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8/17/2018 - Your Cheat Sheet for Posting GIFs on Instagram
GIFs are fun, digestible, and, most importantly, relatable -- that’s why everybody loves them and shares them on social media so much. view more…
Source: HubSpot

8/17/2018 - Instagram's New TV Feature: A Good Idea for Brands?
Instagram is taking on media giant YouTube with the latest addition to their social media platform: IGTV. The Facebook-owned company is looking for a way to expand its offerings, reach new customers, and increase usage on their app -- even if it means borrowing from another platform’s users. view more…
Source: HubSpot

8/17/2018 - How to Design a Character for Your Brand
Have you ever searched stock image websites and thought, None of these truly represent my brand? view more…
Source: HubSpot

8/17/2018 - Digital Marketing News: Reddit’s Redesign, Yelp’s Growth, Facebook Pages Admin Changes, & B2B Engagement Stats
How B2B Audiences Engage With Business Content Online A new Clutch survey explores how B2B audiences encounter business content online, and their preferences for consuming it, with business content about technology the leading topic. Clutch Facebook pages with large U.S. following to require more authorization Facebook is requiring two-factor administrator authentication for large U.S. pages, [...] The post Digital Marketing News: Reddit’s Redesign, Yelp’s Growth, Facebook Pages Admin Changes, & B2B Engagement Stats appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

8/16/2018 - 45 Visual Content Marketing Statistics You Should Know in 2018
At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It's amazing how fast things can change in just one or two years, and 2018 has a breadth of surprising statistics to reflect on. view more…
Source: HubSpot

8/16/2018 - The Ultimate Guide to Public Relations in 2018
Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? view more…
Source: HubSpot

8/15/2018 - The Latest Evolution of Facebook: The Marketing Low-Down on 5 Recent Changes
From the Russian ad debacle to the Cambridge Analytica scandal to suffering a major stock price blow just a few short weeks ago, Facebook has been making less-than-stellar headlines the past few months. Users are concerned about their privacy and how their data is being used—and brands and marketers are wondering whether the platform will continue to be a viable advertising and engagement platform. In an attempt to rebuild trust, ensure better data protection and transparency, the social network is doubling down, again, on their commitment to improving the user experience and creating a fun, respectful community. As all marketers will remember, the quest to improve user experience started way back in 2015, with the announcement it would be making refinements to its News Feed to strike a better balance between friends, public figures, publishers, businesses, and community organizations. That continued in the summer 2016 with more updates favoring friends and family content—and was still on the move when the first scandal broke later that year. Of course, these changes didn’t do marketers and brands any favors in the organic reach department. Organic reach had already been declining, and these moves have nearly eliminated its potential. And now, more changes have arrived, presenting new challenges as well as some opportunities. Below we share the low-down on five of such recent or rolling out changes, what they mean for social media marketers, and some potential next steps to take. 1. A New News Feed Once again, the News Feed is getting a facelift—a big one. While Mark Zuckerberg announced back in January 2018 that changes would be rolling out throughout the year, a “major update” was announced in April, which Director of Product Management, Mark Hull, details in the video below: Essentially, meaningful person-to-person interaction is what will carry the News Feed ranking weight, and person-to-page interactions will continue to be second tier. Oh, and Facebook expects people to spend less time on the platform. This sounds pretty scary for marketers. Most have adapted their strategies to zero-in on fostering engaging discussion, as well as throwing spend behind Facebook’s ad platform (which is also changing and we’ll get to that later). But before you eliminate Facebook from your marketing mix, there are a few opportunities to consider: Working with influencers: With Facebook continuing to elevate content from individuals, there may be no better time to start building relationships with industry influencers and thought leaders that you can collaborate with on content. Read: Death of Organic Reach = New Opportunities for Influencer Marketing Facebook Groups: As my colleague, Nick Nelson, reported not too long ago, while groups have long been available as a feature on Facebook, the brand-driven “Facebook Groups for Pages” were just rolled out last year. And some brands are seeing traction with them, but this isn’t something you leap into without being thoughtful. Read: The Question on Many Marketers’ Minds: Should My Brand Start a Facebook Group? Facebook Stories: Very recently, Facebook insiders asserted that Facebook Stories may very well be the future of connection on Facebook. Once again, as Nick Nelson pointed out: “Facebook Stories are intriguing because they offer a real chance to capture part of a user’s attention — maybe even more than the minimum amount.” And early adopters may secure an advantage. Read: The Future of Connection on Facebook: How Stories May Change the Marketing Game 2. Stricter Ad Targeting As of late, most of Facebook’s critiques are a result of their advertising products and practices. By increasing the targeting capabilities of their advertising products, Facebook arguably put users’ privacy at risk. To help correct that perception and protect user privacy, Facebook is making several changes to their advertising platform. One such update was released in early July, requiring advertisers to state where they acquired people’s information for their custom audiences. Instead of simply uploading a list of emails you want to target as a custom audience, Facebook wants advertisers to take extra steps to ensure those emails came from a reputable source and that the audience has consented to those ads. With this change, Facebook hopes to improve transparency with users about why they see ads from certain brands and how they received their information. (Credit: Facebook) In addition, Facebook has also disabled their Partner Categories product, which provided targeting capabilities from third-party data providers to advertisers. This limits advertiser insight into user behavior outside of Facebook (e.g. purchasing activity), making ads appear more natural to users and less “big brother.” From our perspective, this is good news. Consumers are increasingly wary of marketing and advertising messages and this move can help strengthen the credibility and relevance of your ads and brand. Of course, this is all assuming you can and do confirm your custom audience lists and sources fall within the new guides. So, if you haven’t already, take the steps to review your custom audience lists and their sources. You need to be able to state if you received the information directly from your audience, a partner, or a combination. If you used a data provider like an advertising or marketing agency, double check that they’ve acquired the data honestly and they agree to Facebook’s Terms of Use. 3. New Data History Tools Now more than ever, people want control over their data. They want to know what information is stored, who has access to it, and they want to be able to delete it. Recognizing this need, Facebook announced a new feature called Clear History that will be released “soon.”With this new feature, Facebook is giving users the ability to see the websites and apps that store information with Facebook, and delete that information from their account. However, Facebook will still retain aggregated analytics, but no personally identifying information will be contained. “We’ll still provide apps and websites with aggregated analytics – for example, we can build reports when we’re sent this information so we can tell developers if their apps are more popular with men or women in a certain age group,” Facebook says. “We can do this without storing the information in a way that’s associated with your account, and as always, we don’t tell advertisers who you are. What exactly does this mean for marketers? If you use Facebook plugins on your website (think Facebook Pixel or “Like” buttons on websites), your audience can now see and delete the information that the plugin collects; meaning it won’t be connected to their profile any longer. Obviously, if users take advantage of this when it rolls out, clearing their history could be problematic for marketers, and maybe even users. For marketers, it will be incredibly difficult to target these folks with ads. For users, that could mean an uptick in irrelevant ads for a time. However, the eventual upside for advertisers could be the “re-learning” that needs to happen after a history cleanse, which can lead to a more relevant and accurate look of who your audience is. 4. Poor Customer Feedback = Ban A poor customer experience really sours your impression of a brand. An to ensure that ads on Facebook lead to positive shopping experiences, and not negative ones, Facebook will now ban brands that have low customer satisfaction ratings from advertising on their platform. For example, if users give you too many frowning faces shown in the rating system below, Facebook will reject your ads. (Credit: Facebook) Before you become too concerned, however, Facebook says it will: “Share feedback directly with businesses that receive high volumes of negative feedback and will give them a chance to improve before taking further action. If feedback does not improve over time, we will reduce the amount of ads that particular business can run.” So, even if you receive negative ratings, you will have an opportunity to make improvements to prevent being banned. The opportunity here is obvious. The better customer experience you provide, the more successful your marketing efforts will be. For Facebook ads, this is rooted in focusing on clarity and honesty within your ads. At a minimum, Facebook suggests taking steps to ensure your ads aren’t misleading. In addition, use images or videos to make it very clear what you are selling and what you are selling it for. It’s also a good idea to set clear expectations for how users will receive your product or service. By setting clear guidelines, you’re more likely to meet customer expectations, leading to more positive user ratings. For more insight, read Facebook’s tips on how to improve customer feedback. 5. All of Your Ads, Exposed Knowing the organization behind an ad is important. Otherwise, users might not trust the content of the ad. So, to increase ad and page transparency, Facebook now allows users to see all of the ads any page is running within their partner network. This includes ads on Instagram, Messenger, and the rest of the Facebook partner network. In addition, even if pages aren’t advertising, Facebook will provide more information about a page including name history and the date the page was created. Together, these changes aim to give users more information about an organization so they can decide if an ad is credible or not. (Credit: Facebook) For marketers, this change isn’t a bad thing — it may even mean more eyeballs on your advertising content. However, marketers should still be thoughtful about how their ads will be perceived by individuals outside of their target audience. For example, even if an ad isn’t specifically designed for or served to them, users can still review (and report) your ads. As a result, you need to take extra steps to make sure your ads are consistent, clear, and friendly for all. The Life Force of Facebook Long before the scandals and latest privacy concerns, Facebook has been rooted in evolution. Just think what the platform started as and has become. So, while the recent and coming changes seem pretty fierce, I think it’s safe to say we were already on that trajectory. And there’s probably more to come. Since the major changes that impacted advertisers and brands began rolling out in 2015, Facebook has maintained their actions are all in the interest of creating a better user experience. And at the end of the day, that’s what the goal of any marketer is in their quest to nurture their audience and aid them on their customer journey. So, it’s OK if you’re a panicked, disheartened, or simply irritated. But, at this point, the platform still holds marketing opportunity, marketers just need to adapt their social media marketing strategies, try new features and avenues, and work hard to ensure they’re part of providing that great user experience. Looking for more social media marketing news, tips, and insights? Check out all of our recent social media-related blog posts. The post The Latest Evolution of Facebook: The Marketing Low-Down on 5 Recent Changes appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

8/13/2018 - CMWorld Interview: Eli Schwartz on Curiosity & SEO Around the Globe
Should marketers ignore international and inter-linguistic considerations when it comes to their SEO strategies? Survey says: BZZZRRRT In a way, optimizing for search is like participating in the game show Family Feud. To align with searcher behavior and intent, marketers must make educated guesses, and ultimately it is the people who will dictate whether we’re [...] The post CMWorld Interview: Eli Schwartz on Curiosity & SEO Around the Globe appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

8/10/2018 - Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick
Facebook redesigns biz Pages for utility as feed reach declines Facebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch Twitter [...] The post Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

8/9/2018 - A/B Testing Prioritization: The surprising ROI impact of test order
It’s not enough to run the right tests, you will get a higher ROI if you run them in the right order. Let’s look at a few example scenarios. The post A/B Testing Prioritization: The surprising ROI impact of test order appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

8/8/2018 - How to Build a Resilient Evergreen Content Marketing Forest
Evergreen trees are a symbol of life and renewal because they never lose their leaves; they stay green year-round. Tell that to anyone who has dragged a Christmas tree to the garbage on New Year’s Day. The truth is, evergreen trees are part of an ecosystem. When they’re rooted and cared for, they thrive and the whole forest benefits. Cut one down and take it home, and it won’t be green for long. Evergreen content is the same way. We tend to think of it as stand-alone pieces of content that bring in traffic without any additional effort. Something isolated, set-it-and-forget-it. But if you treat your content that way, it will start dropping needles on the carpet with a quickness. Here’s how to create, care for, and bolster a thriving content marketing forest with your evergreen content. [bctt tweet="Evergreen trees are part of an ecosystem. When they’re rooted and cared for, they thrive and the whole forest benefits. #EvergreenContent is the same way. - @NiteWrites #ContentMarketing" username="toprank"] How to Create Evergreen Content As a famous content marketer (probably Ann Handley) once said: Some posts are born to greatness; others have greatness thrust upon them. Some evergreen posts will naturally arise from your content library. However, unlike a viral post, evergreen is something you can actually do on purpose. Before you start adding to your content calendar, check out analytics and search data to find existing content that reliably gets traffic. You can promote and refresh these posts (more about that later), and you can use them as springboards to generate new content ideas. Once you find your old-growth evergreens, put some new ones in your content calendar. The following types of post are good candidates for evergreen status: Influencer Content When you co-create content with influencers, you're providing your audience with content that has authority, credibility, insight, and expertise. And that kind of content tends to have enduring interest for an audience — provided the influencer stays influential.  Read: What is Influencer Marketing? Definitions, Examples, and Resources In-depth Guides It’s hard for short content to get attention now — there’s just too much mediocre, shallow content to compete with. But long-form content is having a renaissance. Give your readers something they can really dig into, something that covers everything they need to know about a specific, relevant topic. How-To Posts There’s no simpler value proposition than learning how to do something you need to do. Make sure your how-to is simple, direct, easy to follow, and not overly-promotional, and you can create a resource built to last. Tool Roundups These posts are both easy to create and incredibly valuable for the reader when done properly. There are hundreds of software tools available for virtually every industry. People need help navigating the landscape. Publish your comprehensive guide to the tools you and your brand find useful, and update it frequently as the landscape changes. Here's an example of one of our own (recently refreshed) pieces on social media marketing tools. History or Timeline Posts The internet tends to have a short memory. Content that captures the historical context of your industry, or technology that your audience uses at work, is bound to get attention and stay relevant over the years. Just make sure to update your timeline with the latest developments! How to Promote Evergreen Content In theory, evergreen content (when crafted with a best-answer mentality) should bring in search traffic without much extra attention on your part. But you shouldn't settle for search alone. You know the content is resonating with your desired audience, so give it as much of a chance to be seen as possible. Influencer Promotion We always ask influencers to amplify content at least once, when it initially goes live. But it’s also okay to check back with influencers and ask them to promote again. There’s always a reason to reach back out: “Your post is almost to 10,000 views!” “We added some stats to your post!” “People have shared your post almost 5,000 times!” Organic Social Don’t make your social promotion a one-and-done proposition. Social feeds move so fast, and organic reach is so limited that posting the same content multiple times is practically required. Establish a cadence with unique messaging to consistently promote your evergreen content long-term. Paid Social You want to put your best content forward when investing in paid social, so it makes sense to promote content that has proven to have lasting value for your brand and your audience. Promote your evergreen content with ads and test different audiences with each post. SEO All content should be created with SEO in mind. But as algorithms and how people search evolves, make your content even more of a search engine magnet by sprucing up your SEO. Make sure your title and tags are optimized, and that your meta description makes a compelling case for clicking through. You can also take a look at competitor content that’s ranking for similar keywords and fill in gaps in your own content. Newsletter Email marketing is still one of the most powerful ways to reach an audience. Use your monthly/weekly newsletter to get your evergreen content in front of your most valuable audience — you already know the content is worth their time, so be bold. How to Keep Content Fresh Once your evergreen forest is growing and thriving, make sure to keep it up-to-date and relevant. Here are a few ways to keep your content ecosystem healthy. Don’t Include Dates in Your URLs Okay, I admit that we break this rule on the TopRank Marketing Blog from time to time. So do as I say, not as I do: Keep your posts timeless by not embedding the date in your file structure. Your how-to guide may still be relevant, but if the URL says 2010, people will be disinclined to read further. Refresh on the Regular When you audit evergreen content, look for elements that are no longer adding value for the reader. Trim irrelevant content, update outdated info, and check for dead links. If you have influencer material, make sure their job title and bio are up-to-date as well. Trim Invasive Species Odds are there are a few evergreens in your forest that you don’t want around. For example, you might have a post about services your company no longer offers, or on a topic your brand doesn’t want to be known for. If these evergreens are still pulling in traffic, they can hurt your brand’s reputation. Look for posts with high traffic but high bounce rates as well — rework or remove them to improve your search engine credibility. O, Contentbaum Let’s be honest: Most content is temporary. No one is digging deep into a blog’s archives looking for content when there’s plenty of new stuff out there. As the content keeps piling up, it’s more and more important for brands to invest in content meant to provide value for months, even years, to come. [bctt tweet="As the content keeps piling up, it’s more and more important for brands to invest in content meant to provide value for months, even years, to come. - @NiteWrites #EvergreenContent #ContentMarketing" username="toprank"] Start planting your evergreen saplings now, cultivate your forest, and you can make your site a destination for your audience. How else can you power your evergreen content and overall content marketing strategy? Earning links. Learn how to create link-worthy content and see examples. The post How to Build a Resilient Evergreen Content Marketing Forest appeared first on Online Marketing Blog - TopRank®. view more…
Source: TopRank®

7/25/2018 - Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion
If you can identify the main cause of anxiety on the page and implement an overcorrection element in close proximity, you are on your way to higher conversion and more sales. The post Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

7/20/2018 - In Conversion Optimization, The Loser Takes It All
We know how it feels when you have to present a losing test to well-meaning clients who were convinced this was a winner. But not all conversion optimization tests should be winners. Here’s why. The post In Conversion Optimization, The Loser Takes It All appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

7/11/2018 - Customer Motivation: How a craft brewery tapped into the element that most affects conversion
If you want conversion rate increases, the No. 1 factor to consider is customer motivation, according to the Conversion Sequence Heuristic from MECLABS Institute. I recently came across a great example of an entire product built solely on customer motivation. The post Customer Motivation: How a craft brewery tapped into the element that most affects conversion appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

6/29/2018 - Conversion Rate Optimization: 7 tips to improve your ecommerce conversion rates
Read on for key CRO tips based on insights from your peers, including links to deeper exploration of the topics so you can invest summer downtime in building up your capacity and your site’s capabilities. The post Conversion Rate Optimization: 7 tips to improve your ecommerce conversion rates appeared first on MarketingExperiments. view more…
Source: MarketingExperiments Blog

International News

8/17/2018 - Growth continues at HH Global in Q1
The Leatherhead-headquartered business achieved Q1 revenue of £87.8m, up 20.1% compared with the £73.1m it recorded in the same period last year. The firm’s gross profit in the period was £20.9m, or... view more…
Source: PrintWeek

8/17/2018 - Women’s weeklies and lifestyle titles hit in latest ABCs
The figures, which were released yesterday (15 August) and covered the first six months of 2018, showed that circulation of women’s weeklies fell by 11% year-on-year, women’s home interests dropped by... view more…
Source: PrintWeek

8/17/2018 - Picturesque printer up for sale
After 40 years of printing in the market town of Hawes in the Yorkshire Dales, Wensleydale Press owner Liz Lawson has decided to retire. Lawson has been running the company with her stepson Nigel since... view more…
Source: PrintWeek

8/17/2018 - Inkjet market to pass $100bn in 2023
The print and packaging consultancy’s latest market report, The Future of Inkjet Printing to 2023, said this contrasts positively with the general outlook for the print industry, where growth is occurring... view more…
Source: PrintWeek

8/16/2018 - Awesome Merchandise exceeds funding goal
The Leeds business launched its bid for funding via Crowdcube at the beginning of the month and was seeking £350,000 to help finance its expansion plans in Europe and the US, where it is setting up a new... view more…
Source: PrintWeek

7/23/2018 - Boston Industrial Solutions, Inc. introduces Neon Silicone inks
Boston Industrial Solutions, Inc. has added 11 new colors to the SE™ Silicone ink line. The total available standard colors is now 35. This makes the Natron™ SE™ Series ink line the most complete ink line in the world. Among the 11 new colors, five are neon colors. The neon ink colors are a first in silicone rubber printing world. view more…
Source: 1888 Press Release.com

6/20/2018 - drupa touchpoint packaging: The intent is not to predict the packaging future but to enable it
drupa today announced the partners who will contribute to the touchpoint packaging 2020 steering committee. After a successful premiere at drupa 2016, touchpoint packaging will once again be the place to be for converters and brand owners involved within the packaging industry. view more…
Source: DRUPA

6/12/2018 - drupa Prize 2018 awarded to Dr. Lisa Handel
For her doctoral thesis on “Maschinengeschichten und Prozesswelten. Interferenzmuster des Ontomedialen zwischen Technowissenschaften und Prozessphilosophien” (Machine Stories and Process Worlds. OntoMedia Interference Patterns between Techno Sciences and Process Philosophies) Dr. Lisa Handel (33) was awarded the drupa Prize 2018. view more…
Source: DRUPA

5/21/2018 - PrintekMobile Launches NEW 4” Mobile Thermal Printer
Fast, Compact, and Lightweight 4” Mobile Printing which is ideal for field sales documents, tickets, labels and tags. view more…
Source: 1888 Press Release.com

5/10/2018 - drupa Global Trends Inkjet Spotlight 2018 – global survey confirms major impact in all markets and regions
The 5th Global Trends Report, published at the end of April, is well established as a unique annual survey of the state of print. However by definition it cannot analyse all issues in the depth the drupa team would like. Hence the Spotlight report will take one important topic each year. This year it is the impact of inkjet printing. view more…
Source: DRUPA

4/11/2018 - 5th drupa Global Trends Report reflects positive mood in the printing industry
Printers and suppliers from the majority of market sectors reported growing confidence in their companies’ economic performance. The opportunity was taken this year to track patterns of performance over the years. Packaging remains the most buoyant market and there has been a steady improvement in confidence over the five years amongst Commercial printers. view more…
Source: DRUPA

3/6/2018 - Exhibitor Applications for IPAP Printing & Packaging Expo accepted as of now
Companies interested in developing one of the most promising markets in the Near East or in further expanding their position there can apply for participation in ‘IPAP Printing & Packaging Expo – powered by drupa’ with immediate effect. view more…
Source: DRUPA