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SGP Sets Ambitious Environmental and Sustainability Goals for the Printing Industry

Posted Monday, January 30, 2017 by Jules VanSant.

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Fairfax, VA - The Sustainable Green Printing Partnership (SGP), the leading authority in sustainable printing certifications for print manufacturers, has elected a new board of directors and hired Brittany Sutphin as Executive Director to help the organization achieve an ambitious set of objectives for 2017. SGP anticipates certifying more than 50 new facilities this year, doubling the number of certified sustainable printers in the United States and Canada and continuing the Partnership’s drive toward a fully sustainable future for the industry.

Supported by patrons including 3M, International Paper, and Hewlett-Packard, SGP is recognized as a global leader in eco-friendly innovation and best practices for the printing industry. In addition to certifying printers who comply with rigorous environmental best practices, the organization conducts conferences, seminars, academic studies, and sharing sessions to help print manufacturers and print buyers create sustainable supply chains. The newly elected board is made up of print professionals from all backgrounds, including:

  • Technical Committee Chair Marci Kinter, SGIA
  • Secretary Jodi Sawyer, FLEXcon
  • Treasurer Doreen Monteleone, FTA
  • SGP Foundation Chair, Jonathan Graham, TE Connectivity
  • Chair Lynn Krinsky, Stella Color (PPI MEMBER)
  • And 14 other professionals from respected corporations, government agencies, and educational institutions

At the helm is Brittany Sutphin, Executive Director. Brittany launched her career in the printing industry five years ago at the Specialty Graphic Imaging Association (SGIA), where she assisted printing facilities with identifying and implementing sustainable best practices. In 2014, Brittany began volunteering with SGP as the Program Manager and participating on SGP’s Technical and Marketing Committees. With its new board and Executive Director, SGP is committed to aggressive goals this year. At its December meeting, the Board resolved to double the number of facilities it certifies and increase engagement with suppliers, retail brands, and other organizations that commit to working with certified facilities to create a sustainable printing supply chain. While each print facility is unique, certification will help these 50 new printers achieve similar environmental impact of existing SGP certified facilities. Based on the Board Report of the SGP Certified Facility Survey, certified facilities could get similar environmental impact. If SGP succeeds in reaching these goals, the impact on the environment will be significant. Currently, certified facilities benefit the environment in the following ways:

  • 62% of certified facilities divert a higher volume of materials from landfills and incineration by increasing recycling.
  • 62% of certified facilities significantly reduce VOC emissions.
  • 52% of certified facilities report reduced energy consumption, lowering operating costs and waste.“Our 2017 objectives are challenging,” says Sutphin. “We are committed to creating a more sustainable supply chain for print buyers and helping print facilities grow by becoming certified sustainable printers.”

Print facilities interested in eliminating waste, reducing energy consumption, transitioning to sustainable materials, and winning new business from organizations that require sustainable printing practices from their suppliers should visit to learn more about becoming SGP certified in 2017. To learn more about working with SGP as a patron or Brand Leader, please contact Brittany Sutphin directly at or 703.359.1376.

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Sales Tips with Leslie

Posted Wednesday, December 7, 2016 by Leslie Groene.

Sales Tips With Leslie: Qualities of a Consummate Sales Professional

Years ago I put together a list of qualities that I thought made up the consummate sales leader and they still hold up in today’s competitive marketplace.

1. Desire
a.) You have to want it
b.) Passion for your industry
c.) Ambition to succeed

2. Good Mentors
a.) People to emulate
b.) Successful leaders
c.) People to tell you the truth
d.) Surround yourself with winners

3. Give back
a.) Skill to Adapt

b.) Learn from success
c.) Learn from failure
d.) Ability and desire to accept and deal with change
e.) Understand and Embrace your weaknesses
f.) Grow and mature in the process

4. Team Player
a.) Care about the people that you work with
b.) Care about your clients
c.) Say Thank You! OFTEN!
d.)Be proud of your company

5. Focused
a.) Stay focused on the goal … your goals
b.) Get re-focused when hurdles come
c.) Keep a positive attitude

6. Persistence
a.) Stay in the game
b.) Keep working on your prospects
c.) Keep prospecting
d.) Use positive things/people to get you to the next place
e.) Don’t give up

7. Believe in Yourself
a.) Fake it at first if you have to
b.) Celebrate wins
c.) Use your strengths
d.) No negative talk

8. Desire is Imperative to Your Success!
a.) It all comes down to desire
b.) This can help us overcome all obstacles

If you’d like to improve your sales and learn hands on from Leslie, sign up for her Power Selling Program. For the top management of a commercial print service provider that wants to increase sales, the Power Selling Program is a turnkey training package, combining online classes, printed content and live coaching sessions that benefit the company through accelerated and effective on-boarding of new sales professionals and increasing the results of existing sales staff. This is a comprehensive package, minimizing lost sales time and offering live and tailored coaching and consulting by a printing industry veteran, Leslie Groene.

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Financial Momentum- Know (and Hit) Your Numbers!

Posted Wednesday, December 7, 2016 by Bob Lindgren.

One of the key numbers in your firm is the “hit ratio” - the percentage of quotes that turn into orders. It’s obvious that if it’s 20 percent, your pricing system is out of sync with reality and a lot of money is being wasted giving quotes to prospects who won’t buy.

On the other hand, is there a concern that if it’s high, say 60 percent, that your prices may be too low? First of all, if your system were perfect (it knew with certainty the maximum amount that a client would pay) your hit ratio would be 100 percent!

Consider also that every job sold almost certainly generates a contribution to overhead and gets you closer to profit for the month. The reality is that busy shops are profitable and slow ones aren’t. Consider also, that the dollars spent to produce a job (paper, buy-outs, factory wages, commissions) average around 60 percent of sales. Would you be better off selling a $1,000 job for $900 and getting a $300 contribution to overhead or not selling it and getting nothing?

Bob Lindgren is the President and CEO of Printing Industries Association of Southern California, the largest affiliate of PIA. Mr. Lindgren has more than 40 years of experience in the industry and is an expert in the area of print finance.

Want to get an objective, industry specific handle on the economics of your business? Consider our new Financial Performance Assessment in partnership with PIA. Learn (and earn) more today! Information at

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Luxury Purchases By Millennials Triggered By Print

Posted Tuesday, December 6, 2016 by Jules VanSant.

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Over 40 percent of luxury purchases by millennials (aged 20-early 30s) are triggered by a print magazine, according to new research.

Language of Luxury, the study from Hearst Magazines UK, explores the lives of adults aged 25-65 who have bought a luxury item in the last six months, and finds that Millennials are changing the shape of the luxury market.

As well as the key influence of print magazines, the study also found that luxury consumers want to “discover” products and are wary of over-exposure, while younger consumers care more about the ethical and environmental impact of luxury brands.

“With the vast amount of content now available, it’s understandable that more than ever, consumers need a quality edit from sources they can trust,” says Anna Jones, CEO of Hearst Magazines UK. “It’s encouraging to see the results of this project showing the vital role magazine brands continue to play in the luxury sector.”

Read the full article here.

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Judge blocks rule increasing salary for workers exempt from overtime

Posted Tuesday, November 22, 2016 by Karen Davis.

UPDATES 11/22/16 FROM PRINTING INDUSTRIES OF AMERICA VIA THE HR FLASH REPORT. Go to PPIAssociation > Resources to download! This includes options to explore if you have already put changes into place.

A federal district court has temporarily blocked a U.S. Department of Labor (DOL) regulation that would have taken effect on December 1, 2016, and raised the minimum salary for workers who are exempt from overtime. The ruling applies nationwide. The judge’s action buys more time for the parties to argue whether the rule should be permanently placed on hold. We don’t know yet how long that will take, but it’s reasonable to expect it will occur after the change in administration on January 20, 2017. The incoming Trump administration could voluntarily withdraw from defending the lawsuit, and thus leave the existing salary levels in place. This is still speculation at this point, though.

Here’s why the court decided to temporarily block the implementation of the DOL’s regulation. The federal Fair Labor Standards Act (FLSA) states that “any employee employed in a bona fide executive, administrative, or professional capacity” is exempt from overtime. Congress focused purely on workers’ duties, and didn’t establish a minimum salary. The DOL came up with the idea of a minimum salary for these exempt “white collar” workers. That salary is currently $455 per week and was scheduled to rise to $913 per week on December 1, 2016. The court said the DOL exceeded its authority by establishing a salary that was so high that it overrode the “duties” test for the overtime exemption (State of Nevada v. U.S. Dept. of Labor, ED Tex, Nov. 22, 2016).

Tips: If you’ve already announced salary increases to your employees who otherwise would have lost their exemption from overtime on December 1, 2016, you’ll need to decide how to proceed. If the increases were rolled into performance reviews, merit increases, or promotions, any reduction could create employee relations challenges. For any increases that were communicated purely as a legal compliance issue, you may be in a better position to explain why you won’t be implementing them. However, because employees may have been relying on any announced increases in planning their personal budgets, you should proceed with caution. Also, we don’t know for certain what the court’s final ruling will ultimately be, or whether the new administration will continue to defend the lawsuit. Contact your Vigilant employment attorney for help in developing an appropriate strategy if the court’s ruling is causing you to rethink the salary levels of your exempt white-collar workers. We will keep members informed of any new developments.

Source: Vigilant

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