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6/18/2018 - 26 Animated Logos to Inspire Your Own
There’s a reason we’re so invested in movies and watching something play out on a screen versus reading a book about the same topic. view more…
Source: HubSpot

6/18/2018 - Beyond the Hype Cycle: It’s Time to Redefine Influencer Marketing
Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects. The Hype Cycle goes like this: A new hotness emerges. It could be new technology, a new strategy or tactic, some new thing. There are wild predictions about how the thing will revolutionize the world. People scramble to get on board with the thing before they even understand it. The new thing doesn’t measure up to elevated expectations. People get disillusioned with the thing and decide it’s worthless. People actually learn how the thing works, get sophisticated in using it. The thing turns out to be pretty awesome and is used productively. Marketers are just as susceptible to the hype machine as anyone else is. More so, even. Think of content marketing: We went from “content is king” to “content shock” in just a few years, and we’re just now hitting the plateau of productivity. Now it’s influencer marketing’s turn to ride the downhill slope to the trough of disillusionment. It’s inevitable. We started with high expectations, a ton of hype, and a lot of investment before people really knew what worked. Now the backlash is hitting. The latest Sprout Social Index is particularly sobering. Only 46% of marketers are using influencer marketing. Only 19% said they had the budget for an influencer program. And on the consumer side, people say they’re more likely to take a friend’s recommendation on social media than take an influencer’s word for it. In other words: The party’s over. Now the real work begins. It’s time to redefine influencer marketing, get more sophisticated, and get productive. Here’s how to get out of the trough: #1 - Redefining Influence In the B2C world (and even in the B2B realm), influence and celebrity are often treated as synonyms. Whether it’s Rhianna or Matthew McConaughey or Pewdiepie, it’s people who have audiences in the millions. There’s some differentiation for relevancy — this YouTuber does makeup tutorials, that one is a gamer — but it’s mostly a numbers game. It’s paying people with huge followings to throw some attention at your brand. As Ursula Ringham, Head of Global Influencer Marketing for SAP*, told us in a recent interview on social and influencer marketing: "People often think that influencer marketing is all about celebrities hawking a product. It’s truly not about that—especially in the B2B realm. It’s about highlighting experts who have real experience on the business challenges a brand’s audience faces." To become more sophisticated, you need to rethink what it means to be influential. Sure, a mega-star with a huge following is great — if they are relevant to your specific target audience and if their participation doesn’t break the bank. However, you can get amazing results working with influencers like: Thought leaders in the industry with a small but prestigious network Experts with radical new ideas who are poised to become thought leaders Subject matter experts within your own company Prospective customers from influential brands you want to work with Employees who will advocate for your brand given direction and material That last one is crucial. Inspiring your internal influencers can give your content a massive boost in reach — LinkedIn* estimates that the average employee has a network 10x bigger than the brand’s social reach. Sprout says, in the key findings of their report: “Social marketers in 2018 see the value in employee advocacy as a cost-effective, scalable alternative to influencer marketing.” I would say “addition” rather than “alternative,” but it’s definitely an undervalued tactic. Our experience is that a combination of industry and internal influencers can yield the most effective results. SAP Success Factors incorporated industry influencers, internal subject matter experts, partners and clients on a program that exceeded the lead generation goal by 272% with a 66% conversion rate. The bottom line is, when evaluating influencers, look beyond their follower count. Their industry reputation, group affiliations, and level of engagement are all indicators influence, too. And don’t forget to include your customers, prospects, and employees in your potential influencer pool. [bctt tweet="When evaluating influencers, look beyond their follower count. Their industry reputation, group affiliations, & level of engagement are all indicators influence, too. - @NiteWrites #RedefiningInfluencerMarketing" username="toprank"] #2 - Redefining Compensation The rising cost of influencer marketing is another factor that has led to the trough of disillusionment. The majority of influencer marketing, especially in B2C, has been exclusively transactional. Big brands swept up top-tier influencers, the payments kept getting bigger for smaller results, and eventually the bubble had to burst. To reach the plateau of productivity, that compensation model must change. At TopRank Marketing, we focus on building relationships with influencers and invite them to co-create with us. While there are instances in which financial compensation is part of the partnership, most often the compensation is the same both for our client and the influencer: A cool, valuable asset to share Cross-promotion to each other’s audiences Boost to thought leadership Access to a community of thought leaders The relationship model is far more sustainable than a transactional-only approach. Again, if there is an influencer who prefers a transaction, and is of high value to the client, we’re not opposed to financial compensation. But these cases should be the exception, not the norm. #3 - Redefining Measurement Proving ROI is a crucial part of making your influencer marketing more sophisticated. Without the ability to show what your influencers have accomplished for the brand, it’s hard to sell management on continued investment. It all starts with measurable goals and KPIs that hold your influencer marketing to the same standards as every other tactic you use. Tracking performance against those goals is the next step. We all have access to the tools and tech for this kind of measurement. We just need to use them more effectively to show how influencers are effective throughout the entire buyer’s journey. Right now, marketers tend to focus on the top of funnel metrics, because they’re easy to measure: Social reach, influencer participation, engagements, likes, comments. You need to get more granular than just those raw engagement numbers. You need to get from engagement to action. When you’re ready to amplify, give each influencer a custom URL to share. Then you can measure which influencers are actually inspiring people to leave social media and check out the asset you’ve created. From there, you can measure how those clicks convert to a lead capture, and track the lead through your pipeline. [bctt tweet="We all have access to the tools & tech for better measurement of #influencermarketing #ROI. We just need to use them more effectively. - @NiteWrites #RedefiningInfluencerMarketing" username="toprank"] Redefining Influencer Marketing It’s time for influencer marketing to graduate from the Hype Cycle and become a trusted part of your integrated marketing strategy. To get to the plateau of productivity, we must discard what doesn’t work, keep what does, and refine our approach for continued improvement. It starts with reconsidering just what influence means and who has it. Once you find your true influencers, it’s about developing relationships and building communities, rather than ever-more-expensive transactions. Finally, it requires making your measurement as sophisticated as it is for the rest of your marketing tactics. We have found that influencer marketing beyond the Hype Cycle is an indispensable part of our marketing mix. The proof is in the pie: Read how our Easy-As-Pie Guide to Content Planning drove a 500% increase in leads for client DivvyHQ. *Disclosure: SAP and LinkedIn are TopRank Marketing clients. The post Beyond the Hype Cycle: It’s Time to Redefine Influencer Marketing appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

6/17/2018 - How to Download and Save YouTube Videos
You expect technology to be accessible everywhere -- even offline, in some cases. That includes YouTube videos. Whether you're outside on a run, traveling somewhere by train, or in a cafe with limited wi-fi service, you don't want to stop what you're doing if you run into connection problems, especially if you're in the middle of watching a video on YouTube. view more…
Source: HubSpot

6/15/2018 - The Best Coworking Office Spaces in Australia
It’s fair to say that Australia is one of the best places in the world to start a business, boasting a thriving tech industry and an entrepreneurial edge. But starting your own business comes with a ton of expenses -- and one of the biggest is finding office space to work your magic in. view more…
Source: HubSpot

6/15/2018 - Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads
As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts Facebook Experiments with A/B Testing for Page Posts Facebook has been trying out A/B testing of Facebook Page posts, a feature that if rolled out in earnest could eventually have significant implications for digital marketers. Social Media Today CMOs Say Digital Marketing Is Most Effective: Nielsen Study Accurately measuring digital marketing advertising spending’s return on investment remains a challenge, while the overall effectiveness of digital ad spend has grown, according to a fascinating new Nielsen study of chief marketing officers. Broadcasting & Cable Snapchat Rolls Out Option to 'Unsend' Messages, New eCommerce Tools Snapchat has added several e-commerce tools including an in-app ticket purchase solution, branded augmented-reality games, and has given its users the option to unsend messages. Social Media Today People Are Changing the Way They Use Social Media Trust of various social media platforms and how Internet users’ self-censorship has changed since 2013 are among the observations presented in the results of a broad new study conducted by The Atlantic. The Atlantic Facebook launches tool to let users rate advertisers’ customer service Facebook has added a feedback tool that lets users rate and review advertisers’ customer service, feedback the company says will help it find and even ban sellers with poor ratings. Marketing Land Google's about-face on GDPR consent tool is monster win for ad-tech companies Google reversed its General Data Protection Regulation course recently, allowing publishers to work with an unlimited number of vendors, presenting new opportunities for advertising technology firms. AdAge LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards LinkedIn (client) has rolled out a variety of new ad types and more performance metrics for marketers, with its Sponsored Content carousel ads that allow up to 10 custom images. Marketing Land Report: Facebook is Primary Referrer For Lifestyle Content, Google Search Dominates Rest What people care about and where they look for relevant answers online are among the marketing-related insights revealed in a recent report from Web analytics firm Parse.ly. Facebook was many users’ go-to source for answers for lifestyle content, while Google was the top source for all other content types. MediaPost Survey: 87% of mobile marketers see success with location targeting Location targeting is widely-used and has performed well in the mobile marketing realm, helping increase conversion rates and how well marketers understand their audiences, according to new report data. Marketing Land ON THE LIGHTER SIDE: A lighthearted look at marketing short-termism, by Marketoonist Tom Fishburne — Marketoonist ‘The weird one wins’: MailChimp’s CMO on the company’s off-the-wall advertising — The Drum TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden — Why Content Marketing is Good for B2B Companies — Atomic Reach Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph Lee Odden — Better than Bonuses: 4 Motivators that Matter More than Money — Workfront Anne Leuman — What’s Trending: Marketing GOOOOOAAAALS! — LinkedIn (client) Thanks for visiting, and please join us next week for a new selection of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel. The post Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

6/15/2018 - How to Change Your YouTube Name
Perhaps the personal YouTube name you made when you were 14 isn’t cutting it anymore (I’m looking at you, SoccerLuvr4444). Or maybe you’re striving to create a new brand identity, and you’d like a new YouTube name to reflect that. view more…
Source: HubSpot

6/14/2018 - How to Remove the Background of a Photo in Photoshop or PowerPoint
You know what one of my biggest design pet peeves is? When I'm designing something, but there's an unwanted background on the image I'm editing. In this article, you'll learn how to remove a photo background altogether, or make it transparent so the image assumes the look of any other background you put behind it. view more…
Source: HubSpot

6/14/2018 - CMWorld Interview: Peter Krmpotic on Optimizing the Content Supply Chain
Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an essential combo for winning the content marketing game. Need proof? According to a study from Marketo, 79% of consumers say they are only likely to engage with an offer if it has been personalized. And Salesforce estimates that by 2020 51% of consumers will expect that companies will anticipate their needs and make suggestions, before contact. But how can enterprise brands scale personalization efforts in a way that is efficient and effective? Peter Krmpotic, Group Product Manager at Adobe, has focused heavily throughout his career on scaling personalization. He alo references the content supply chain (which is a framework for viewing content production, management and scalability) as a granular way to break down different structural elements and make them more manageable. Applying personalization to an entire content marketing operation, especially at the enterprise level, might feel overwhelming. But applying it individually to different aspects of the process, piece by piece? This feels more feasible. Peter will be joining other high-scoring content marketing experts at 2018’s Content Marketing World in Cleveland, OH this September. In anticipation of this awesome event, we sat down with Peter for the first interview in our series leading up to the event and asked him more about his role at Adobe, the importance of content personalization and the impact of technology on personalization.   What does your role as Group Product Manager at Adobe entail? What are your main areas of focus and key priorities? At Adobe, I focus on content marketing, digital asset management, and personalization at scale. Throughout my career, I’ve developed a passion for customers, their use cases and building scalable software for them. Specifically, my interests include next-generation technologies, evolving organizational structures, and industry best practices. You’re a big believer in the importance of personalization. Where do you see the biggest opportunities for content marketers to improve in this regard? First and foremost, personalization is a group effort which cuts across all functions of the content supply chain: strategy, planning, creation, assembly, and delivery. Establishing and aligning these functions with each other is the first block in a strong foundation. What we are doing here is leveraging the centuries-old concept of "divide and conquer," where we break personalization down into manageable stages. Once everything is in place, the biggest opportunity lies in providing relevant data that is actionable at each of the content supply chain functions. While we all talk a lot about data-informed and data-driven content marketing, I still see addressing this data gap as the biggest opportunity by far. Which prevalent pitfalls are preventing content from connecting with its audience, from your view? We have the people, the data, and the tools to create engaging content at scale, yet we often jumpstart the process of creating content without the required thoughtfulness on the initial critical steps. It is essential to be clear which audiences we are targeting and subsequently to define clear goals for the message we are creating. To this day, most brands need to improve at this stage, otherwise the best content marketer in the world cannot create an effective piece of engaging content. Developing scalable ways to create and personalize content has been a key area of emphasis in your career. How can marketers think differently about scaling for efficiency and impact? Similar to what I said earlier of “divide and conquer,” break the problem into manageable pieces and thus build a content supply chain. Then, optimize each piece of the supply chain as opposed to trying to improve the whole thing all at once. Where do you see the biggest influences of technologies like machine learning and automation in the world of content? Currently, many mundane tasks, such as gathering and analyzing data or making sure content is optimized for each channel, take up a lot of time and effort in content marketing, preventing us from doing what matters most. Things that take weeks and months will gradually be performed in the background. By eliminating these mundane tasks, the human capacity for creativity and intuition will be magnified and reach new levels that were unimaginable before. Which aspects of marketing SaaS products and services could and should be instilled for pros in other verticals? Marketing software has received the kind of attention and focus that very few verticals have ever received, and as a result, we now benefit from a variety of software options that is unparalleled. This has led to a lot of AI being developed for marketing first that will be deployed in other verticals later. A result of this fierce competition is that marketing software tends to be the more flexible and user friendly than others, adapting to a multitude of use cases, which has set new standards across all verticals. Lastly, even though software in general does not integrate well with each other, given its variety and busy ecosystem, marketing software has trail-blazed integration best practices, which other verticals will benefit from. Looking back, is there a particular moment or juncture in your career that you view as transformative? What takeaways could other marketers learn and apply? Joining Adobe was truly transformative, because it allowed me to engage with customers across the entire breadth and depth of digital marketing, as well as with colleagues across different products and solutions who are truly world-class at what they do. My recommended takeaway is to look beyond your current scope of work — which is not necessarily easy — and to figure out ways to connect with people who can help you understand adjacent functions and disciplines. Seeing the entire picture will help you with solving your current challenges in ways that you could not have imagined before. Which speaker presentations are you looking forward to most at Content Marketing World 2018? I’m looking forward to quite a few sessions, but here are 5 sessions I am particularly excited about: Joe Pulizzi’s keynote on Tuesday. I am sure I am not the only one interested to hear his take on the industry and where it is headed. Then Gartner’s Heather Pemberton Levy and her workshop on their branded content platform, Smarter With Gartner, which I am a big fan of. Michael Brenner’s workshop on how to create a documented content marketing strategy, which I know a lot of brands struggle with. And then two sessions that talk about leveraging data during content creation: Morgan Molnar and Brad Sanzenbacher on Wednesday, and Katie Pennell on Thursday. Ready Player One Big thanks to Peter for his enlightening insights. His final takeaway — “Seeing the entire picture will help you with solving your current challenges in ways that you could not have imagined before” — is at the heart of Content Marketing World, which will bring together a diverse set of voices and perspectives to broaden your view of this exciting yet challenging frontier. Tap into some of the unique expertise offered by CMWorld speakers by checking out the Ultimate Guide to Conquering Content Marketing below: The post CMWorld Interview: Peter Krmpotic on Optimizing the Content Supply Chain appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

6/13/2018 - Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos
Over the years, content marketing has made incredible strides. What used to be considered more 8-Bit tactics such as print and articles, have evolved into more immersive tactics like interactive and video which truly brings audiences into the “game”. And while the days of 2D 8-bit side scroller content may be gone, that doesn’t mean [...] The post Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

6/11/2018 - The Question on Many Marketers’ Minds: Should My Brand Start a Facebook Group?
Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly released Sprout Social Index 2018 reaffirms this, with 97% of social marketers saying they use the platform. However, while almost everyone is incorporating Facebook into their strategies, not so many express confidence that it’s making the desired impact. Last month’s 2018 Social Media Marketing Industry Report showed only 49% reporting a belief that their Facebook marketing is effective. With algorithmic changes deprioritizing publisher content on Facebook feeds, and thus suppressing organic reach for brands, marketers are feeling the crunch. As I wrote here recently, “Facebook’s gargantuan active user base is impossible to ignore. We just need to get creative in finding ways to connect with people there.” One creative solution that marketers are increasingly turning to is Facebook groups. Are they worth your time and effort? Let’s explore. Why are Facebook Groups Gaining Steam? Much like influencer marketing, Facebook groups present an opportunity to regain diminished reach by embracing the platform’s heightened focus on user-generated content. According to the Sprout Social Index, social marketers point to increasing community engagement as their No. 2 biggest goal, right behind boosting brand awareness. Facebook groups are very much in line with this objective. They are mini-communities, where members are empowered to speak up and (in many cases) can engage directly with company reps, in addition to one another. Although groups have long been available as a feature on Facebook, the brand-driven “Facebook Groups for Pages” were just rolled out last year. You can find a helpful primer on setting one up here, via Social Media Examiner. What differentiates a Facebook page from a Facebook group, you might ask? AdWeek frames it as such: “Pages (are) for pushing key marketing messages and product information, as well as an outlet for customer support. Groups is a dedicated space for more in-depth, meaningful conversations and relationships between a brand and its fans.” Another attractive element of Facebook groups is the added analytical depth through Group Insights, which provides information about trends and usage patterns in your membership. With growing emphases on engagement, authenticity, and community-building, it’s easy to see the appeal of Facebook groups as a marketing asset. And some are tapping into it very well. One notable example is Peloton, the cycling fitness company whose closed members group boasts an extremely active ecosystem of more than 92,000 members. But not everyone is finding traction on this front. [bctt tweet="With growing emphases on engagement, authenticity, & community-building, it’s easy to see the appeal of #FacebookGroups as a #marketing asset. And some are tapping into it very well. But not everyone is finding traction. - @NickNelsonMN" username="toprank"] What’s Holding Back Brands on Facebook Groups? Although the potential benefits are clear, the path to achieving them is a bit murky. For every success case like Peloton (which had the advantage of a three-year head start thanks to a preexisting member-driven community), there seem to be several examples of companies spinning their wheels in frustration. While Peloton has hit its stride with groups, another popular fitness brand is searching for a second wind. As Digiday explained in May regarding Fitbit’s exploration of the tactic: "The company created 12 different groups geared toward major cities like San Francisco, Los Angeles and New York. Each group has around 200 members, but that’s a far cry from the 2.4 million followers of Fitbit’s Facebook page. Fitbit’s group for fitness-focused San Francisco had only 11 posts in the past 30 days." The problem is that around 200 million groups exist on Facebook, making it difficult to gain visibility, especially for new creations. To assist with this, CEO Mark Zuckerberg announced earlier this year the integration of a Groups tab intended to “make groups a more central part of the Facebook experience.” “In addition to the new tab,” TechCrunch notes, “the company is launching a new Groups plugin that admins and developers can add to their websites and emails that solicits people to join their Facebook group.” Some marketers have understandably been reluctant to dive into this functionality over concerns that Facebook will change gears and renew its focus six months from now, but I believe it’s safe to say — based on the social network’s clear commitment to elevating active participation and “meaningful communities” — that groups are going to be a mainstay feature going forward. Should My Company Start a Facebook Group? In assessing whether a Facebook group is worth launching for your B2B or B2C business, we recommend asking yourself these questions: #1 - Are community conversations relating to my product or service useful? If community is core to your offering, then Facebook groups are most likely going to be a fit. But you don’t want to force it. The most resonant groups bring users together over a shared passion where they can transfer knowledge, stories, and ideas. For instance, the highly popular Instant Pot Facebook group has become a destination for owners of the electric cooker to troubleshoot and post their own recipes. “You’re only going to get those super-users and superfans,” says Meg McDougall, Social Media Strategist at TopRank Marketing. “If you have that audience, it’s a great opportunity. But you’re not going to build it out of nowhere.” [bctt tweet="When it comes to #Facebook groups, you're only going to get super-users & superfans. If you have that audience, it's a great opportunity. But you're not going to build it out of nowhere. - @megnificent #SocialMediaMarketing" username="toprank"] #2 - Do we have the bandwidth to run a group and grow it? Don’t underestimate the commitment that running an active Facebook group can require. In order to get going, and especially to sustain, groups need attention and administration. You may want to have a content producer or community manager specifically designated for this task. Also, be ready to have employees promote your group in various ways, such as mentioning it in content and including it in email signatures. #3 - Is it truly going to be a value-oriented interaction hub, or simply another vehicle for brand promotion? “If your brand starts a Facebook group, think of yourself as a facilitator rather than a marketer or blogger,” suggests Emily Gaudette in her post at Contently. “You’ll lose the group if you only promote your own work.” This is pretty much a cardinal rule of content marketing in general, but especially important in these kinds of community-fueled endeavors. Oftentimes, the brand play should be very subtle, and customers will hopefully start associating your product or service with the topic because it’s where they go to talk about it and find good info. The Bottom Line on Facebook Groups for Marketers Without question, Facebook groups are more worthy of our attention than they were a year ago at this time. Dwindling organic reach for company pages on the platform, along with a strong commitment from corporate leadership to grow the feature, make this an intriguing frontier. But as things stand, these spaces are really more about fostering and evolving engagement within your customer base as opposed to rapidly growing that base. And given the time and effort required to get it right, some brands might not find the payoff worthwhile. In other words, don’t give in to groupthink. “Look at what your end goal is for social,” McDougall urges. “If it’s reaching a ton of people, expanding your audience, and getting impressions, groups probably aren’t the best route. If it’s targeted interactions and deeper engagement, they can be really helpful.” For more guidance on social media marketing that meets your objectives in a fast-changing environment, check out some of our recent write-ups on the subject: From Messenger Bots to the Growth of ‘Gram, Social Media Examiner’s Annual Report Reveals Trends to Watch Social Media Marketing Benchmarks: What Works & Where to Focus How to Survive the Social Media Midlife Crisis What Are Hashtags Really For? #Confused #Blessed #NoFilter 7 Examples of Brands Mastering Twitter for Social Customer Care The post The Question on Many Marketers’ Minds: Should My Brand Start a Facebook Group? appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

6/1/2018 - Conversion Marketing and Landing Page Optimization: Don’t overlook the center of your marketing investment
Don't lump landing page optimization into conversion marketing. Read on for an explanation of why LPs are essential to modern marketing, and a specific example of what happens when you overlook LPO. The post Conversion Marketing and Landing Page Optimization: Don’t overlook the center of your marketing investment appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

4/27/2018 - Marketing Leadership: Aligning the entire team around the unifying vision is an integral part of project management
World-shaking ideas only get you so far. You actually need to get stuff done to actually make that impact. Read on for ideas on managing your testing, website redesign, product launch, rebranding, replatforming or other projects. The post Marketing Leadership: Aligning the entire team around the unifying vision is an integral part of project management appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

4/20/2018 - Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call center
Marketers have several assumptions. Long form pages don’t work. Call center employees should be measured by average time of call. Try to sell any customer that comes your way. We recently interviewed Denis Mrkva, General Manager, HealthSpire, a startup within Aetna. He shared with us how he is challenging assumptions like these, and generating a big increase in leads in the process. The post Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call center appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

4/19/2018 - Adding Content Before Subscription Checkout Increases Product Revenue 38%
Adding content to a process that leads to revenue for a company seems like a bad idea — particularly when that process is already five steps long. But that wasn't the case for iReach. The post Adding Content Before Subscription Checkout Increases Product Revenue 38% appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

4/4/2018 - Mental Cost: Your customers pay more than just money
If you don’t understand them well, mental costs can be detrimental to conversion because they add to the cost of the decision beyond just the price of a product. The post Mental Cost: Your customers pay more than just money appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

International News

6/18/2018 - Half-million enhancement for Frip's foilers
At its 2,323sqm main base in Hinckley, the finishing specialist took on the Brausse as an update for the 17-year-old Bobst machine, due to its ability to take an increased sheet length of 1,060mm over... view more…
Source: PrintWeek

6/18/2018 - Revenue and profit up again at DS Smith
In the results for the 12 months to 30 April 2018, announced today, the London-headquartered business said its adjusted pre-tax profit was up by 21% from £391m in 2017 to £473m, representing a 17% increase... view more…
Source: PrintWeek

6/18/2018 - Feldmuehle Uetersen sale confirmed
Following reports last month that the business, which filed for insolvency in January, had been acquired by a holding company, the buyer’s identity has now been unveiled as a subsidiary of Berlin-based... view more…
Source: PrintWeek

6/18/2018 - Fujifilm seeks legal backing to enforce Xerox deal
According to a report in the New York Post on Friday (15 June), the move flies in the face of a supposedly successful attempt to halt the $6.1bn (£4.5bn) merger by activist investors Carl Icahn and Darwin... view more…
Source: PrintWeek

6/18/2018 - Oppboga Bruk eyes UK growth as new hires free up MD
Both starting at the business on 1 June, Fredrik Johansson will be based in Sweden and will focus on the Nordic markets while Mark Khoukh will be based in Switzerland and will focus on the DACH region (Germany,... view more…
Source: PrintWeek

6/12/2018 - drupa Prize 2018 awarded to Dr. Lisa Handel
For her doctoral thesis on “Maschinengeschichten und Prozesswelten. Interferenzmuster des Ontomedialen zwischen Technowissenschaften und Prozessphilosophien” (Machine Stories and Process Worlds. OntoMedia Interference Patterns between Techno Sciences and Process Philosophies) Dr. Lisa Handel (33) was awarded the drupa Prize 2018. view more…
Source: DRUPA

5/21/2018 - PrintekMobile Launches NEW 4” Mobile Thermal Printer
Fast, Compact, and Lightweight 4” Mobile Printing which is ideal for field sales documents, tickets, labels and tags. view more…
Source: 1888 Press Release.com

5/10/2018 - drupa Global Trends Inkjet Spotlight 2018 – global survey confirms major impact in all markets and regions
The 5th Global Trends Report, published at the end of April, is well established as a unique annual survey of the state of print. However by definition it cannot analyse all issues in the depth the drupa team would like. Hence the Spotlight report will take one important topic each year. This year it is the impact of inkjet printing. view more…
Source: DRUPA

4/11/2018 - 5th drupa Global Trends Report reflects positive mood in the printing industry
Printers and suppliers from the majority of market sectors reported growing confidence in their companies’ economic performance. The opportunity was taken this year to track patterns of performance over the years. Packaging remains the most buoyant market and there has been a steady improvement in confidence over the five years amongst Commercial printers. view more…
Source: DRUPA

3/6/2018 - Exhibitor Applications for IPAP Printing & Packaging Expo accepted as of now
Companies interested in developing one of the most promising markets in the Near East or in further expanding their position there can apply for participation in ‘IPAP Printing & Packaging Expo – powered by drupa’ with immediate effect. view more…
Source: DRUPA

2/27/2018 - printpack alger 2018 – powered by drupa - growing dynamically. From 11 to 13 March 2018 in Algiers
The Algerian, Maghreb and West African markets for paper processing, printing technologies, finishing and packaging printing are on the upswing. view more…
Source: DRUPA