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Waste of Time & Money

Posted Wednesday, June 15, 2016 by Teri LeVine.

save moneyI confess I do look for shortcuts, but choose them wisely! Like one-pan dinners or leaving my tennis shoes tied. I would never recommend a client work with a faceless internet provider of SEO LOCAL LISTINGS/CITATIONS that locks them into a 6 month contract.

A lawyer friend (now client) was using SwissSong (made that name up so I don’t get sued) and when she called them to get a better sense of what she was getting for her $600/month, SwissSong: 1) did not and could not provide ANY reports, 2) answers were vague and from very inexperienced “agents”, 3) she saw zero results from her investment – my client is fairly savvy and knows how to check things out, and, 4) the worst of it - - I really don’t think SwissSong ever registered her business in any major directory. I checked and could not find it anywhere.

SwissSong refused to cancel the 6 month contract for $600/mo. My friend ended up cancelling the service after six calls and finally reaching the CEO. He said that once you cancel, SwissSong CANCELS all directory listings (supposedly 200). That is ridiculous! It would take so much work to do that and might not even be possible. I think they never did the directory listings.

Adding more pain to her experience, we learned that HER actual Google business listing was locked to SwissSong. It took us 4 weeks to get control of it (Google was very helpful) and we placed ownership with her.

The appeal of SwissSong-like online SEO services is that they make the client’s life so easy. They are the short-cut! You just need to pay the invoice and never worry about the program. NOT! - - like all marketing tactics, it should be an ongoing collaborative process to get REAL RESULTS. No one knows your business better than you and results come from you and your marketing partner working closely together.

Before contracting with any online service, do your due diligence. Ask for references. Google them for reviews. I found truly frightening reviews of SwissSong on mythreecents.com.

A little more about Local Listings/Citations:

When it comes to investing marketing dollars in your business, work with a partner that you can collaborate with. Someone you know is experienced, professional and is there to ensure your money is invested wisely.

Teri LeVine - Owner
MC2 Marketing - We Build Marketing Machines!
Branding, Websites, SEO/SEM, Coaching +