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National Industry News

5/26/2017 - Email is a Relational Medium
An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back. One of the most critical email mistakes we make as marketers is forgetting this fact. We tend to design our emails to look like our ad campaigns. We forget that we’re having a conversation and virtually shout at the people who read our emails. view more…
Source: MarketingExperiments Blog

5/26/2017 - 8 of the Top Marketing Challenges Marketers Face Today [New Data]
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. view more…
Source: HubSpot

5/26/2017 - How to Get Started With Paid Search [Free Guide]
In 2016,96% of Google's revenuecame from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, butwhat does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How do you even do a Google AdWords campaign? To help you get started the right way, we're breaking down the basics of how to use paid search below. view more…
Source: HubSpot

5/26/2017 - Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution
Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs) Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages [...] The post Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

5/26/2017 - The Harmful Effects of Sleeping With Technology [Infographic]
Did you know that the average technology user in the United States spends nearly 11 hours per day looking at screens? Sure, alot of that time is spent at work on computers and mobile devices, but the rest of it is spent at home. And as it turns out, exposure to screens and other technologies can have adverse health impacts-- especially if it'stoo close to bedtime. view more…
Source: HubSpot

5/25/2017 - How to Create a SMarketing Service Level Agreement
At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned." And that's a problem. view more…
Source: HubSpot

5/25/2017 - How to Inspire Your B2B Audience with Killer Content Marketing
B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. [...] The post How to Inspire Your B2B Audience with Killer Content Marketing appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

5/25/2017 - 8 Signs of Emotional Intelligence in Leadership
We write a lot about artificial intelligence here at HubSpot. You might be excited about it, or slightly concerned that AI will take your job -- and then take over the world. And while AI is important and interesting, I'm going to ask you to put a pin in that so we can talk about another type of intelligence: emotional intelligence. view more…
Source: HubSpot

5/24/2017 - CMWorld In-Flight Content Guide: Creating a Memorable Content Experience
Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments. The customer expectations for content marketing experiences are no different. In fact, a recent study by  Kampyle found that 87% of customers think [...] The post CMWorld In-Flight Content Guide: Creating a Memorable Content Experience appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

5/23/2017 - 8 Fundamental Elements of a Successful Social Media Marketing Strategy
Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like. According to Social [...] The post 8 Fundamental Elements of a Successful Social Media Marketing Strategy appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

5/22/2017 - The Secret to Creating Scalable, Quality Content and Better CX – Infographic
A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something”. Not [...] The post The Secret to Creating Scalable, Quality Content and Better CX – Infographic appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

5/10/2017 - The MECLABS Conversion Index: How optimizing your marketing collateral is as simple as “adding, removing, or changing”
Optimizing marketing collateral is difficult. First, there is the constant stream of new tactics and clever hacks to implement. Then there are the politics of your team interacting with management for budget, thought leadership and decision making. And on top of that, there is the overwhelming feeling of not knowing where to begin. MECLABS Institute (MarketingExperiments’ parent company) developed the Conversion Index to help get past these problems. view more…
Source: MarketingExperiments Blog

5/1/2017 - The Prospect’s Perception Gap
Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the brand can actually keep its promises. There is, inherent in every transaction, a perception gap in the mind of the prospect that must be bridged before an exchange can take place. In April, Flint McGlaughlin, Managing Director, MECLABS (the parent company of both MarketingExperiments and MarketingSherpa), lectured on this gap and how marketers can bridge it. view more…
Source: MarketingExperiments Blog

4/13/2017 - Your Landing Page Needs an Ultimate Reason to Maximize Conversion
Your landing page's value proposition is an ultimate reason — the offer must make customers reach 4 specific conclusions in their mind: 1. I want it. 2. I can’t get it (exactly like this) anywhere else. 3. I understand it. 4. I believe it. If it doesn't, you are losing conversions. See how to determine if you're giving an ultimate reason in this post, written live from MarketingSherpa Summit 2017. view more…
Source: MarketingExperiments Blog

4/10/2017 - When is a Click More Important than a Purchase?
Expecting a customer to be ready to make a purchase with only an email is like asking a friend you made an hour ago to help you move. Marketers must remember that the goal of most emails is simply to get a click, not a purchase. This is just one of the lessons we were reminded of during the MarketingSherpa Summit 2017 Email Messaging Workshop. view more…
Source: MarketingExperiments Blog

International News

5/26/2017 - Derby firm goes for Colorado in Hamburg
The Derby-based design and print company, which offers screen, and small- and large-format digital printing, expects to install the 1.6m-wide machine in August. “When I was first shown the concept... view more…
Source: PrintWeek

5/26/2017 - GIS expands and recruits
The Cambridge-based outfit is staying at the St John’s Innovation Park, where a number of other inkjet manufacturers are based, including Xaar. Its production team has already moved over to its new premises,... view more…
Source: PrintWeek

5/26/2017 - Zebra launches large-format DTC machine
The ZC10L, which was previewed at Trustech, Cannes, late last year, became commercially available last month and has already been used by Fox Broadcasting at a Super Bowl VIP event. It is being badged... view more…
Source: PrintWeek

5/26/2017 - Integrity Print adds High Hygiene marque
The Midsomer Norton headquartered group has achieved a grade A pass in the BRC High Hygiene Standard at its labels division, following a four-day audit process. Sales and marketing director Andrew... view more…
Source: PrintWeek

5/26/2017 - Trio of print businesses combine to form new company
Cornwall-based pre-press specialist PH Media, PrintWeek's reigning SME of the Year, has set up the company along with Hoddesdon, Hertfordshire-based printer Crystal Press and Longcross, Surrey-based print... view more…
Source: PrintWeek

5/7/2017 - drupa 2020 invites exhibitors from all over the world
Kick-off for no. 1 printing technologies event / Highlight topics showcase the industry’s innovative force / New key visual “embrace the future”: The race is on for drupa 2020! With a clear strategic alignment, a new communication strategy and pioneering highlight topics, the international flagship fair for printing technologies welcomes exhibitors from all over the world to present their innovations from 16 until 26 June 2020 in Düsseldorf. view more…
Source: DRUPA

4/5/2017 - Messe Düsseldorf extends International Portfolio of Trade Fairs for the Printing and Packaging Industries
Partnership with IPAP Tehran – Iran’s Printing and Packaging Industry Exhibition Agreed : Messe Düsseldorf, the successful organiser of leading international trade fairs for the printing and packaging industries, extends its portfolio to include a promising event in the Middle East: IPAP Tehran powered by drupa will be held for the first time from 12 to 15 October 2017 at Iran’s most modern exhibition centre: Shahr-e-Aftab (Exhibiran International). view more…
Source: DRUPA

3/3/2017 - Topflight's Comprehensive NEW Website is Here
This new website encompasses a broad range of capabilities from printing and converting (die cutting), to shrink sleeves, RFID and brand security. view more…
Source: 1888 Press Release.com

2/21/2017 - Out soon: 4th drupa Global trends Report 2017
General confidence amongst printers and suppliers for 2017 but mixed fortunes for markets and regions alike: Following the successful drupa in Spring 2016, this 4th annual Global Trends report gives the detailed evidence to support the thesis that globally Print is recovering well from the double challenge of the 2007/8 economic crisis and the strategic shift towards digital communications. view more…
Source: DRUPA

2/14/2017 - drupa 2020 Dates Brought Forward by 1 Week
World’s most important trade fair for printing technologies will be held from 16 to 26 June 2020: The dates of the world’s most important trade fair for printing technologies will be brought forward by one week: drupa is to take place now from Tuesday, 16 June, to Friday, 26 June 2020. view more…
Source: DRUPA

6/9/2016 - drupa 2016 is a resounding success: excellent business deals concluded in an outstanding investment climate
Decisive impulses for the global print industry & top marks for drupa 2016 : The atmosphere at drupa 2016, the world’s biggest and most important trade fair for print and crossmedia solutions, can hardly be topped: the investment climate is extremely good and has far exceeded all expectations. view more…
Source: DRUPA