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How to Maximize Your Daily Schedule

Posted Monday, May 15, 2017 by Jules VanSant.

Source: Communications@Syracuse, the online masters in communications

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Risk Management Corner: The Eighty-Eight Percent

Posted Monday, May 15, 2017 by Jules VanSant.

alt textSource: Federated Insurance

THE EIGHTY-EIGHT PERCENT

We hear a lot about millennials these days, and with good reason. They’re buying houses, paying off student debt, getting involved, and working at their first real job. You might have one or a few working for you right now. Give them what they need to be fulfilled by their job, and you have yourself energetic, innovative, valuable employees.

But, be aware: AAA® recently called young millennials (19-24) the “worst behaved drivers in the U.S.”*

The AAA Foundation for Traffic Safety released a driver survey which found that, within a 30-day timeframe, 88 percent of young millennials did at least one unsafe activity while driving, with texting, speeding, and running a red light the most common. This may not come as a surprise. What should be surprising is that they don’t think there’s anything wrong with that.

But—and this is nearly as troubling—the millennials were only 21 percentage points worse than the “safest” age group, the 60-74-year-olds, who admitted to risky driving behaviors more than 67 percent of the time. This means that two-thirds of the drivers sharing the road with you today aren’t paying attention to their driving. Millennials may be number one on a dismal list, but they’ve got company.

Statistically speaking, your millennial drivers may put your business at more risk for liability. But, do you and your other employees set a good example for your younger counterparts of what is and isn’t acceptable behavior? Does everyone adhere to your company’s driving policy? Or might you count yourselves part of the two-thirds?

It Takes Just One

Just one employee-involved vehicle crash and the liability alone could be staggering. It could very well make or break your business. Consider this actual Federated claim:

  • The manager asked a staff member to go buy snacks for an employee meeting, and let the employee take a company car. The employee ran a red light while texting, and broadsided another vehicle in the intersection, severely injuring the other driver. CLAIM AMOUNT: $750,000

Of course, driving statistics and examples are not enough reason to avoid hiring young adults. But, an awareness on a risk management level is sensible. Knowing that an employee driving mishap could be a possibility can be motivation for your risk manager to ensure a driving policy and employee training are in place and up-to-date.

Federated Insurance has an ongoing campaign against distracted driving, which includes a variety of risk management resources clients can access and subscribe to, to educate their employees, monitor their driving, and involve them in pledging to end distracted driving. In addition, April is the annual National Safety Council National Distracted Driving Awareness Month.1 The NSC has a program to help employers clarify safe driving expectations for their employees of all ages, along with materials for implementing company policies.

For these and other risk management resources, log in to Federated’s Shield Network® or contact your local Federated representative for more details.

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Direct Mail is Marketing's Workhorse

Posted Tuesday, May 9, 2017 by Jules VanSant.

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The following article was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Target Marketing Financial Services.

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.”

In 2016, that 69% figure was joined by a single-digit response of marketers cutting back in the channel. Six percent of marketers responding to the survey cut back on direct mail spending in 2016 — which notably doesn’t include eliminating the channel from the marketing mix.

The research touting those numbers is the result of Target Marketing analyzing years of “Media Usage Survey” data. This “Direct Mail” section of the report is part of a benchmarking of marketing media channels, technology and tactics included in the Target Marketing/NAPCO Research study. Both Target Marketing and NAPCO Research are NAPCO Media brands.

Direct Mail, Marketing’s Workhorse

This is an excerpt from Target Marketing’s research, “Marketing Mix Trends 2010-2016.”

Related story: The Marketing Mix 2010-2016: 6-Year Study Reveals Key Budget Trends

Direct response marketing’s workhorse continues to work, with 69% of respondents either increasing or maintaining their use of it during 2016, a level comparable with results from the past five years. In 2016, granted, more marketers kept their level of use steady and fewer increased it than in years past. Of note, however, is that only 6% cut back on it — the lowest such level in half a decade.

Apparently the mid-year postage rate increases, which fell heavily on First Class letters and flats, weren’t enough to deter marketers, especially given the drop in First Class Metered Mail rates. The continued strength of direct mail is also reflected in personalization’s continued use: Recipients react well when offers are clearly tailored to them.

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Real Books Are Back: E-Book Sales Plunge 20%

Posted Tuesday, May 9, 2017 by Jules VanSant.

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Are physical books the new vinyl?

New data suggest that the reading public is ditching e-books and returning to the old fashioned printed word.

Sales of consumer e-books plunged 17% in the U.K. in 2016, according to the Publishers Association. Sales of physical books and journals went up by 7% over the same period, while children’s books surged 16%.

The same trend is on display in the U.S., where e-book sales declined 18.7% over the first nine months of 2016, according to the Association of American Publishers. Paperback sales were up 7.5% over the same period, and hardback sales increased 4.1%.

“The print format is appealing to many and publishers are finding that some genres lend themselves more to print than others and are using them to drive sales of print books,” said Phil Stokes, head of PwC’s entertainment and media division in the U.K.

Stokes said that children’s book have always been more popular in print, for example, and that many people prefer recipe books in hardback format.

“Coloring books were a big trend over the past few years… and giving a book as a gift is far less impressive if you are giving a digital version,” he added.

Experts say that many people are also trying to limit their screen time.

U.K. regulator Ofcom found that one third of adults had attempted a “digital detox” in 2016 by limiting their use of smartphones, tablets and other devices.

The return to paper is also hurting device manufacturers.

Sales of e-readers declined by more than 40% between 2011 and 2016, according to consumer research group Euromonitor International.

“E-readers, which was once a promising category, saw its sales peak in 2011. Its success was short-lived, as it spiraled downwards within a year with the entry of tablets,” Euromonitor said in a research note.

According to the Pew Research Center, 65% of Americans reported reading a printed book in the past year, compared to only 28% who read an e-book.

A quarter of the population hadn’t read a book of any kind, whether in print, electronic or audio form.

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3D Print Manufacturintg Adopted Faster Than Anticipated

Posted Monday, May 1, 2017 by Jules VanSant.

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In March 2016, Semper CEO, Dave Regan wrote an article on how 3D printing would impact the world. The feedback from that article was mixed. Some readers thought the 3D print advancements the article explained would not happen for decades. Others were so intrigued, they wanted to know how to incorporate this technology into their business sooner rather than later.

The March 2016 article described a future where recycling 3D products occurred immediately after use and the raw material was utilized to create another 3D item. Also, it looked at how 3D print technology would impact society in general and business in particular.

3D Print and Clothing Industry

Last year, the fashion world played around with designing and producing 3D printed clothes for their top end lines. Expensive pieces manufactured in small batches lend themselves to accretive technologies.

Recently, a more mainstream implementation of 3D print in fashion was put on display by high-end retailer Ministry of Supply at its posh Boston location. The clothing retailer is touting its custom 3D Print-Knit blazers made right in the Boston store. The 3D Print-Knit process at Ministry of Supply is streamlined and modern. No mass manufacturing but instead custom orders produced in the store.

Athletic Shoe Giant Leveraging 3D Print

3D print in the fashion and business officially moved up to the big leagues when Adidas announced it would mass-produce a 3D-printed shoe in 2018. The global athletic shoe company will be able to make batches of its custom Futurecraft shoes much faster with the help of 3D print technology. For Adidas, it’s not just about manufacturing efficiency as they are working to develop a better shoe design with the 3D print technology.

It’s a big leap for many companies to think about integrating 3D print into their everyday operations. A lot of businesses may be unsure how the technology can effectively impact the various facets of their production process.

Caterpillar: An Implementation Example

Caterpillar, a global manufacturing giant has successfully added 3D printers to its research and development department and manufacturing process. Caterpillar’s 3D implementation process was recently detailed on Engineering.com as a prudent model to follow while allowing for moderations based on your business size.

3D Print and Caterpillar Pre-production

Caterpillar’s engineers use desktop 3D printers for early iterations and designs before any advanced manufacturing begins. Before the desktop 3D printers were installed, company engineers utilized stereolithography machines in their rapid prototype lab. Now instead of going to the lab, engineers have the ability to make models at their own desks.

3D Print and Caterpillar Manufacturing

Start Small: The mantra Caterpillar said was key to follow when adding 3D printers to their manufacturing process. The mantra can be applied to the number of machines purchased or to the training programs needed for employees to get up to speed on the new technology.

Over time, Caterpillar provided their employees with 3D printer training summits. The education and camaraderie among the company’s 3D print employees has blossomed since the technology was first introduced. Caterpillar holds 3D design competitions on a regular basis and encourages employees to participate.

3D Print and Caterpillar Product Development

3D print is having a positive impact on Caterpillar’s significant aftermarket business (Making new parts for equipment that is several years old) and its costs in time and labor. With their 3D printers, Caterpillar is looking to scan some of their inventory in order to better support their aftermarket products that need parts after decades in the field. Then when an aftermarket order is needed employees can refer to the 3D scan and print out the parts requested.

3D print technology is enabling Caterpillar’s products to be made in less time and at a cheaper cost. The industrial printers work so efficiently that they saved the company $160,000 on a project producing track links.

Caterpillar is only one corporate example of how 3D print technology will be the next technological business revolution. The large companies have started the trend and it will spread to companies of all sizes with different applications for the technology.

Want More Info?

Do you want to know more about 3D printing in business? Or do you need 3D print employees?Contact Semper today at always@semperllc.com.

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