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Interactive Print Media

Print as we know it continues to morph into a medium that enhances the “not so new” digital marketing and content enriched environments many of us are immersed in. Whether Business-to-Business or Business-to-Consumer, it’s clear that Print has a roll in communicating value, creating a more interactive experience and ultimately supporting the sale, adoption and loyalty so many brands, companies and services seek in today’s global, competitive space.

To continue to thrive as a manufacturer of Print and / or to expand it’s value as part of a larger marketing sale, it’s imperative visual communication firms of today understand the interaction of these mediums and how to maximize their potential for current and future clients. Although daunting at times, awareness, education and taking calculated risks to integrate additional tools into your business will yield the greatest return today and tomorrow.

We will continue to populate this section with relevant RSS feeds, links to white papers, online learning, PPI partner information and other tools relevant to taking your business in PRINT the direction it needs to go to play and be profitable in the future!

11/17/2017 - Jeffrey Tambor accused of sexual harassment by a star of Amazon's 'Transparent'
Transparent star Trace Lysette has accused co-star Jeffrey Tambor of sexual harassment, saying Tambor has long made "sexual advances" toward her, and one time "got physical." Announcing the allegations in a tweet, Lysette became the second person associated with "Transparent" to allege sexual harassment against Tambor. SEE ALSO: Amazon investigating Jeffrey Tambor over sexual harassment allegation In a statement posted to Twitter, Lysette wrote that on set shooting the show's second season, Tambor approached her between takes. "He came in close, put his bare feet on top of mine so I could not move, leaned his body against me, and began quick, discreet thrusts back and forth against my body," she wrote. "I felt his penis on my hip through his thin pajamas and I pushed him off of me." Read more...More about Entertainment, Amazon, Transparent, Jeffrey Tambor, and Trace Lysette view more…
Source: Mashable

11/17/2017 - These communities for the homeless were designed by students
Homes for Hope was created by USC School of Architecture students during the Fall 2016 semester. The course, called The Homeless Studio, was funded by the Martin Architecture and Design Workshop (MADWORKSHOP) and led by MADWORKSHOP director Sofia Borges and board member R. Scott Mitchell.   The founders of MADWORKSHOP, David and Mary Martin, wanted to empower students to do something about the homelessness situation, starting in Los Angeles.  Homes for Hope uses modular, transitional stabilization housing to assemble pop-up villages. It is currently in the initial fundraising stage. "All of the focus is towards permanent supportive housing, which is important, but it's not an either/or, or and/or but. We need both. We need something to happen right away, and we need to have something happen in the long term." — Sofia Borges, MADWORKSHOP director Read more...More about Mashable Video, Architecture, Social Issues, Social Good, and Homeless view more…
Source: Mashable

11/17/2017 - Is anyone happy about Trump's administration reversing the ban on elephant trophies?
The Trump administration's ban reversal on elephant trophies has sparked outrage and disappointment across social media.  It being lifted will give hunters the right to bring trophies of elephants they killed in Zimbabwe and Zambia back to the U.S. The ban was implemented by Obama administration in 2004.  SEE ALSO: Trump administration says hunters can bring African elephant trophies into the U.S. According to ABC News, the administration has been working to reverse a few similar bans including lion trophies and other hunting activities.  As a result, people are trying to raise awareness to stop the Trump administration from reversing these bans and bringing harm to threatened animal populations. Read more...More about Politics, Culture, Twitter Reactions, Elephants, and Web Culture view more…
Source: Mashable

11/17/2017 - This Twitter thread explains how Cheesecake Factory became the weirdest restaurant on earth
If you've ever stepped inside a Cheesecake Factory — a restaurant chain found in America's malls, shopping centers, and suburban landscapes that looks like a pop-up palace built by someone playing Sid Meier's Civilization wrong — you've probably wondered, "How does this exist?" Well, this Twitter thread has your answer. SEE ALSO: As mayor, it is my honor to announce that our quaint city will be pivoting to video immediately Max Krieger, a Cleveland-based game developer, tweeted a thread explaining the eclectic, bizarre design influences of everyone's favorite high-calorie mall restaurant. The thread caught on, for obvious reasons — Cheesecake Factory is weird as hell. Read more...More about Funny, Restaurants, Twitter Thread, Cheesecake Factory, and Culture view more…
Source: Mashable

11/17/2017 - GE Additive ramps up simulation capabilities with GeonX acquistion
Adding to a string of 3D printing deals made in recent years, GE Additive has acquired simulation software developer GeonX. Full details of the partnership will not be disclosed, though it does mean that the company’s proprietary Virfac (Virtual Factory) product will now be integrated into the GE Additive family, complimenting the company’s other acquisitions and […] view more…
Source: 3D Printing Industry

11/17/2017 - Rejoice because Facebook is finally getting rid of third-party app invites
Facebook may still have the huge problem involving the scourge of fake news to deal with, but its gone and done something that will decrease your Facebook rage — just a smidge — by removing third-party app invites. SEE ALSO: One of Facebook's most popular pages was mysteriously shut down for a few hours That's right, no longer will you roll your eyes and curse technology every time your aunt invites you to play Candy Cane Crush or Farmville 4: The Farmening or whatever terrible game is on Facebook or connected to Facebook.  The move was announced in a post to Facebook's Developers blog on Thursday afternoon. The app invites won't be supported with the newest Facebook software development kit and, while older versions will still support it, those invites will end February 2018. Read more...More about Facebook, Sdk, App Invites, Business, and Social Media Companies view more…
Source: Mashable

11/17/2017 - Free Font Friday: High Life
Welcome to Free Font of the Week, where we showcase our favorite free font finds! This week's choice is High Life, an Art Deco-inspired typeface with… The post Free Font Friday: High Life appeared first on HOW Design. view more…
Source: How Design

11/17/2017 - Inside the four-laser RenAM 500Q metal additive manufacturing system
Amidst the flurry of releases at this year’s formnext expo, British engineering company Renishaw took a decidedly more understated approach. The latest RenAM 500Q system was soft launched in a release from the company in early October 2017. Then, without fuss or fanfare, it was presented on the Renishaw booth for all to see from […] view more…
Source: 3D Printing Industry

11/17/2017 - SABIC goes large with a series of material launches at formnext 2017
Saudi 3D printing materials producer and OEM Saudi Basic Industries Corporation (SABIC) has announced the European launch of its Thermocomp AM 3D printing compounds, specifically for large format 3D printing. SABIC also debuted its new Lexan EXL filament. Thermocomp AM, specialised for larger than life applications SABIC’s Thermocomp AM materials have been developed for use […] view more…
Source: 3D Printing Industry

11/17/2017 - 3D printing helps complex heart surgery at University Hospital Mainz
Dr. Bernhard Dorweiler is Head of the Department of Vascular Surgery at University Hospital Mainz in Germany. In a number of cases at the University, Dr. Dorweiler and his team have been using 3D printed models to practice delicate surgeries, and ultimately save lives due to a better understanding of each specific condition. Recently, a […] view more…
Source: 3D Printing Industry

11/16/2017 - 8 Tips for Designers from Chip Kidd
Chip Kidd is definitely the rockstar of the dust jacket and he dishes on how to pull it off. The post 8 Tips for Designers from Chip Kidd appeared first on HOW Design. view more…
Source: How Design

11/16/2017 - TRUMPF and O.R. Laser launch new 3D printers at formnext 2017
German OEMs TRUMPF and O.R. Laser have both launched new 3D additive manufacturing systems at formnext 2017. TRUMPF launched its TruPrint 5000 multi-laser 3D printer at the Frankfurt trade show, while O.R. Laser debuted a hybrid 3D printing and CNC milling machine based on the features of its predecessor, the ORLAS CREATOR powder bed fusion […] view more…
Source: 3D Printing Industry

11/16/2017 - Design, Meet Marketing
How does the blurring of the lines between design and marketing playing out in practice? Here's what the HOW Community on Facebook had to say. The post Design, Meet Marketing appeared first on HOW Design. view more…
Source: How Design

11/15/2017 - An Argument For Sustainable Design: Scientists Warn Humanity of Catastrophic Fate
After scientists' letter of warning to humanity, it's more obvious now than ever just how important sustainable design can be. Designer Seunghee Yi has an idea for a… The post An Argument For Sustainable Design: Scientists Warn Humanity of Catastrophic Fate appeared first on HOW Design. view more…
Source: How Design

11/14/2017 - What’s Next for Creative Leaders: Influence Without Management
You've transitioned from apprentice to master, yet find yourself asking "what's next in my career." The answer may surprise you. The post What’s Next for Creative Leaders: Influence Without Management appeared first on HOW Design. view more…
Source: How Design

10/29/2017 - Burger King Presents: Scary Clown Night
Burger King is becoming famous for throwing its an annual Halloween promo. Last year they turned a store into the ghost of McDonalds. And for 2017 they’ve created #ScaryClownNight. So On Tuesday, October 31st, from 7PM to close, the first 500 guests that head to select BURGER KING® restaurants in Miami, Boston, LA, Austin and [...] Related posts: Burger King: Facebook Messenger Bot Demo Burger King “McWhopper” Case Study Video OK Go Presents Their “Zero Gravity” Video view more…
Source: Digital Buzz

10/2/2017 - Google BikeAround: Street View For Alzheimers
Meet Anne-Christine Hertz, a Swedish inventor who works at Health Technology Centre of Halland. Today, she shares a story of how the Centre used Google Street View to invent a device that helps the elderly with Alzheimer’s. Every three seconds someone develops dementia, a condition that creates disability and dependency among many elderly people around [...] Related posts: This Is The New Google Earth: Explained Here Introducing Google Trips: Ultimate Data Play Google Presents: National Park Hidden Worlds view more…
Source: Digital Buzz

9/16/2017 - Nike: Introducing The NBA Connected Jersey
Here it is. And about time. The Nike x NBA Connected Jersey that connects wearers to highlight reels, the latest scores, player and team stats, exclusive content, training content and more. All by tapping their phone against the label. Boom! It’s all triggered from the NikeConnect logo on Jerseys and shoes, you’ll just need the [...] Related posts: L’Oréal Connected UV Skin Patch Sensors Syrmo: Welcome To Connected Skateboarding The KLM Care Tag: A Connected Device view more…
Source: Digital Buzz

9/1/2017 - Old Spice Launches 2h Invisible YouTube Film
This is perhaps Old Spice’s weirdest experiment yet. And it’s called “Invisible World”, a full feature length 2 hour online film where you can’t see a thing, all designed to promote their new Invisible Spray deodorant. Reminder: You see absolutely nothing in this film, a few words here and there, a glitch of colour randomly… [...] Related posts: Old Spice “YouLand” 8-Bit Facebook Video Game Old Spice: GPS Dream Runner Activation McDonald’s Releases “LOADED” The Social Film view more…
Source: Digital Buzz

8/13/2017 - HEINZ: Instagram Posts You Can Eat
Now this is a cool social play from Heinz. Who’ve launched a campaign called “Irresistible Posts” in Sao Paulo that uses geolocation to target local users looking at Stories in Instagram around lunch time, and serving up delicious burgers made by chef Santi Roig from Underdog Meat & Beers restaurant. The catch was, that if [...] Related posts: Play Bacardi’s Instagram DJ Experience Instagram “Like My Addiction” Campaign Take A Tour Of Intel’s Virtual Reality Lab view more…
Source: Digital Buzz

2/10/2015 - Avoiding A Retweet Binge
By Rachael Wolensky Have you ever noticed when people you follow on Twitter go on a retweet binge? It can be annoying to seea business or individual’s interests taking over your news feed while you’re scrolling through Twitter. What if … Read the rest view more…
Source: Interactive Media

9/18/2014 - Insights on Switching, Centering, and Gestures for Touchscreens :: UXmatters
By Steven Hoober Published: September 2, 2014 “Touch devices are still fairly new. We’re still developing patterns for interactions and are just now beginning to understand how users understand and employ their touchscreen devices.” While I’ve discovered many things in … Read the rest view more…
Source: Interactive Media

7/21/2014 - Riding the Juggernaut That Left Print Behind – NYTimes.com
David Carr of the New York Times describes his struggle to keep up with reading printed publications in the era of instant news and information: Even if you aren’t one of those people worried about media consolidation — there are … Read the rest view more…
Source: Interactive Media

7/11/2014 - Email Design Reference and Resources
A portion of the CSS reset code used in the templates. by Phillip Simon, @quicmdirector Did you know that the email service MailChimp provides free tutorials and resources for creating HTML email messages? While some of the tutorials are about … Read the rest view more…
Source: Interactive Media

7/10/2014 - Coping with Shifts in Interactive Media Technology
Program Director Phillip Simon discusses adapting to change. Interactive Media Masters Program Director Phillip Simon analyzes how adaptable, inquisitive students can survive and stay engaged in the constantly shifting technology landscape, even a decade from now. This article is adapted … Read the rest view more…
Source: Interactive Media