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Interactive Print Media

Print as we know it continues to morph into a medium that enhances the “not so new” digital marketing and content enriched environments many of us are immersed in. Whether Business-to-Business or Business-to-Consumer, it’s clear that Print has a roll in communicating value, creating a more interactive experience and ultimately supporting the sale, adoption and loyalty so many brands, companies and services seek in today’s global, competitive space.

To continue to thrive as a manufacturer of Print and / or to expand it’s value as part of a larger marketing sale, it’s imperative visual communication firms of today understand the interaction of these mediums and how to maximize their potential for current and future clients. Although daunting at times, awareness, education and taking calculated risks to integrate additional tools into your business will yield the greatest return today and tomorrow.

We will continue to populate this section with relevant RSS feeds, links to white papers, online learning, PPI partner information and other tools relevant to taking your business in PRINT the direction it needs to go to play and be profitable in the future!

3/26/2017 - UK targets WhatsApp and encrypted messaging after London attack
The UK government wants there to be "no place for terrorists to hide," and that includes on encrypted messaging services. The company first on its agenda? WhatsApp. Speaking on the BBC's Andrew Marr Show on Sunday, Home Secretary Amber Rudd called for companies that provide secure communication apps to work with law enforcement. SEE ALSO: How the UK government can hack your personal data "We need to make sure that organisations like WhatsApp, and there are plenty of others like that, don't provide a secret place for terrorists to communicate with each other," she said.  "It used to be that people would steam open envelopes or listen in on phones when they wanted to find out what people were doing, legally, through warrantry [sic]. But in this situation, we need to make sure that our intelligence services have the ability to get into situations like encrypted WhatsApp." Read more...More about Terrorism, Whatsapp, Westminster Attack, Tech, and Apps Software view more…
Source: Mashable

3/26/2017 - EPA chief calls historic climate treaty a 'bad deal' because this is our life now
The Trump administration has made no secret of its plans to dismantle the climate policies of former President Barack Obama. But what Trump officials bring in fervor, they sometimes lack in understanding. Scott Pruitt, head of the Environmental Protection Agency (EPA), railed against the Paris Climate Agreement in an interview with ABC News on Sunday. He called the landmark climate change accord a "bad deal" that unfairly penalizes the United States, while giving a free pass to other major polluting countries. SEE ALSO: EPA chief denies carbon dioxide is main cause of global warming and... wait, what!? Read more...More about Environmental Protection Agency, Epa, Scott Pruitt, Paris Agreement, and Paris Climate Agreement view more…
Source: Mashable

3/26/2017 - MashReads Podcast: 'Fever Dream' is a surrealist 'WTF!?' kind of novel
If you were to look back on the past, could you pinpoint the exact moment that shaped the course of your life? It's this very challenging and quixotic task that propels Samanta Schweblin's surrealist novel Fever Dream.  SEE ALSO: Listen here: 10 great podcasts for book lovers The book follows Amanda, a mother who lies in her deathbed as she tells the story of the last days of her life to David, a child who may or may not have had his soul split and put into another body to survive being poisoned. David wants to uncover the mystery of Amanda's dying before time runs out, tasking Amanda with finding "the exact moment the worms came into being," which is to say the exact moment that illness overtook Amanda. Read more...More about Podcasts, Wtf, Mashreads Podcast, Mashreads, and Books view more…
Source: Mashable

3/26/2017 - Celebrities are weighing in on the United Airlines legging mess
When two young girls were barred from boarding a United Airlines flight because they were wearing leggings (an apparent dress code violation on the airline), the internet went nuts. Activist Shannon Watts first tweeted about the situation on Sunday morning, and since then, everyone from Chrissy Teigen to William Shatner weighed in on leggings-gate with hilarious and insightful remarks.  SEE ALSO: United Airlines bans 2 girls with leggings from flight because they weren't 'properly clothed' I have flown united before with literally no pants on. Just a top as a dress. Next time I will wear only jeans and a scarf. — christine teigen (@chrissyteigen) March 26, 2017 Read more... More about Celebrity Twitter, Leggings, Conversations, United Airlines, and Twitter Reactions view more…
Source: Mashable

3/26/2017 - Fake VHS ad for Star Wars 'Rogue One' looks straight out of the '70s
Despite the weird uncanny valley performances from some of its digital characters, Rogue One: A Star Wars Story does a great job of time-traveling back to a time before the first film in the series.  So it's only fair that we get to see what the VHS videotape version of the home video might look like if Rogue One had actually been released back in the '70s.  From the amazingly accurate '70s-style voiceover to the grainy footage, the fake Star Wars commercial is so good you might actually be able to trick yourself into believing this is how the franchise chronology played out in real life.  Read more...More about Fan Art, Rogue One A Star Wars Story, Rogue One, Star Wars, and Vhs view more…
Source: Mashable

3/26/2017 - 3D printed pills: interview with FabRx at University College London
Are 3D printed pills the future? We visited a London laboratory to find out. Established by academics from University College London (UCL) in 2014, FabRx is ... view more…
Source: 3D Printing Industry

3/25/2017 - 3D printed breast implant lattice could revolutionize cancer reconstructive surgery
French researchers have won a prize for their innovative use of 3D printing to create a breast implant for cancer reconstruction surgery. The project, coined Mat(t)isse, was carried out ... view more…
Source: 3D Printing Industry

3/25/2017 - Why 3D print copies of art and sculpture? Interview with Scan the World
Scan the World is a project founded by Jonathan Beck in 2014. In his own words, Jonathan explains it as "a community built initiative archiving objects ... view more…
Source: 3D Printing Industry

3/25/2017 - Meet Virgil Abloh, Creative Director for Kanye West’s Creative Agency DONDA
Chicago-based designer and DJ Virgil Abloh is one of the most famous men in graphic design, yet, his agency doesn’t have a website. You may know him as Kanye West’s long-time consultant, as he has helped design the album covers for West’s albums My Beautiful Dark Twisted Fantasy and Watch the Throne—for which he earned a Grammy nomination for Best Recording Package. But he is also the creative director of Yeezy’s […] The post Meet Virgil Abloh, Creative Director for Kanye West’s Creative Agency DONDA appeared first on HOW Design. view more…
Source: How Design

3/24/2017 - Free Font of the Week: Ananda Devanagari
Welcome to Free Font Friday, where we showcase our favorite free font finds! This week's font is Ananda Devanagari by Ananda K. Maharjan. The post Free Font of the Week: Ananda Devanagari appeared first on HOW Design. view more…
Source: How Design

3/24/2017 - SFMOMA’s Award-Winning Rebrand
The in-house team at the San Francisco Museum of Modern Art rebranded the beloved institution and took home Best of Show in HOW's In-House Design Awards. The post SFMOMA’s Award-Winning Rebrand appeared first on HOW Design. view more…
Source: How Design

3/24/2017 - Sliced 3D Printing Digest: Rocket Lab, Under Armour, Wiivv, Hackaday, Cults 3D and the French election
In this edition of Sliced, our 3D printing news digest, we feature: Rocket Lab, Under Armour, Layer, Rosatom, Wiivv, Hackaday, Cults 3D and the French ... view more…
Source: 3D Printing Industry

3/24/2017 - 3D Printing The Next Five Years by Florian Reichle, CEO trinckle
This is a guest post in our series looking at the future of 3D Printing. To celebrate 5 years of reporting on the 3D printing ... view more…
Source: 3D Printing Industry

3/24/2017 - 23 Praiseworthy Promo Designs
Flipping through past issues of HOW magazine turns up eye-catching promo design from award winners both famed and lesser-known. The post 23 Praiseworthy Promo Designs appeared first on HOW Design. view more…
Source: How Design

3/22/2017 - 3 Degrees of Inspiration: Steph Davidson, Scott Gelber & Mason Lindroth
In the latest edition of 3 Degrees of Inspiration, explore work by Steph Davidson, Scott Gelber and Mason Lindroth. The post 3 Degrees of Inspiration: Steph Davidson, Scott Gelber & Mason Lindroth appeared first on HOW Design. view more…
Source: How Design

3/18/2017 - NatGeo’s Twitter Powered Chalkboard Robot
So for 2017 SXSW again became the home of experiential marketing, from huge VR installations to things like this… National Geographic’s “Genius” Twitter Powered Chalkboard Robot. The Twitter Powered Chalkbot turns selfies turned into art in a recreation of the iconic “Genius” (that’s Albert Einstein) inventor’s “chalkboard.” So visitors to SXSW got to submit their [...] Related posts: A Facebook Data Powered Robot Bartender Robot Origami: Self-Folding Robot Awesomeness Puma: Introducing The BeatBot Racing Robot view more…
Source: Digital Buzz

3/10/2017 - Game of Thrones: Facebook Live Stream Event
Ok so, it seems there were a LOT of angry people talking about the FB live stream of a Game of Thrones season reveal, which at one point… have 130,000 people watching the ice melt. So in case you missed the big event. Here it is! Enjoy. Related posts: Blizzard: Stream Your Gaming to Facebook Live Game of Thrones: Interactive 360 Intro Credits Apocalypse Live: Walking Dead FB Live Game view more…
Source: Digital Buzz

3/7/2017 - LEGOLAND: A GPS Adventure Game
If you live in America, then you’ve probably heard of Legoland and their new GPS adventure game built for kids, and back seat drivers. The real-time GPS linked adventure game app lets kids unlock missions, play advanced location based trivia and more all as they learn about the world around them inside the game. A [...] Related posts: Biskrem: An Interactive Instagram Adventure Land Rover: An Instagram Adventure Story Target: An Epic 360° Halloween Adventure view more…
Source: Digital Buzz

3/2/2017 - Apocalypse Live: Walking Dead FB Live Game
Here is the world’s first Walking Dead promo that’s shot in real-time. Created by the guys at Achtung!, the promo is actually a real-time Facebook Live game where people watching can help shape the story as it plays out with two famous Dutch YouTube Vlogger stars, in an abandoned and a barren wasteland, surrounded by [...] Related posts: Chatroulette: Live First Person Zombie Game Game of Thrones: Facebook Live Stream Event Mila: The Live Fish Pack Experiment view more…
Source: Digital Buzz

2/25/2017 - Audi: Enter The Sandbox VR Experience
Audi is asking you to enter the sandbox with an amazing new VR driving experience, combining a physical installation with real-time virtual reality rendering. The experience invites the big kid in all of us to enter the purpose-built sandpit and create a customised track before the sand is carefully scanned by a depth-sensing camera, from [...] Related posts: Nike: Hypervenom YouTube VR Experience AUDI: The “Duel” Presidential Debate Ad Audi R8 “Commander” Super Bowl 2016 Ad view more…
Source: Digital Buzz

12/6/2016 - Invoca Taps Into IBM Watson
Invoca puts AI at the heart of its voice marketing strategy view more…
Source: Direct Marketing News

12/5/2016 - Amazon Is Opening a Grocery Store with No Checkout Lines
Amazon continues its expansion into retail with a grocery store that minimizes purchase friction. view more…
Source: Direct Marketing News

12/5/2016 - Growing Social Media Ad Spend Bad News for Newspapers
New predictions suggest social media and online video may present a threat to both print and digital newspaper offerings view more…
Source: Direct Marketing News

12/5/2016 - The MarTech Bubble Burst
Has the martech industry reached its tipping point? view more…
Source: Direct Marketing News

12/4/2016 - 4 Practical Steps to Align Email Marketing with the IoT
Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things view more…
Source: Direct Marketing News

2/10/2015 - Avoiding A Retweet Binge
By Rachael Wolensky Have you ever noticed when people you follow on Twitter go on a retweet binge? It can be annoying to seea business or individual’s interests taking over your news feed while you’re scrolling through Twitter. What if … Read the rest view more…
Source: Interactive Media

9/18/2014 - Insights on Switching, Centering, and Gestures for Touchscreens :: UXmatters
By Steven Hoober Published: September 2, 2014 “Touch devices are still fairly new. We’re still developing patterns for interactions and are just now beginning to understand how users understand and employ their touchscreen devices.” While I’ve discovered many things in … Read the rest view more…
Source: Interactive Media

7/21/2014 - Riding the Juggernaut That Left Print Behind – NYTimes.com
David Carr of the New York Times describes his struggle to keep up with reading printed publications in the era of instant news and information: Even if you aren’t one of those people worried about media consolidation — there are … Read the rest view more…
Source: Interactive Media

7/11/2014 - Email Design Reference and Resources
A portion of the CSS reset code used in the templates. by Phillip Simon, @quicmdirector Did you know that the email service MailChimp provides free tutorials and resources for creating HTML email messages? While some of the tutorials are about … Read the rest view more…
Source: Interactive Media

7/10/2014 - Coping with Shifts in Interactive Media Technology
Program Director Phillip Simon discusses adapting to change. Interactive Media Masters Program Director Phillip Simon analyzes how adaptable, inquisitive students can survive and stay engaged in the constantly shifting technology landscape, even a decade from now. This article is adapted … Read the rest view more…
Source: Interactive Media