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National Industry News

7/28/2017 - 10 Examples of Amazing Viral Marketing Videos
93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. Take a look at each of these videos. They are all very different and invoke different emotions in order to capture attention. These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral . view more…
Source: HubSpot

7/28/2017 - The Future of Social Media Is Here: These Are the Trends You Need to Know
It’s time we talked about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your reluctance to try video. Your fear of spending money on social ads. Your results. We’re concerned. view more…
Source: HubSpot

7/28/2017 - Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features
How Much Data is Generated Every Minute? [Infographic] This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the other most popular data generation websites and apps happening right now. Social Media Today How Email Is Accessed in 2017: Top Devices, Platforms, and Clients The report that was based on 27 billion emails opened between May 2016 and April 2017 highlights the devices on which email is accessed most frequently, the most popular email clients and the most popular email platforms that consumers are using. MarketingProfs Introducing New Features to the Instagram Platform API Brands are now able to access valuable insights in the Instagram API. You can keep track of organic content performance and have access to comment moderation by being able to hide or toggle on and off. To access these new features, you must have a business profile for Facebook. It is available for Facebook and Instagram Marketing Partners. Instagram Blog Facebook’s Video Helps Drive $9B in Ad Sales, Up 47% AdAge reports: “Facebook ad sales topped $9 billion last quarter, proof that its heavy investment in video is paying off, according to industry watchers… Its nearly $9.2 billion in ad revenue represented a 47% gain over the period a year earlier.” AdAge Easier Way to Block Comments With Links From Your Videos Video publishers can now block comments that contain links and hashtags with a new setting found in Creator Studio. Once enabled, this setting will hold comments containing links for review before being published. YouTube Help Forum Google Has Dropped Google Instant Search Google Instant showed search results as you type them, and Google has removed the feature from Search. Due to the recent changes in how searchers use mobile, Google decided to get rid of the feature. You will only see search suggestions that you can click on, but will no longer load any result pages without clicking on the suggesting, or hitting enter. Search Engine Land Amazon Launches Spark, A Shoppable Feed of Stories and Photos Aimed at Prime Members Inspired by Instagram’s use of shoppable photos, Amazon launched a new feature called Spark. The feature is available on the Amazon mobile app only for right now. Start by selecting at least 5 interests you want to follow, and with this information, Amazon Spark will create a customized feed of products and ideas of things to learn more about or shop for. TechCrunch Facebook is Now Letting Brands and Media Companies Create Their Own Groups Within Pages Brands and media companies are now able to create their own groups without having to rely on admins to set up the groups from personal accounts. This gives Pages administrators the ability to boost engagement with niche groups, and social media managers more privacy and separation from work. AdWeek What were your top digital marketing news stories this week? We'll be back next week with more top marketing news! Have something to share? Dying for more news? Follow @toprank on Twitter or sound off in the comments. The post Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

7/28/2017 - 6 Predictions for the Convergence of IoT and Digital Marketing
We're on the cusp of a tectonic shift in digital marketing. The boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. view more…
Source: HubSpot

7/27/2017 - 6 of the Best Professional Bio Examples We've Ever Seen
A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it. That's when we scramble. view more…
Source: HubSpot

7/27/2017 - Avoid the Summer Slump: 3 Tips from Growth Marketing Experts
What was the last great idea you had for growth? No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a mediocre one, especially during the summer. It can be tough to keep coming up with new ideas that lead to sustained growth over time. view more…
Source: HubSpot

7/27/2017 - 5 TopRank Marketing Team Insights for Finding B2B Content Marketing Inspiration
These days, there’s little doubt among B2B marketers that content is the foundation of digital marketing success. After all, studies show that nearly all B2B buyers do some form of online research before making a purchasing decision. As a result, we content creators are tasked with turning out informative, engaging and inspiring content that helps [...] The post 5 TopRank Marketing Team Insights for Finding B2B Content Marketing Inspiration appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

7/26/2017 - Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media
Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of [...] The post Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

7/25/2017 - Back to Basics: 5 Tips for Becoming a More Effective Community Manager
Your main goal as a community manager is to advocate your brand on social networks, find and engage potential customers in an online community and deepen the customer’s relationship with the brand. Sounds easy, right? Wrong. Community management is challenging. Customer expectations are becoming increasingly more demanding, and the customer now has more control over [...] The post Back to Basics: 5 Tips for Becoming a More Effective Community Manager appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

7/24/2017 - 11 Content Marketing Tips to Build Your B2B Business
As the father of an 8-year-old boy, most of my disposable income is tied up in little plastic bricks. In my house, you’ll find thousands of them in bins, several elaborate sets on display, and a distressing number of the (razor-sharp) things underfoot. I’m not complaining, really. I have as much fun building with them [...] The post 11 Content Marketing Tips to Build Your B2B Business appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

7/17/2017 - The Only Factor: The key to high-performing webpages
In this Quick Win episode, Flint McGlaughlin optimizes a webpage submitted by Issues Ink. The webpage does a good job of answering two of the three questions customers ask, but it fails to answer the most critical one. Watch the video to learn how to avoid this pitfall and get the highest response rate. view more…
Source: MarketingExperiments Blog

7/10/2017 - Conversion Rate Optimization: Getting the right “yes”
Customers are often jaded by broken promises from other marketers, and they are tired of endless ads that don't deliver. You have to overcome this negativity by building trust through a series of incremental steps that lead to a macro-yes. One way this can be done is by making sure your webpage does not create friction and anxiety in your customers. view more…
Source: MarketingExperiments Blog

7/6/2017 - A Webpage is a Conversation
The moment prospects decide to engage with your webpage, they begin to communicate with you — your webpage is a conversation. It is our job as marketers to get into the conversation and speak to those prospects the right way. view more…
Source: MarketingExperiments Blog

6/28/2017 - Talking at Your Customers vs. Talking to Your Customers
There is a stark difference between talking “at” your customer and talking “to” your customer. Talking “at” your customer will create a disconnect; it simply tells the customer what to do but doesn’t tell the customer how to do it. Talking “to” your customer will create a connection; the message will feel relational and it will begin a conversation. view more…
Source: MarketingExperiments Blog

6/19/2017 - The Danger of Using Grammatically Incomplete Headlines
Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline. view more…
Source: MarketingExperiments Blog

International News

7/28/2017 - Cimpress expects new strategy to pay off
There is also more change to come at the group, which is poised to sell its Albumprinter photo album business to an as-yet-unnamed buyer for $92m (£70.3m) in cash. Albumprinter is headquartered in Amsterdam... view more…
Source: PrintWeek

7/28/2017 - 'Internal factors' to blame for Essentra profits slide
The review, which began at the start of the year, has recommended the closure of its Newport IP5 folding cartons site, placing 150 jobs at risk. If the proposal is confirmed, production is likely to cease... view more…
Source: PrintWeek

7/28/2017 - Ortek closes doors
A spokesperson for the Walsall-based company, which changed its name from Ortek Graphics in March 2015, confirmed to PrintWeek that the business had ceased trading. The spokesperson said a liquidator had... view more…
Source: PrintWeek

7/28/2017 - Langley positive on interims
In the six months to 30 June 2017 the group’s five divisions posted combined revenues of €422.6m (£378m, H1 2016: €417.1m) with pre-tax profit down on the same period last year at €45.7m (2016: €48.9m).... view more…
Source: PrintWeek

7/28/2017 - Buckley scoops Young Stationers' prize
Buckley, 35, who joined cloud software solutions developer Prima 11 years ago and has risen up the ranks from customer account manager to managing director, was awarded the prize at a ceremony on Monday... view more…
Source: PrintWeek

7/20/2017 - Miyakoshi Europe will work together with Autajon Group aiming to excel in the Label market
Miyakoshi Europe has located their operations in Spain to expand to the rest of Europe. view more…
Source: 1888 Press Release.com

7/14/2017 - MPI Label Systems is honored with 2016 Spirit of Excellence Award from Hormel Foods
MPI Label Systems was presented a Spirit of Excellence Award from Hormel Foods at the MPI Baltimore, MD location. view more…
Source: 1888 Press Release.com

7/13/2017 - Messe Düsseldorf: Ground-Breaking Ceremony for New Southern Section
Building works for modern south entrance and new hall 1 start : Master plan for modernisation strengthens trade fair as economic factor for Düsseldorf and its international standing view more…
Source: DRUPA

6/25/2017 - PACK PRINT INTERNATIONAL 2017: All-encompassing packaging and printing event to showcase line-up tailored for the industry
Comprehensive profile of 300 companies from 20 countries covering the synergies between packaging and printing: Returning for its 6th edition, PACK PRINT INTERNATIONAL will present an impressive display of the best in machinery, technologies and solutions from the packaging and printing sectors. This year, on show are 300 leading exhibitors from 20 countries, including national and country groups from Germany, Taiwan, China, Thailand, Japan and for the first time, Singapore. view more…
Source: DRUPA

6/11/2017 - Boston Industrial Solutions, Inc. formulates a new silicone ink for printing on silicone rubber
Boston Industrial Solutions, Inc. has released the SE Silicone ink. The silicone ink is formulated for printing on any silicone rubber product. The SE silicone ink is ideal for printing on silicone drink-ware, silicone wristbands, silicone cook-ware, silicone swimming caps, silicone toys, silicone industrial tools, and more. view more…
Source: 1888 Press Release.com

5/30/2017 - drupa Prize 2017 awarded to Anne Sokoll
Scholar of German convinces with her Doctoral Thesis on the Writers’ Movement in the GDR : The drupa Prize 2017 goes to Anne Sokoll (36) from the Faculty of Philosophy of Heinrich Heine University in Düsseldorf. This German scholar was awarded the prize for her doctoral thesis on the “Die Zirkel schreibender Arbeiter in der DDR. Geschichte, Ästhetik und Kulturpraxis einer Bewegung”. view more…
Source: DRUPA

5/7/2017 - drupa 2020 invites exhibitors from all over the world
Kick-off for no. 1 printing technologies event / Highlight topics showcase the industry’s innovative force / New key visual “embrace the future”: The race is on for drupa 2020! With a clear strategic alignment, a new communication strategy and pioneering highlight topics, the international flagship fair for printing technologies welcomes exhibitors from all over the world to present their innovations from 16 until 26 June 2020 in Düsseldorf. view more…
Source: DRUPA

4/5/2017 - Messe Düsseldorf extends International Portfolio of Trade Fairs for the Printing and Packaging Industries
Partnership with IPAP Tehran – Iran’s Printing and Packaging Industry Exhibition Agreed : Messe Düsseldorf, the successful organiser of leading international trade fairs for the printing and packaging industries, extends its portfolio to include a promising event in the Middle East: IPAP Tehran powered by drupa will be held for the first time from 12 to 15 October 2017 at Iran’s most modern exhibition centre: Shahr-e-Aftab (Exhibiran International). view more…
Source: DRUPA

3/3/2017 - Topflight's Comprehensive NEW Website is Here
This new website encompasses a broad range of capabilities from printing and converting (die cutting), to shrink sleeves, RFID and brand security. view more…
Source: 1888 Press Release.com