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PPI Partners with iMirus to Bridge Print & Mobile

Posted Thursday, January 23, 2014 by Jules VanSant.

“If you don’t have a mobile strategy, you don’t have a future strategy.” –Eric Schmidt

Click to learn more about the iMirus platforms

The explosive growth in popularity of smartphones and tablets has created an increasing demand for mobile content. This demand has generated a new category of multi-channel marketing service providers: MSPs who provide content optimized for print, online, smartphones, and tablets.

There are 2 compelling reasons that bring market leaders to explore adding mobile into the multi-channel marketing mix:

The exponential growth of smartphone and tablet ownership and usageThe low number of businesses that provide optimized content for mobile (only 28% of companies have content optimized for web)

The graphic communications industry is one industry that stands to benefit substantially from offering mobile-optimized content. By utilizing a multi-channel content solution, graphic communication firms are able to effectively increase the value offered to their clients by presenting multiple ways to extend their brand message to a targeted audience.

PPI Digital Publishing Partner iMirus

The days of offering a single touch point for your clients are over. iMirus can help youextend your multi-channel marketing campaigns to mobile for your clients, by offering a turnkey mobile content solution for smartphones and tablets. iMirus’ platform takes PDFs and auto-builds, auto-publishes, and auto-deploys content across digital channels. MSPs can be up and running with the new offering in days with dedicated marketing support from iMirus’ staff. iMirus also offers a robust email marketing platform, push notification capabilities and more.

PPI and iMirus have recently partnered, and members of PPI are offered special benefits from this agreement. Benefits include a 5% discount off iMirus rate card and 50% discount off first 2 iMirus alpha licenses when becoming a reseller.

To learn more about the agreement between PPI and iMirus and how you can open up a new revenue channel with mobile solutions for your clients, attend our upcoming webinar on January 28, 2014 at 1:00pm ET. To sign up, please visit this webpage and complete the form.