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Interactive Print Media

Print as we know it continues to morph into a medium that enhances the “not so new” digital marketing and content enriched environments many of us are immersed in. Whether Business-to-Business or Business-to-Consumer, it’s clear that Print has a roll in communicating value, creating a more interactive experience and ultimately supporting the sale, adoption and loyalty so many brands, companies and services seek in today’s global, competitive space.

To continue to thrive as a manufacturer of Print and / or to expand it’s value as part of a larger marketing sale, it’s imperative visual communication firms of today understand the interaction of these mediums and how to maximize their potential for current and future clients. Although daunting at times, awareness, education and taking calculated risks to integrate additional tools into your business will yield the greatest return today and tomorrow.

We will continue to populate this section with relevant RSS feeds, links to white papers, online learning, PPI partner information and other tools relevant to taking your business in PRINT the direction it needs to go to play and be profitable in the future!

5/28/2017 - 8th graders refuse to take a photo with Paul Ryan because they don't "want to be associated with him"
Speaker Ryan is one of the most unpopular politicians in the country — and he's polling particularly poorly among one 8th grade class. Eighth grade students from South Orange Middle School in South Orange, New Jersey were on a school trip to Wasshington D.C. on Friday when they were given a very special opportunity: a photo-op with Speaker Paul Ryan. Under normal circumstances, many students would leap for the chance to take a photo with the third most powerful politician in the country. Not these kids. SEE ALSO: Give Trumpcare a break: Here are all the pre-existing conditions it will cover Close to 100 8th graders refused to take a photo with the Speaker and instead sat in a parking lot across the street. Speaker Ryan then took a photo with the remaining class and posted it to his Instagram. Read more...More about Watercooler, Paul Ryan, Watercooler, and Politics view more…
Source: Mashable

5/28/2017 - When refugees fled war-torn Europe for havens in the Middle East
Image: Library of CongressWhen Axis and Soviet forces invaded Eastern Europe and the Balkans in the early years of World War II, they sent thousands of refugees fleeing south and east to escape the chaosMany fled across the Mediterranean, hopping from island to island in search of safety.To manage this exodus, in 1942 the British established the Middle East Relief and Refugee Administration (MERRA) and set up a constellation of camps in Egypt, Gaza, and Aleppo, Syria, providing havens for over 40,000 displaced Europeans.At the El Shatt camp near the southern end of the Suez Canal, thousands of Yugoslavian refugees were settled in tents pitched in the baking sands. Read more...More about History, Syria, Retronaut, Egypt, and Refugee Crisis view more…
Source: Mashable

5/28/2017 - A dazzling aurora borealis light show captivates the internet
Saturday evening stargazers were treated to one of the trippiest natural phenomenons Earth has to offer: a naked eye-visible aurora borealis. The "northern lights," as they are often called, originate with our sun. Solar storms that occur there emit streams of charged particles which help to trigger the unusual light show once they reach Earth. SEE ALSO: The mystery of panda's fur color is finally solved The magnetic fields emanating from our north and south poles pull the charged particles down into our upper (and sometimes lower) atmosphere, where some of them collide with the neutral particles that reside there. Read more...More about Climate, Science, Aurora Borealis, Northern Lights, and Science view more…
Source: Mashable

5/28/2017 - Why 'Handmaid's Tale' costumes are the most powerful meme of the resistance yet
Earlier this week, 18 women dressed up in red cloaks and white bonnets, stood in pairs in the rotunda of the Texas state capitol, and began chanting, "Shame!" in unison. They didn't stop shouting for eight minutes.  They call themselves the Texas handmaids. You probably first saw them back in March, when images of their original protest in Austin went viral. That's when they sat silently in the Texas senate gallery, watching as lawmakers debated bills that would make it harder for women to get an abortion. SEE ALSO: Ivanka Trump is not your friend and she's not coming to save you What you may not know is that their demonstrations, inspired by Margaret Atwood's classic dystopian novel The Handmaid's Tale and Hulu's vivid TV adaptation, are slowly spreading across the country. Read more...More about Books, Hulu, Social Good, Activism, and Margaret Atwood view more…
Source: Mashable

5/28/2017 - 6 podcasts to listen to if you love the internet
Not everything that's created on the internet stays on the internet — sometimes things just might make it on a podcast. If you're the kind of person who can't get enough of the memes, videos, art, and all things internet, here are the podcasts you need to start tuning into today.  SEE ALSO: 'Nancy' isn't a person, it's a podcast. Oh, and it's super, super gay. 1. Reply All PJ Vogt and Alex Goldman host this remarkable show all about the internet —both people who create things for it, and its impact. You can listen to old episodes below or check more out here.  Read more... 2. The Apartment with Asif and Baluch More about Conversations, Podcasts, and Watercooler view more…
Source: Mashable

5/27/2017 - A World of Typography: Creating Fonts for Multiple Languages
Industrious and ambitious type designers are creating fonts for not only their own cultures, but those in nearby countries—or ones thousands of miles away. The post A World of Typography: Creating Fonts for Multiple Languages appeared first on HOW Design. view more…
Source: How Design

5/26/2017 - Sweden Just Listed On Airbnb
So after some epic Tourism Sweden campaigns of late, where do you go next? Well, it seems… to Airbnb. Sweden have just listed their entire country on Airbnb, baked our from their “Allemansrätten” or “the freedom to roam” which is a principle protected by Swedish law that gives all people the right to be free [...] Related posts: Sweden Tourism: The Swedish Phone Number Graubünden: The Village Phone Promotion This Johnnie Walker Ad Is 2015′s Best Spec Ad view more…
Source: Digital Buzz

5/26/2017 - Podcast: Coca-Cola’s James Sommerville on Evolving as a Designer
As part of the HOWDesignLive@SCAD 2017 Lecture series, hear from James Sommerville, VP of Global Design for The Coca Cola Company, on how (and what) large global brands can learn from entrepreneurial, start-up culture to continually evolve, transform and attract tomorrow’s talent. The post Podcast: Coca-Cola’s James Sommerville on Evolving as a Designer appeared first on HOW Design. view more…
Source: How Design

5/26/2017 - NASA seeks proposals for a Fab Lab in space to take humans beyond the moon
Equipped with 3D printers, CNC machines, computers, digital tools and other equipment, a fabrication laboratory, otherwise known as a Fab Lab, is a facility set ... view more…
Source: 3D Printing Industry

5/26/2017 - 3D Printing News Sliced: 3DFuel, Sculpteo, Volkmann Inc, Metalysis, MIT’s Tangible Media Group
3D printing news to be Sliced today features: 3DFuel, Sculpteo, SLM Solutions, Metalysis, LPW Technology, Volkmann Inc, Perrier-Jouët, MIT and Tangible Media Group. 3DFuel launches HydroSupport material North American ... view more…
Source: 3D Printing Industry

5/26/2017 - South Korean research demonstrates Blu-Ray powered micro 3D printing for cell scaffolds
New research conducted by Korea Polytechnic University, and Gachon University in South Korea, demonstrates the use of a micro 3D printing technique for tissue engineering research. ... view more…
Source: 3D Printing Industry

5/26/2017 - Free Font of the Week: Monly
Welcome to Free Font of the Week, where we showcase our favorite free font finds! This week's font is Monly by Gratis Vilaks and Wild Ones Design. Enjoy! The post Free Font of the Week: Monly appeared first on HOW Design. view more…
Source: How Design

5/26/2017 - Lawrence Livermore National Laboratory demonstrates “unparalleled” selective laser melting technique of 3D printing
Researchers at the Lawrence Livermore National Laboratory (LLNL) have released a paper detailing a new method of metal 3D printing. The method is based on the ... view more…
Source: 3D Printing Industry

5/26/2017 - 9 Award-Winning Examples of Creative Sports Graphic Design
Get inspired by sports graphic design from sports industry in-house teams that were winners in the In-House Design Awards. This year's Awards deadline: 6/5! The post 9 Award-Winning Examples of Creative Sports Graphic Design appeared first on HOW Design. view more…
Source: How Design

5/26/2017 - Thermwood upgrades Large-Scale Additive Manufacturing machine with ton and a half toolhead
Indiana company Thermwood Corporation has upgraded its Large-Scale Additive Manufacturing machine with a new universal toolhead. The toolhead is certainly large-scale itself at over 10 feet long and ... view more…
Source: 3D Printing Industry

5/24/2017 - 3 Reasons to Do Design Work on a Larger Monitor
For design work, it’s undeniable that it's easier to do better work on a larger screen. Here's why you should switch to an ultrawide monitor. The post 3 Reasons to Do Design Work on a Larger Monitor appeared first on HOW Design. view more…
Source: How Design

5/14/2017 - Nissan: The Percebeiro Shield
Introducing Nissan’s Percebeiro Shield; a prototype wearable device that aims to help the ‘percebeiros’ (you know, the guys that collect those amazingly tasty shellfish) by predicting the sea’s behaviour, its dynamic movements, changes to the swell, rogue waves and other environmental changes… Ultimately helping to save lives and assist wiht their jobs in real-time. All [...] Related posts: Nissan: The Football Controller Project Introducing Tesla’s New Summon Feature Nivea Nose: Smartphones Detect Body Odour view more…
Source: Digital Buzz

5/12/2017 - TED: Elon Musk’s The future we’re building
This is a must watch 40min video (posting just incase you’ve not yet seen it!) with Elon Musk discussing his new Boring company in the US, what’s next from Tesla and where is SpaceX headed. Plus, it covers his his desire for building a future on Mars in this super cool conversation with TED’s Head [...] Related posts: SlideShare: Global Digital Statistics For 2016 Toyota: Fueled by the Future Ad Introducing FordPass: The Future of Mobility view more…
Source: Digital Buzz

5/7/2017 - Google’s New Cardboard “Google Home” Kits
Don’t have a Google Home yet? Don’t worry, you can build one yourself with Google’s new AIY kit projects that have just launched, the first being a replica “Google Home” made with Raspberry Pi. The DIY Cardboard Kit connects you to the Google Assistant SDK, and the Google Cloud Speech API as part of the [...] Related posts: Introducing Gatebox: A Virtual Home Robot Google Expeditions: Virtual Reality Field Trips Google Presents: National Park Hidden Worlds view more…
Source: Digital Buzz

5/1/2017 - Facebook F8: The New, The Wild, The Crazy
Just incase you missed Facebook’s F8 conference last week, here is everything you need to know in a quick video wrap from TechCrunch. It wasn’t just any old F8, this year Zuckerberg stepped way outside of the norm for F8 and into a whole new world of wild… weird? but awesome. From Brain-Computer interfaces, technology [...] Related posts: Burger King: Facebook Messenger Bot Demo Meet Allo: Google’s AI Powered Messenger App Facebook: Social Augmented Reality Is Here view more…
Source: Digital Buzz

12/6/2016 - Invoca Taps Into IBM Watson
Invoca puts AI at the heart of its voice marketing strategy view more…
Source: Direct Marketing News

12/5/2016 - Amazon Is Opening a Grocery Store with No Checkout Lines
Amazon continues its expansion into retail with a grocery store that minimizes purchase friction. view more…
Source: Direct Marketing News

12/5/2016 - Growing Social Media Ad Spend Bad News for Newspapers
New predictions suggest social media and online video may present a threat to both print and digital newspaper offerings view more…
Source: Direct Marketing News

12/5/2016 - The MarTech Bubble Burst
Has the martech industry reached its tipping point? view more…
Source: Direct Marketing News

12/4/2016 - 4 Practical Steps to Align Email Marketing with the IoT
Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things view more…
Source: Direct Marketing News

2/10/2015 - Avoiding A Retweet Binge
By Rachael Wolensky Have you ever noticed when people you follow on Twitter go on a retweet binge? It can be annoying to seea business or individual’s interests taking over your news feed while you’re scrolling through Twitter. What if … Read the rest view more…
Source: Interactive Media

9/18/2014 - Insights on Switching, Centering, and Gestures for Touchscreens :: UXmatters
By Steven Hoober Published: September 2, 2014 “Touch devices are still fairly new. We’re still developing patterns for interactions and are just now beginning to understand how users understand and employ their touchscreen devices.” While I’ve discovered many things in … Read the rest view more…
Source: Interactive Media

7/21/2014 - Riding the Juggernaut That Left Print Behind – NYTimes.com
David Carr of the New York Times describes his struggle to keep up with reading printed publications in the era of instant news and information: Even if you aren’t one of those people worried about media consolidation — there are … Read the rest view more…
Source: Interactive Media

7/11/2014 - Email Design Reference and Resources
A portion of the CSS reset code used in the templates. by Phillip Simon, @quicmdirector Did you know that the email service MailChimp provides free tutorials and resources for creating HTML email messages? While some of the tutorials are about … Read the rest view more…
Source: Interactive Media

7/10/2014 - Coping with Shifts in Interactive Media Technology
Program Director Phillip Simon discusses adapting to change. Interactive Media Masters Program Director Phillip Simon analyzes how adaptable, inquisitive students can survive and stay engaged in the constantly shifting technology landscape, even a decade from now. This article is adapted … Read the rest view more…
Source: Interactive Media