-Yes Sequence Can Help You Generate More Leads and Sales
The Micro-Yes Sequence is crucial to land the ultimate macro-yes, or your end goal — a sale, a subscription, a clickthrough, whatever it may be. As marketers, we often overlook the sequence and just ask the “big question” before a prospect is ready to say “yes” to the macro-yes, which only leads to a “no.” In this Quick Win Clinic episode (recorded live at the MarketingSherpa Summit 2017), Flint McGlaughlin optimizes a landing page submitted by Inventory Source, a dropship automation software company, that overlooks the sequence of micro-yes(s). view more…
Source: MarketingExperiments Blog

5/26/2017 - Email is a Relational Medium
An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back. One of the most critical email mistakes we make as marketers is forgetting this fact. We tend to design our emails to look like our ad campaigns. We forget that we’re having a conversation and virtually shout at the people who read our emails. view more…
Source: MarketingExperiments Blog

International News

6/26/2017 - Higgs expands with Jaggerprint assets buy
Surrey-based Victoria Printing Works, which traded as Jaggerprint, appointed Gareth Roberts and Rob Keyes of Reading-based KRE Corporate Recovery as liquidators on 27 September 2016. Soon afterwards KRE... view more…
Source: PrintWeek

6/26/2017 - Nationwide first to use new Ricoh digital marketing tool
The system, which has been implemented at the St Austell, Cornwall-based firm’s 650sqm premises over the past few months, is said to streamline the process of designing and ordering printed collateral... view more…
Source: PrintWeek

6/26/2017 - Customark upgrades bindery division
The £22,000 machine was installed at Customark’s Calne, Wiltshire facility last month, replacing a Goodhale 920 guillotine that the 85-staff outfit had been running for more than 20 years. It was supplied... view more…
Source: PrintWeek

6/26/2017 - Amari takes on 3M films for distribution
The move, which became official on 5 June, represents the first time in more than 20 years that 3M has appointed a new UK distributor for this particular sector, although Amari already distributes a number... view more…
Source: PrintWeek

6/26/2017 - J Thomson invests in Technotrans barrel ink pumping
In the past few months the Glasgow-based commercial printer, which has a turnover of around £13m, has installed five Technotrans 200-litre barrels onto the Rapida. KBA recommended Technotrans’ kit... view more…
Source: PrintWeek

6/25/2017 - PACK PRINT INTERNATIONAL 2017: All-encompassing packaging and printing event to showcase line-up tailored for the industry
Comprehensive profile of 300 companies from 20 countries covering the synergies between packaging and printing: Returning for its 6th edition, PACK PRINT INTERNATIONAL will present an impressive display of the best in machinery, technologies and solutions from the packaging and printing sectors. This year, on show are 300 leading exhibitors from 20 countries, including national and country groups from Germany, Taiwan, China, Thailand, Japan and for the first time, Singapore. view more…
Source: DRUPA

6/11/2017 - Boston Industrial Solutions, Inc. formulates a new silicone ink for printing on silicone rubber
Boston Industrial Solutions, Inc. has released the SE Silicone ink. The silicone ink is formulated for printing on any silicone rubber product. The SE silicone ink is ideal for printing on silicone drink-ware, silicone wristbands, silicone cook-ware, silicone swimming caps, silicone toys, silicone industrial tools, and more. view more…
Source: 1888 Press Release.com

5/30/2017 - drupa Prize 2017 awarded to Anne Sokoll
Scholar of German convinces with her Doctoral Thesis on the Writers’ Movement in the GDR : The drupa Prize 2017 goes to Anne Sokoll (36) from the Faculty of Philosophy of Heinrich Heine University in Düsseldorf. This German scholar was awarded the prize for her doctoral thesis on the “Die Zirkel schreibender Arbeiter in der DDR. Geschichte, Ästhetik und Kulturpraxis einer Bewegung”. view more…
Source: DRUPA

5/7/2017 - drupa 2020 invites exhibitors from all over the world
Kick-off for no. 1 printing technologies event / Highlight topics showcase the industry’s innovative force / New key visual “embrace the future”: The race is on for drupa 2020! With a clear strategic alignment, a new communication strategy and pioneering highlight topics, the international flagship fair for printing technologies welcomes exhibitors from all over the world to present their innovations from 16 until 26 June 2020 in Düsseldorf. view more…
Source: DRUPA

4/5/2017 - Messe Düsseldorf extends International Portfolio of Trade Fairs for the Printing and Packaging Industries
Partnership with IPAP Tehran – Iran’s Printing and Packaging Industry Exhibition Agreed : Messe Düsseldorf, the successful organiser of leading international trade fairs for the printing and packaging industries, extends its portfolio to include a promising event in the Middle East: IPAP Tehran powered by drupa will be held for the first time from 12 to 15 October 2017 at Iran’s most modern exhibition centre: Shahr-e-Aftab (Exhibiran International). view more…
Source: DRUPA

3/3/2017 - Topflight's Comprehensive NEW Website is Here
This new website encompasses a broad range of capabilities from printing and converting (die cutting), to shrink sleeves, RFID and brand security. view more…
Source: 1888 Press Release.com

2/21/2017 - Out soon: 4th drupa Global trends Report 2017
General confidence amongst printers and suppliers for 2017 but mixed fortunes for markets and regions alike: Following the successful drupa in Spring 2016, this 4th annual Global Trends report gives the detailed evidence to support the thesis that globally Print is recovering well from the double challenge of the 2007/8 economic crisis and the strategic shift towards digital communications. view more…
Source: DRUPA