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National Industry News

9/21/2017 - Google Acquired a Team From HTC and It Surprised No One
Late last night -- at least, here on the East Coast -- a formal announcement was made that, if you're as obsessed with the business of mobile as we are, didn't exactly come as a surprise. The word: Google had acquired a team from mobile electronics company HTC in a $1.1 billion deal. view more…
Source: HubSpot

9/21/2017 - Which Blogging Tips Get Results? [New Survey Data]
When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results? view more…
Source: HubSpot

9/21/2017 - LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know
Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Simply put, [...] The post LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

9/21/2017 - Should You Even Bother With Bots? An Expert Weighs In [Video]
view more…
Source: HubSpot

9/20/2017 - Thanks Live Chat, Messaging Will Take It From Here
Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. view more…
Source: HubSpot

9/20/2017 - How to Ask for a Promotion (and Have Other Tough Conversations With Your Boss)
Last year, my colleagues launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck. You know -- when you're just not sure what the next step is on your career path. view more…
Source: HubSpot

9/20/2017 - Top Insights, Takeaways & Favorite Moments from #SocialBrand17
For the past six years Nick Westergaard has brought speakers from around the United States to the good people of Iowa for his annual Social Brand Forum. This event has drawn speakers like Lee Odden, Ann Handley, Joe Pulizzi, Jay Baer, Tim Washer, Scott Monty, Mitch Joel, Chris Brogan and many more! This year, I [...] The post Top Insights, Takeaways & Favorite Moments from #SocialBrand17 appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

9/19/2017 - 6 Questions to Ask Yourself When Setting Social Media Marketing Goals
In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of [...] The post 6 Questions to Ask Yourself When Setting Social Media Marketing Goals appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

9/18/2017 - The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite
You might not know this but today, Sept. 18, is a national holiday to remember: National Cheeseburger Day. We know, we know, everyday now has an arbitrary national holiday that has little to offer outside of free food or funny tweets. But that doesn’t mean they aren’t worth celebrating. For our own National Cheeseburger Day [...] The post The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

9/15/2017 - Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords
Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal The print catalog era is over -- but Facebook wants to revive it on your iPhone Do you miss the good old days of ordering from a catalog? Not many do. However, the lifestyle inspiration we all get from magazines is something that we haven't been able to replicate as well with our digital ads. Facebook is trying to close that gap with their new 'Lifestyle Templates'. Business Insider Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search According to AdWeek, "After testing search-based ads with agencies and brands, Kenshoo (a company that helps marketers manage search spend across platforms) is making Amazon ads readily available to all marketers through an API integration today." AdWeek Instagram Expands Access to Branded Content Tools After months of testing, Instagram has granted access to advertisers to its Branded Content tools. These will allow advertisers simplify the process for working with creators (and vice versa). Social Media Today Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update The news of Apple's Intelligent Tracking Prevention in Safari has upset the advertising industry - but as usual, we have Google to the rescue. According to Search Engine Land, "Google has developed a new Google Analytics cookie that will be used to capture campaign and conversion data from Safari in a way that conforms with ITP." Search Engine Land Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout Amazon's patent on '1-Click' checkout has expired - this means that eCommerce platforms can now duplicate this functionality on their own sites. This is expected to reduce cart abandonment for shopping sites and make a more convenient user experience. Marketing Land 73% Of Broadband Consumers Want To Tightly Control Their Personal Data According to MediaPost: "A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates." MediaPost What were your top digital marketing news stories this week? We'll come back next week with more top digital marketing news. Have something to share? Email the newsroom or Tweet to @toprank. The post Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

9/7/2017 - The Hypothesis and the Modern-Day Marketer
How can you be so certain you’re creating the most effective marketing offers and messages? Simply put, no one can. However, instead of seeking an answer to your marketing challenges, what if you focused on the right question instead? And used your A/B testing, data and analytics to answer that question to better serve customers and ultimately increase conversion. This MarketingExperiments blog post shows you how. The post The Hypothesis and the Modern-Day Marketer appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

9/5/2017 - The Danger of Marketing Background Noise: How to communicate your offer with maximum clarity
In today’s Quick Win Clinic, Flint McGlaughlin optimizes a landing page from FreedomCare. The agency really has an amazing offer that is unique and appealing – the ability to help sick patients and their families get the personalized care they need. The only problem is, the offer is not clear to first-time visitors. It lacks Clarity. The post The Danger of Marketing Background Noise: How to communicate your offer with maximum clarity appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

8/28/2017 - Sustaining Momentum: Pitfalls to avoid when driving customers up the sales funnel
We all know that the goal of a headline is to capture attention and convert it to interest. Altruisto's homepage effectively accomplishes this with its opening headline. However, the customer's momentum, while traveling up the sales funnel, quickly slows down after giving the first few micro-yes(s), because a very large "yes" is being asked of them too soon — to install something on their computer. The post Sustaining Momentum: Pitfalls to avoid when driving customers up the sales funnel appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

8/21/2017 - Leveraging Compelling Stories: How to draw out your value proposition from your company’s story
Watch this Quick Win Clinic to get tips on how to leverage your company’s story to help you connect with your audience and boost conversion rates. The post Leveraging Compelling Stories: How to draw out your value proposition from your company’s story appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

8/17/2017 - 6 Good (and 2 Bad) B2B and B2C Value Proposition Examples
An email subscriber recently wrote in and asked for specific examples of five great value propositions. So, we have six specific examples to share … plus two examples showing what to avoid. The post 6 Good (and 2 Bad) B2B and B2C Value Proposition Examples appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

International News

9/21/2017 - Taylor Bloxham upgrades folding with MBO investment
The Leicester-based company took delivery of the new folder last week and training is currently underway. The machine was supplied by Friedheim International and has replaced an existing Heidelberg Stahlfolder... view more…
Source: PrintWeek

9/21/2017 - SME confidence struggles in face of challenges
According to research from the Federation of Small Businesses (FSB) conducted for its Q3 Small Business Index, 13% of respondents are looking for ways to exit their business, this being the highest percentage... view more…
Source: PrintWeek

9/21/2017 - KBA looks forward to specialist future
The Würzburg-headquartered firm is the world’s oldest press manufacturer. Although Friedrich Koenig and Andreas Bauer came up with a steam driven press to print The Times in London in 1814, the year 1817... view more…
Source: PrintWeek

9/20/2017 - Henry Ling upgrades litho
The Dorchester, Dorset-based outfit will take delivery of a two-colour Speedmaster SX 102 perfector next week, replacing a 15-year-old SM 102, and in early October will retrofit LE-UV to a five-colour... view more…
Source: PrintWeek

9/20/2017 - Real Digital takes next step in its evolution
The two B2 Indigos were commissioned in July and replaced five Xerox iGen4s at its Croydon site. Managing director David Laybourne said that he and production director Barry Stephens first began looking... view more…
Source: PrintWeek

9/19/2017 - PACK PRINT INTERNATIONAL opens with a focus on market opportunities led by ‘Thailand 4.0’
The sixth edition of PACK PRINT INTERNATIONAL was officially opened by Dr Somchai Harnhirun, Ph.D. Permanent Secretary, Ministry of Industry, with the theme of “Packaging and Printing for the Future” to bring forward latest technological innovations in line with ‘Thailand 4.0’ development plan. view more…
Source: DRUPA

9/5/2017 - Monotech expands portfolio; boosts installation base
Chennai-based digital equipment specialist Monotech Systems announced their plan to expand their own manufactured portfolio with the launch of an inkjet label press in October. view more…
Source: 1888 Press Release.com

9/5/2017 - All in Print China 2018 on Course for Growth
Intelligent Printing in Focus : 24 to 28 October 2018 sees the holding of the seventh edition of the China International Exhibition for All Printing Technology and Equipment (All in Print China) at the New International Expo Center in Shanghai. With nine halls and some 110,000 square metres of exhibition space All in Print is once again on course for growth. view more…
Source: DRUPA

8/7/2017 - Monotech Systems Limited ties up with Grafisk Maskinfabrik- Denmark
India’s leading equipment and solution provider, Monotech Systems Limited has tied up with Grafisk Maskinfabrik (GM) Denmark for their full color digital label production press. view more…
Source: 1888 Press Release.com

7/20/2017 - Miyakoshi Europe will work together with Autajon Group aiming to excel in the Label market
Miyakoshi Europe has located their operations in Spain to expand to the rest of Europe. view more…
Source: 1888 Press Release.com

7/14/2017 - MPI Label Systems is honored with 2016 Spirit of Excellence Award from Hormel Foods
MPI Label Systems was presented a Spirit of Excellence Award from Hormel Foods at the MPI Baltimore, MD location. view more…
Source: 1888 Press Release.com

7/13/2017 - Messe Düsseldorf: Ground-Breaking Ceremony for New Southern Section
Building works for modern south entrance and new hall 1 start : Master plan for modernisation strengthens trade fair as economic factor for Düsseldorf and its international standing view more…
Source: DRUPA

6/25/2017 - PACK PRINT INTERNATIONAL 2017: All-encompassing packaging and printing event to showcase line-up tailored for the industry
Comprehensive profile of 300 companies from 20 countries covering the synergies between packaging and printing: Returning for its 6th edition, PACK PRINT INTERNATIONAL will present an impressive display of the best in machinery, technologies and solutions from the packaging and printing sectors. This year, on show are 300 leading exhibitors from 20 countries, including national and country groups from Germany, Taiwan, China, Thailand, Japan and for the first time, Singapore. view more…
Source: DRUPA

6/11/2017 - Boston Industrial Solutions, Inc. formulates a new silicone ink for printing on silicone rubber
Boston Industrial Solutions, Inc. has released the SE Silicone ink. The silicone ink is formulated for printing on any silicone rubber product. The SE silicone ink is ideal for printing on silicone drink-ware, silicone wristbands, silicone cook-ware, silicone swimming caps, silicone toys, silicone industrial tools, and more. view more…
Source: 1888 Press Release.com

5/30/2017 - drupa Prize 2017 awarded to Anne Sokoll
Scholar of German convinces with her Doctoral Thesis on the Writers’ Movement in the GDR : The drupa Prize 2017 goes to Anne Sokoll (36) from the Faculty of Philosophy of Heinrich Heine University in Düsseldorf. This German scholar was awarded the prize for her doctoral thesis on the “Die Zirkel schreibender Arbeiter in der DDR. Geschichte, Ästhetik und Kulturpraxis einer Bewegung”. view more…
Source: DRUPA