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National Industry News

12/13/2017 - 10 Hard Truths About Management No One Tells You
I remember talking with an acquaintance a few years back who had recently graduated from college about how she envisioned her career progressing. Here’s how she broke down the steps: view more…
Source: HubSpot

12/13/2017 - 4 Search Trends That Made Waves in 2017
For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or any such linguistical fanciness would confuse [...] The post 4 Search Trends That Made Waves in 2017 appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

12/12/2017 - Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]
2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends. view more…
Source: HubSpot

12/12/2017 - 5 Purpose-Driven Companies Making an Inspiring Splash on Social Media
As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies [...] The post 5 Purpose-Driven Companies Making an Inspiring Splash on Social Media appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

12/11/2017 - 7 Questions to Ask Before Working With a Micro-Influencer
The way we ask for recommendations has evolved. Whereas once upon a time we may have asked a neighbor to recommend a product or service, 47% of millennialsnow turn to social media for recommendations and reviews before deciding on a purchase. But these consumers aren’t always going to the social media accounts of brands. Much of the time, they're visiting the profiles of a special breed of social media personalities: influencers. view more…
Source: HubSpot

12/11/2017 - 3 Unusual Content Marketing Approaches That Actually Work
My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in [...] The post 3 Unusual Content Marketing Approaches That Actually Work appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

12/8/2017 - 3 Ways Working a Job You Hate Can Benefit Your Career
"We'll miss you, Cliff." said Andy, my manager. His face looked long when he was sad. We were both working for a company that just experienced a major product failure, and, unfortunately, it prompted a massive round of layoffs. Since I was just an intern, Andy left the decision to leave or stay up to me. view more…
Source: HubSpot

12/8/2017 - Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?
TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and [...] The post Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

12/7/2017 - 65 Photoshop Shortcuts to Help You Edit Photos Like a Pro [Bookmarkable]
Have you ever accidentally wasted an entire day in Photoshop? I have. It's not like you start out aimlessly. You have a simple goal in mind, like cropping a photo, improving the resolution, or changing the size of the canvas. But then, you look at how many options there are -- and trying to figure out which buttons to press to execute a single task suddenly turns into an attempt to solve The Riddle of the Sphinx. view more…
Source: HubSpot

12/7/2017 - 5 Outdated Content Marketing Tactics (And What to Do Instead)
Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. People lined up in front of [...] The post 5 Outdated Content Marketing Tactics (And What to Do Instead) appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

12/5/2017 - Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it
In this Quick Win Clinic, we see a page that has several positive factors going for it. Our attention is captured. But just as the conversation gets rolling, it seems to end and we are left hanging, even a little confused. Watch the video to see where the mistake was made and get some free advice on how to keep the conversation going with your customers The post Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

11/27/2017 - Form Optimization: The importance of communicating value before making the “ask”
If you want to maximize your revenue, it's not enough to optimize your landing page; you should ensure form pages reinforce your value proposition, minimize unnecessary friction and alleviate customer anxiety. The post Form Optimization: The importance of communicating value before making the “ask” appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

11/21/2017 - Conversing with the Customer: Beware of using too many nouns
Apple has earned the right to use a single noun on its landing page. You and I have not. In fact, very few brands can get away with simply using a noun or two as their value proposition because ... The post Conversing with the Customer: Beware of using too many nouns appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

11/14/2017 - Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing
Marketing experimentation and A/B testing are extremely powerful tools for digital marketing optimization. However, the customer-first science principles behind them don’t have to be limited to digital environments. In this article, we explore how we used the same scientific principles to improve conversion in a call center. The post Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

11/9/2017 - Customer Theory: How to leverage empathy in your marketing (with free tool)
Ever get frustrated by how far off the mark some copy or design you’ve received from your agency is? Read on for a free tool to help close the gaps your entire marketing and advertising ecosystem may have about the customer, to create more effective (and more quickly approved) marketing initiatives with less rework. The post Customer Theory: How to leverage empathy in your marketing (with free tool) appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

International News

12/13/2017 - Digital ID acquires The Smart Card Store
The Smart Card Store supplies smart ID cards to a well-established client base of both end-users and trade customers. Guy Hudson will remain as managing director of the eight-staff business, which will... view more…
Source: PrintWeek

12/13/2017 - Icahn escalates Xerox row
In the letter, the full text of which can be found here, Icahn took issue with the Xerox statement issued after his board representative resigned earlier this week, which Icahn said was “due to disagreements... view more…
Source: PrintWeek

12/13/2017 - Streamline targets 25% productivity bump with new press
The new 'Push to Stop' XL 106 replaces two older B1 Speedmasters and will be installed in February, boosting the Leicester-based commercial printer's capacity by 25% while maintaining a high quality standards.... view more…
Source: PrintWeek

12/13/2017 - Stationers' Innovation Awards open for entries
Companies, trade associations, charities, individuals, and public bodies are invited to share examples of innovation in a variety of categories including paper and media, printing supplies, packaging,... view more…
Source: PrintWeek

12/12/2017 - Activist investor makes waves at Xerox
Icahn has built a multi-billion-dollar fortune over the course of 40 years, based on an aggressive investment strategy. His Icahn Group is the biggest individual investor in Xerox, with a 9.7% stake. ... view more…
Source: PrintWeek

12/4/2017 - New Partnership - Cooperation agreed between drupa and Federazione Carta e Grafica
Federazione Carta e Grafica The new Italian paper and graphics umbrella organisation Federazione Carta e Grafica established in June 2017 and drupa agreed on an extensive cooperation in November. The primary goal is to recruit Italian exhibitors for participation in trade fairs in the global drupa portfolio, thereby paving the way for them to develop international markets. view more…
Source: DRUPA

11/1/2017 - Exhibitors close numerous deals at trade fair duo IPAP and pacprocess Tehran
The debut of the combined trade fairs IPAP Printing & Packaging Expo – powered by drupa and pacprocess Tehran, as part of the interpack alliance, has markedly exceeded both exhibitors’ and visitors’ expectations and also prompted satisfied faces among the organisers Messe Düsseldorf and Barsaz Rooydad Pars Company (BRP). view more…
Source: DRUPA

10/9/2017 - PACK PRINT INTERNATIONAL 2017 continues stellar performance as Southeast Asia’s leading exhibition for packaging and printing sectors
Record success with biggest turn-out of 17,452 trade visitors from 59 countries / 300 leading exhibitors from 25 countries / Concurrent conferences, seminars and forum attracted over 800 attendees: PACK PRINT INTERNATIONAL – the 6th International Packaging and Printing Exhibition for Asia, welcomed a record-breaking 17,452 visitors from 59 countries this year from a wide range of end-user industries. view more…
Source: DRUPA

10/1/2017 - plast & printpack alger 2018 is growing strongly
Massive investments in the Algerian plastics, printing and packaging industry / Organized by fairtrade and Messe Düsseldorf at the brand new CIC alger : Good news about plast & printpack alger 2018: The 5th International Plastics and Composites and the 6th Printing and Packaging Trade Show is growing strongly. Algeria invests heavily in the plastics, printing and packaging industries. This is why more and more international technology leaders are opting for a participation in the leading trade fair in North Africa. view more…
Source: DRUPA

9/19/2017 - PACK PRINT INTERNATIONAL opens with a focus on market opportunities led by ‘Thailand 4.0’
The sixth edition of PACK PRINT INTERNATIONAL was officially opened by Dr Somchai Harnhirun, Ph.D. Permanent Secretary, Ministry of Industry, with the theme of “Packaging and Printing for the Future” to bring forward latest technological innovations in line with ‘Thailand 4.0’ development plan. view more…
Source: DRUPA

9/5/2017 - Monotech expands portfolio; boosts installation base
Chennai-based digital equipment specialist Monotech Systems announced their plan to expand their own manufactured portfolio with the launch of an inkjet label press in October. view more…
Source: 1888 Press Release.com

8/7/2017 - Monotech Systems Limited ties up with Grafisk Maskinfabrik- Denmark
India’s leading equipment and solution provider, Monotech Systems Limited has tied up with Grafisk Maskinfabrik (GM) Denmark for their full color digital label production press. view more…
Source: 1888 Press Release.com

7/20/2017 - Miyakoshi Europe will work together with Autajon Group aiming to excel in the Label market
Miyakoshi Europe has located their operations in Spain to expand to the rest of Europe. view more…
Source: 1888 Press Release.com

7/14/2017 - MPI Label Systems is honored with 2016 Spirit of Excellence Award from Hormel Foods
MPI Label Systems was presented a Spirit of Excellence Award from Hormel Foods at the MPI Baltimore, MD location. view more…
Source: 1888 Press Release.com

6/11/2017 - Boston Industrial Solutions, Inc. formulates a new silicone ink for printing on silicone rubber
Boston Industrial Solutions, Inc. has released the SE Silicone ink. The silicone ink is formulated for printing on any silicone rubber product. The SE silicone ink is ideal for printing on silicone drink-ware, silicone wristbands, silicone cook-ware, silicone swimming caps, silicone toys, silicone industrial tools, and more. view more…
Source: 1888 Press Release.com