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National Industry News

2/24/2017 - How to Learn Excel Online: 13 of the Best Resources for Excel Training
Like many marketers, I have a bit of experience with Microsoft Excel. I've used it to organize events, plan meals, and sort data -- but I don't have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I'm constantly subjecting myself to the tedium of updating my spreadsheets manually. I'm well aware that I'm missing out on a whole world of reporting automation that could save me hours of time. view more…
Source: HubSpot

2/24/2017 - Online Marketing News: Mobile Email Stats, YouTube Kills 30-Second Ads and Execs on IoT
Your Guide to Email-Open Statistics on Mobiles [Infographic] Well over half of all email users are opening their email on mobile devices. It's important that marketing emails are mobile friendly, because although a majority of emails are being opened on mobile, most conversions are coming from desktop. MarketingProfs YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats Beginning on January 1, 2018, YouTube will kill the unskippable 30-second ads users see on mobile videos. Brands can still buy 20-second and 6-second bumper ads. YouTube has reportedly made this change as part of their 'commitment to providing better ad experience'. AdWeek 73% Of Execs See Internet Of Things Impact On Business A recent study showed that 73% of business executives said the Internet of Things had at least some impact on their business, while 21% said it has a major impact. However, there are a number of obstacles in the way - high cost of investment, concerns about security and regulation among others. MediaPost Reports: Digital, especially mobile, driving trillions in offline retail spending Digital media contributed to a reported $1.26 trillion in local retail sales in 2016, according to a recent report from Forrester. This is a large section of the overall $4.5 trillion local retail sales last year. Forrester predicts that in 2021, mobile devices will influence $1.4 trillion in local retail sales. MarketingLand Google to sunset Google Site Search by end of 2017 Search Engine Land reports: "Google has confirmed with Search Engine Land that they are discontinuing support for the Google Site Search product. Google said they are directing those consumers to either the ad-powered product named free custom search engine or the new cloud search product." Search Engine Land Google fights online trolls with new tool The Washington Post reports: On Thursday, [Google] publicly released an artificial intelligence tool, called Perspective, that scans online content and rates how “toxic” it is based on ratings by thousands of people." That 'toxicity score' will help users determine whether or not they want to participate in the conversation. The Washington Post On Snapchat’s Ad Performance, in Comparison to Industry Benchmarks A recent report was published that showed around 69% of SnapChat users either always or often skip ads. That figure increases to 80% among their top audience - 18 to 24-year-olds. But those numbers are far less shocking when compared to other media giants like YouTube and Facebook. Social Media Today Google Reduces Star Rating Threshold: Why Businesses Should Take Notice Google has lowered the threshold of reviews it takes for your 'stars' to show up next to your company's business listings from five reviews to one. To combat the potential negative effects of one bad review, Search Engine Journal has a few tips, like following up with an email, and asking your customers for reviews. Search Engine Journal What were your top online marketing news stories this week? We'll be back next week with more online marketing news stories! Have something to share? Tweet it to @toprank or share in the comments. The post Online Marketing News: Mobile Email Stats, YouTube Kills 30-Second Ads and Execs on IoT appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

2/24/2017 - Marketing Trivia: How Much Random Marketing Knowledge Do You Have?
Think fast: Do you know what the Twitter logo is named after, or what animal species was featured in the first ever Instagram post? Too easy? Okay, smarty pants, how about this one: In 2010, Google released an update to its algorithm called ____ that makes sure its search results are up to date with current events? view more…
Source: HubSpot

2/23/2017 - The MECLABS Conversion Heuristic Applied: How a single-product ecommerce site can optimize its sales with a tested methodology
In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Sequence Heuristic to show how easy it is to think about conversion in a sales path using the tool. view more…
Source: MarketingExperiments Blog

2/23/2017 - The Stories Behind 5 Social Networks That Never Caught On
What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. view more…
Source: HubSpot

2/23/2017 - What Consumers Really Want From Your Video Content [Infographic]
Video content is no longer an option: It's a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. view more…
Source: HubSpot

2/23/2017 - The QuickStart Guide to Using Google Search Console to Increase SEO Visibility
There are many powerful SEO tools in today’s marketing world. Most SEO tools can be highly beneficial, but often come with a cost associated with it. However, there are some tools that smart marketers can leverage to assist with the variety of tasks needed on a given day. One tool that smart marketers can leverage [...] The post The QuickStart Guide to Using Google Search Console to Increase SEO Visibility appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

2/23/2017 - 5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right? Unfortunately, like most modern-day relationships, it’s never really that simple. view more…
Source: HubSpot

2/22/2017 - Three Crucial Truths for Engaging Your Audience on Mobile
My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like a phone to him:           Smartphones have already killed payphones and landlines. Now they’re poised to do the same to desktops and laptops. Google is already reporting more mobile searches than [...] The post Three Crucial Truths for Engaging Your Audience on Mobile appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

2/21/2017 - 5 Ways to Level Up Your Content Marketing Maturity
Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and [...] The post 5 Ways to Level Up Your Content Marketing Maturity appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

2/20/2017 - How to Get Started with Instagram Ads
Imagine trying to sell Instagram to a venture capitalist back in 2010. “You see, the biggest problem with Facebook and MySpace is that there are too many words. Our social network will be almost entirely pictures. I know, I know, but get this: People will be able to make their pictures look like crappy Polaroids [...] The post How to Get Started with Instagram Ads appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

2/17/2017 - Value Proposition: Free tool to help marketing teams discover their brand’s and products’ value prop
Identifying and clearly communicating an effective value proposition can lead to significant business success. But it is a complex topic. So when my colleague Steve Stone whipped out a simple Excel tool he created to help your team collaborate on discovering your company’s value proposition and include feedback from all internal, agency, vendor and partner stakeholders in an easy and systematic way, I wanted to share it with you all. view more…
Source: MarketingExperiments Blog

2/13/2017 - Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence
How do we know that our sites are performing at their maximum ability for our given objectives? Is it because we used A/B testing to get a set of iterative performance bumps? Or is it because we used a supposedly high performance template we saw someone else using? In this week’s Quick Win Clinic, Flint McGlaughlin talks about seeing through the best practices and into the customer’s thought sequence on a page submitted by Paul from Rosetta Stone. view more…
Source: MarketingExperiments Blog

2/9/2017 - Industrial Digital Marketing: How being clear can maximize catalog orders and distributor sales
Digital marketing for industrial products has a specific set of unique challenges. For one, most industrial businesses are way behind the curve in both technology and marketing strategy. And for another, industrial product manufacturers are generally selling on two fronts: Direct B2B sales and indirect B2C sales through distribution partners. In this Quick Win Clinic, Flint McGlaughlin talks about how clarity and credibility in digital messaging on industrial company AIRSEPT’s homepage could improve its metrics. view more…
Source: MarketingExperiments Blog

1/31/2017 - How Sermo increased the opt-in rate for a rented list by 197%
Are rented lists effective? What can I expect for a conversion rate on one? Are my emails even getting read when I rent a list? These are all good questions, and the answer is…it depends. The best we can do is look at what other companies have done and try to apply similar principles to our rented email list campaigns. Read on to see how physicians-only social network Serma increased the opt-in rate for a rented list. view more…
Source: MarketingExperiments Blog

1/19/2015 - Winning the Future
That’s the theme of the State of the Industry Report, 12th Edition we published this month. Our report emphasizes that winning the future will not be about company size, equipment configuration, ownership structure, or what we call ourselves. It will not be about getting better at what we’ve always done. And it will not be about some “wow” factor. Rather, we’ll win the future by committing to business practices such …Read More Tags:graphic communications, graphic communications industry, NAPL, National Association for Printing Leadership, Print, print association, printing, printing association, printing industry, printing industry business conditions, Printing Industry Business Indicators Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:0 (Zero), Be the first to leave a reply!You might be interested in this: Ace Lithographers Acquires Twill Inc. Who Buys Signage? Lessons Learned from Disney Expectations Game Commercial Printing: Sales Growing But Not Enough to Lift ProfitsCopyright © NAPL [Winning the Future], All Right Reserved. 2017. view more…
Source: NAPL » Andrew Paparozzi

12/15/2014 - The Progress Scorecard
It’s no secret that in our increasingly competitive, complex industry, we’re either getting better or we’re falling behind. We have to know where we are strong, why, and how to build on those strengths. And we have to know where we are weak, why, and how to aggressively correct those weaknesses. Creating a “progress scorecard” will help. Here’s how it works: • List essential functions such as client recruitment, retention, …Read More Tags:graphic communications, graphic communications industry, NAPL, National Association for Printing Leadership, Print, print association, printing, printing association, printing industry, printing industry business conditions, Printing Industry Business Indicators Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:0 (Zero), Be the first to leave a reply!You might be interested in this: The Investment Worthiness Index May NAPL NewsTalk™ Live Features Mike Philie on Sales Strategies for the ‘Recovery’ Leap of Faith Limited Number of Table Sponsorships Available for 2014 AMSP/NAPL/NAQP Soderstrom Recognition Dinner Sponsored Tables at 2014 Soderstrom Dinner Continue to Outpace Previous EventsCopyright © NAPL [The Progress Scorecard], All Right Reserved. 2017. view more…
Source: NAPL » Andrew Paparozzi

11/19/2014 - Four Questions Leaders Ask
For nearly 15 years my AMSP/NAPL/NAQP colleagues and I have been studying some of our industry’s most successful companies. We’ve learned that their success isn’t attributable to doing things other companies can’t do, but rather to doing things that other companies don’t believe are important, never get around to doing, or don’t do very well. Regularly asking these four questions is an example: • What are we doing to hear …Read More Tags:graphic communications, graphic communications industry, NAPL, National Association for Printing Leadership, Print, print association, printing, printing association, printing industry, printing industry business conditions, Printing Industry Business Indicators, printing industry leaders Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:0 (Zero), Be the first to leave a reply!You might be interested in this: 5 Owners, 4 Clients, 1 Building New Opportunities in New Places Transaction Concepts for Acquiring Print and Graphics Communications who have Multiple Partners (Part Three) Because of UE’s ownership by the large, multi-billion dollar UK wholesale broker Tullett Prebon and our extensive network of energy suppliers in the U.S. and around the globe, we can provide an easy path for: The Progress ScorecardCopyright © NAPL [Four Questions Leaders Ask], All Right Reserved. 2017. view more…
Source: NAPL » Andrew Paparozzi

10/20/2014 - VDP Leaders – Overcoming Obstacles
In our last blog, we talked about some of the common denominators we are hearing about in our interviews with digital leaders. These interviews are the result of follow-up phone calls after our study entitled, “Variable Data Printing: Realizing the Potential.” As we discussed in our last blog on the subject, it’s not that leaders don’t make the same mistakes, but instead leaders are quicker at finding their problems, identifying …Read More Tags:call to action, Howie Fenton, motivating salespeople VDP, NAPL, overcoming customer objections, variable data printing, VDP leaders Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:0 (Zero), Be the first to leave a reply!You might be interested in this: Profits Under Pressure: Part II Forewarned, Forearmed, Forefront Eggs in One Basket It's Official China and Print: ICopyright © NAPL [VDP Leaders - Overcoming Obstacles], All Right Reserved. 2017. view more…
Source: NAPL » Howie Fenton

10/7/2014 - What Do We Want to Be?
My AMSP/NAPL/NAQP colleagues and I devote a lot of time to studying our industry’s most successful companies. We’ve learned that some have diversified broadly, while others have stayed focused on printing—including lithographic printing; some provide commodities, while others provide highly customized services; and some serve a broad range of markets, while others specialize in a few. These companies prove that there is no single path to success in our industry—i.e., …Read More Tags:graphic communications, graphic communications industry, NAPL, National Association for Printing Leadership, Print, print association, printing, printing association, printing industry, printing industry business conditions, Printing Industry Business Indicators, printing industry leaders Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:0 (Zero), Be the first to leave a reply!You might be interested in this: Rising Costs and Value Great Opportunities Selling Systems: What's Your Story? How to Be More Productive During Air Travel Create ClarityCopyright © NAPL [What Do We Want to Be?], All Right Reserved. 2017. view more…
Source: NAPL » Andrew Paparozzi

10/2/2014 - Five Ways Variable Data Printing Leaders Think and Act Differently
As I write this, I am preparing for a presentation at Graph Expo entitled, “Variable Data Printing: Best Practices.” The new information we are gathering from interviewing our variable data printing (VDP) leaders will result in three blogs. This is the first of those three. Over the last year, we’ve published two white papers that are helping us gain a better understanding of digital printing leaders. Last fall we published …Read More Tags:common denominators of leaders, Howie Fenton, leaders performance, leaders vs. laggards, NAPL, variable data printing, VDP, VDP leaders Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:1 (One) on this itemYou might be interested in this: Growth Barriers - Part 2 Latest NAPL Printing Business Update: ‘Free Fall is Over—We’re Heading Toward Growth’ The Stores That Stole Thanksgiving Beware: EBITDA for Valuation is NOT the same as EBITDA for Financing Rising Interest in M&ACopyright © NAPL [Five Ways Variable Data Printing Leaders Think and Act Differently], All Right Reserved. 2017. view more…
Source: NAPL » Howie Fenton

9/22/2014 - Printed Paper versus Electronic Pixels – The Controversy Continues
A recent article reported that students at Brigham Young University preferred printed course materials to electronic course materials. When students were asked if they preferred printed or digital course materials, 65% said they preferred print. When asked if they learn better from print or digital course materials, 74% reported print. When asked if they read digital files or printed them, 72% said they printed some or all of the materials. …Read More Tags:annotating course materials, Howie Fenton, increased comprehension e-books, NAPL, printed books vs. e-books, reading comprehension paper books, students prefer print, studying on tablets more distracting Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:0 (Zero), Be the first to leave a reply!You might be interested in this: Is the Rework Benchmark Still Relevant? Structural Changes in Jobs New NAPL/NAQP Website Gives Visitors Expanded Content and Easy Navigation Blogs Vs. Social Media: Which Drives Purchases More Mount Royal Printing Merges with Fannon Fine PrintingCopyright © NAPL [Printed Paper versus Electronic Pixels – The Controversy Continues], All Right Reserved. 2017. view more…
Source: NAPL » Howie Fenton

9/17/2014 - The State of Our Industry: Improved But Far From Takeoff Speed
In a few weeks we will publish our annual State of the Industry Report. The report describes our industry’s performance as improved but still far from “takeoff speed,” or those consistently healthy gains that lift prices and margins. Among the key results: • Sales have now increased three consecutive quarters, by an average of 2.4% per quarter, our strongest Over for girls Benedryl lines soap single viagra free samples packs …Read More Tags:graphic communications, graphic communications industry, NAPL, National Association for Printing Leadership, Print, print association, printing, printing association, printing industry, printing industry business conditions, Printing Industry Business Indicators, State of the Industry Report, state of the printing industry Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:0 (Zero), Be the first to leave a reply!You might be interested in this: And the Multiple Is........ Are You There? Are You Here? 5 Rules of Measurement Success Being ‘The Boss’ Focus on Productivity: Part IICopyright © NAPL [The State of Our Industry: Improved But Far From Takeoff Speed], All Right Reserved. 2017. view more…
Source: NAPL » Andrew Paparozzi

9/4/2014 - LinkedIn: Effective Marketing Tool or Hiring Tool
I recently had a discussion with a colleague about the benefits of LinkedIn. I believe that LinkedIn is an effective marketing tool, while my colleague said that it was best used for job searches. Who is more correct? Let me start be stating that I acknowledge that LinkedIn is a good tool to use in a job search. You can connect with professionals you may not have met and companies …Read More Tags:bypassing the gatekeeper, electronic job searches, Howie Fenton, Key words: LinkedIn for recruiting, lead generation, NAPL, researching companies, where alumni work Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:0 (Zero), Be the first to leave a reply!You might be interested in this: Are you unsure and lurking in social media waters? Franchisor Acquisitions Sales and Technology Alignment Hard Work Required Commoditization: What Is It? And What Can We Do About It?Copyright © NAPL [LinkedIn: Effective Marketing Tool or Hiring Tool], All Right Reserved. 2017. view more…
Source: NAPL » Howie Fenton

8/18/2014 - Blazing New Life into Older MacPros – Part 2
In my last blog, I talked about adding a solid state drive to a MacPro to increase its life and speed up the machine. In this blog, we will talk about adding hard disk space and a USB 3 port. Because of the four available hard disk bays on the MacPro towers, adding more hard disk could not be easier. Unless you have already added disks you probably have empty …Read More Tags:hard disk, Howie Fenton, increased productivity Macintosh, MacPro upgrade, MacPros, NAPL, upgrading Macintosh computers, USB 3 Del.icio.us Facebook TweetThis Digg StumbleUpon Comments:0 (Zero), Be the first to leave a reply!You might be interested in this: M&A Value is in Customer RELATIONSHIPS, not Customer LIST Leap of Faith Elevate Your Game EFI and AMSP/NAPL/NAQP Join Events to Create the Industry’s Ultimate Thought Leadership Conference The Standard Group Acquires Whitmore PrintingCopyright © NAPL [Blazing New Life into Older MacPros – Part 2], All Right Reserved. 2017. view more…
Source: NAPL » Howie Fenton

International News

2/24/2017 - Fespa to become all-encompassing annual event
The organisation said its decision to replace the biennial Fespa Digital event with the annual running of the main Fespa event going forward has been made in consultation with exhibitors and visitors.... view more…
Source: PrintWeek

2/24/2017 - Pureprint plumps for five new machines from Renz
Pureprint’s HP Indigo digital facility in Uckfield, East Sussex, has taken delivery of two heavy-duty punching systems – a Renz P500 ES and an AP360 – as well as a Renz AB 500 HS high-speed automated wire-binder.... view more…
Source: PrintWeek

2/24/2017 - Versant to add Versatility to Worcestershire printer's offering
The four-staff outfit, based in Droitwich, Worcestershire, purchased the machine along with a Xerox Professional Finisher bookletmaker for around £26,000.  Both were installed last month ago.  Versatility... view more…
Source: PrintWeek

2/24/2017 - Hunkeler launches POPP 8 finishing line
Hunkeler used the event to demonstrate two new finishing lines featuring the new units, a high-perfomance roll-to-stack configuration and a mailing production finishing line. The high-performance finishing... view more…
Source: PrintWeek

2/24/2017 - Williams Lea Tag CEO departs
The business process outsourcing group said Ellerton had stepped down for personal reasons. He joined the business in 2014 after holding a number of senior roles within DHL. DHL Express chief executive... view more…
Source: PrintWeek

2/21/2017 - Out soon: 4th drupa Global trends Report 2017
General confidence amongst printers and suppliers for 2017 but mixed fortunes for markets and regions alike: Following the successful drupa in Spring 2016, this 4th annual Global Trends report gives the detailed evidence to support the thesis that globally Print is recovering well from the double challenge of the 2007/8 economic crisis and the strategic shift towards digital communications. view more…
Source: DRUPA

2/14/2017 - drupa 2020 Dates Brought Forward by 1 Week
World’s most important trade fair for printing technologies will be held from 16 to 26 June 2020: The dates of the world’s most important trade fair for printing technologies will be brought forward by one week: drupa is to take place now from Tuesday, 16 June, to Friday, 26 June 2020. view more…
Source: DRUPA

9/22/2016 - Ashfield Printing Ltd Launch New Website to Showcase Their Improved Product Range
Ashfield Printing are proud to announce the launch of their new mobile friendly website which features over 100 new and improved print products. view more…
Source: 1888 Press Release.com

8/25/2016 - BHS, Dinglong, WeiPong, Eterna, - Four Leading Packaging and Printing Companies Release New Products at SinoCorrugated 2017
Reed Exhibitions will host SinoCorrugated 2017 from April 11 to 14 in the Shanghai New International Expo Center, China. The exhibition area will increase to 11,000 sqm for a show expected to achieve better results than even the outstanding 2015 edition. view more…
Source: 1888 Press Release.com

6/9/2016 - drupa 2016 is a resounding success: excellent business deals concluded in an outstanding investment climate
Decisive impulses for the global print industry & top marks for drupa 2016 : The atmosphere at drupa 2016, the world’s biggest and most important trade fair for print and crossmedia solutions, can hardly be topped: the investment climate is extremely good and has far exceeded all expectations. view more…
Source: DRUPA

6/8/2016 - Young Linguist awarded drupa Prize 2016
Dr. Zsófia Gyarmathy contributes to a better understanding of English grammar: Dr. Zsófia Gyarmathy has received the drupa Prize 2016 for her doctoral thesis on a special grammar phenomenon in the English language so far not sufficiently researched by science. drupa recognised the 32-year old Hungarian for her doctoral thesis “Achievements, Durativity and Scales”. view more…
Source: DRUPA

6/6/2016 - drupa Sticks to Proven 4-Year Cycle
The No. 1 trade fair for print and cross-media solutions to be held in Düsseldorf again from 23 June to 3 July 2020 : The world’s biggest and most important trade fair for print and crossmedia solutions sticks to its proven four-year cycle and will be held again in Düsseldorf from Tuesday, 23 June, to Friday, 3 July 2020. With this decision Messe Düsseldorf is responding to the numerous demands voiced by exhibiting industry players. view more…
Source: DRUPA