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Interactive Print Media

Print as we know it continues to morph into a medium that enhances the “not so new” digital marketing and content enriched environments many of us are immersed in. Whether Business-to-Business or Business-to-Consumer, it’s clear that Print has a roll in communicating value, creating a more interactive experience and ultimately supporting the sale, adoption and loyalty so many brands, companies and services seek in today’s global, competitive space.

To continue to thrive as a manufacturer of Print and / or to expand it’s value as part of a larger marketing sale, it’s imperative visual communication firms of today understand the interaction of these mediums and how to maximize their potential for current and future clients. Although daunting at times, awareness, education and taking calculated risks to integrate additional tools into your business will yield the greatest return today and tomorrow.

We will continue to populate this section with relevant RSS feeds, links to white papers, online learning, PPI partner information and other tools relevant to taking your business in PRINT the direction it needs to go to play and be profitable in the future!

7/28/2017 - Tesla's Model 3 doesn't come with a key
This might take a little getting used to. After months and months of anticipation, Elon Musk has finally answered almost all of our questions about the Model 3. But there's one aspect of the electric car that might take a little more adjustment: there is no key for the Model 3.  SEE ALSO: We finally know what the inside of Tesla's Model 3 looks like, and it's stunning To be clear, this is not the same as the "keyless" systems, which require some kind of key fob, and it's not the app-enabled remote starting some automakers offer. No, the Model 3 doesn't require any kind of "key" or physical object other than your smartphone. Read more...More about Tech, Tesla, Tesla Motors, Model 3, and Tech view more…
Source: Mashable

7/28/2017 - Driving a Tesla Model 3 is pretty damn awesome
This is how an electric car should feel. Hell, this is how all cars should feel. Those were my initial thoughts after test-driving one of the very first Tesla Model 3 all-electric cars to roll off the assembly line Friday before the company's big reveal.  That exhilarating, yet short-lived experience, started inauspiciously. In fact, I was prepared to be underwhelmed. I mean, it's just a sedan, right? From a distance, the Tesla Model 3 looks like most other small sedans on the road. SEE ALSO: We finally know what the inside of Tesla's Model 3 looks like, and it's stunning It was not until I got close to the Model 3 and started examining the all-electric 4-door sedan, which starts at a mid-range-friendly $35,000, that I noticed the mostly subtle differences. Read more...More about Tesla, Elon Musk, Self Driving Cars, Model 3, and Electric Cars view more…
Source: Mashable

7/28/2017 - We finally know what the inside of Tesla's Model 3 looks like, and it's stunning
The wait is finally over. After months of hype and anticipation, Tesla has finally given us our first peek at the interior of the Model 3 and, well, it was worth the wait. The interior is every bit as sleek and minimalist as we expected. The most prominent feature is the 15-inch digital display, which has more of a landscape orientation than Tesla's other cars. Note that, as Musk confirmed to a disappointed Tesla fan earlier this year, there is no speedometer (or any kind of gauge, for that matter) behind the wheel. SEE ALSO: Driving a Tesla Model 3 is pretty damn awesome Close observers will notice that there are very few buttons or controls of any kind, which makes sense considering Tesla's autopilot ambitions. Read more...More about Tech, Tesla, Elon Musk, Tesla Model 3, and Tech view more…
Source: Mashable

7/28/2017 - Everything you need to know about the Tesla Model 3
All those niggling details about Telsa's eagerly anticipated $35,000 Model 3 all-electric sedan have finally been laid bare. The first 30 owners got their cars Friday night at an event at Tesla's Fremont, California factory, and now we know so much more about the car that's had analysts and enthusiasts giddy for months. There will be two Model 3 sedans. The $35,000 base model has a 220-mile range, can do 0-to-60 mph in 5.6 seconds, and has a top speed of 130 mph. The pricier $44,000 model has a 310-mile range, can do 0-to-60 mph in 5.1 seconds, and offers a top speed of 140 mph. That puts it in range of Tesla's more powerful and expensive ($72,000 base) Model S. Read more...More about Tesla, Model 3, Electric Car, Tech, and Transportation view more…
Source: Mashable

7/28/2017 - An alt-right subreddit helped a Republican staffer write legislation
A conspiracy theory subreddit devoted to President Donald Trump is apparently writing our legislation now. According to Wired, a Republican staffer actively asked r/The_Donald—widely known for being home to racism, xenophobia, and Islamophobia—for advice in crafting an amendment.  H.Res.477, which was proposed on Wednesday, calls for an investigation into the alleged misconduct of ... you guessed it, Hillary Clinton and James Comey.  SEE ALSO: The alt-right weaponisation of the 'friend zone' Sponsored by Republican Rep. Matt Gaetz, the amendment repurposed a resolution from Rep. Pramila Jayapa, a Democrat, that asked for information on the firing of former FBI Director Comey. Read more...More about Reddit, Newsy, Congress, Resolution, and Congressman view more…
Source: Mashable

7/28/2017 - Design Cross-Training Exercises, #6: Garbage In, Awesome Out
Dig into the sixth of 10 design exercises featured in the Summer issue of HOW Magazine and share your creations on Twitter or Instagram. The post Design Cross-Training Exercises, #6: Garbage In, Awesome Out appeared first on HOW Design. view more…
Source: How Design

7/28/2017 - Disney Research uses 3D printing to bring animations into the real world
Disney Research has developed a method to bring animated characters into the physical world. The researchers used 3D printing to create a number objects which were animated by mechanized cables and joints. To demonstrate the technique, the research created a puppet-like character, an animatronic hand and a gripper. Titled ‘Designing Cable-Driven Actuation Networks for Kinematic […] view more…
Source: 3D Printing Industry

7/28/2017 - Dassault Systèmes 3D software revenue up 13% for first half 2017
Dassault Systèmes (EPA:DSY) has delivered revenue results for the second quarter of 2017. The financial statements show positive growth across the company’s principal solutions for 3D design and simulation (CATIA, SOLIDWORKS) and product life cycle management (ENOVIA) available as part of the 3DEXPERIENCE portfolio. Total software revenue is up 7% on the same period in 2016, […] view more…
Source: 3D Printing Industry

7/28/2017 - Free Font Friday: West Side
Welcome to Free Font of the Week, where we showcase our favorite free font finds! This week's free font is West Side by Artimasa Studio & Pixelo. Enjoy! The post Free Font Friday: West Side appeared first on HOW Design. view more…
Source: How Design

7/28/2017 - BASF establishes dedicated 3D printing company – BASF 3D Printing Solutions
German chemical company BASF, the largest chemical producer in the world, is set to form a dedicated 3D printing company. The wholly owned subsidiary, BASF 3D printing Solutions GmbH, is set to be launched September 1st 2017. The company will be headquarted in Heidelberg, Germany at the InnovationLab GmbH research facility. Industrial application BASF will be […] view more…
Source: 3D Printing Industry

7/28/2017 - $100 3D printer SparkMaker SLA reaches Kickstarter goal in 20 minutes
After launching on Kickstarter 27 July 2017 the SparkMaker desktop SLA 3D printer exceeded its $20,000 goal. As of the time of writing this article, the project has a total of 749 backers, a pledge fund of $145,732, and still 44 days to go. So what’s with all the fuss? A sub $100 desktop SLA […] view more…
Source: 3D Printing Industry

7/28/2017 - 20 Beautifully Illustrated Alternative Movie Posters
At a time when official movie poster reveals are arguably as exciting as opening weekends, it’s no wonder so many creatives are creating their own. The post 20 Beautifully Illustrated Alternative Movie Posters appeared first on HOW Design. view more…
Source: How Design

7/28/2017 - U.S Army explores 3D printing on the frontline
The U.S Army Armament Research, Development and Engineering Center (ARDEC) has revealed its use of 3D printing to create crucial functional parts. At ARDEC, engineers are researching the possibility of deploying a 3D printing laboratory onto the frontline to fabricate essential parts. The Rapid Fabrication (R-FAB) system would enable soldiers to manufacture spare parts or […] view more…
Source: 3D Printing Industry

7/27/2017 - On Creative Leadership: 8 Essential Insights from Debbie Millman
Here, as the REACH conference approaches, the great Debbie Millman teaches us what it takes to make a difference in through creative leadership. The post On Creative Leadership: 8 Essential Insights from Debbie Millman appeared first on HOW Design. view more…
Source: How Design

7/27/2017 - Hot Creative Jobs for the Second Half of 2017
In this list of the top 10 areas executives said they are hiring for, almost half are creative jobs. The post Hot Creative Jobs for the Second Half of 2017 appeared first on HOW Design. view more…
Source: How Design

7/9/2017 - The KLM Care Tag: A Connected Device
There are city guides on Google, and then there is this. The KLM Care Tag. It’s a smart audio luggage tag that now automatically provides tourists with GPS activated voice assistance and guidance across Amsterdam. It’s somewhat seamless no matter if you’re walking or cycling through the city, offering up the perfect location based tip [...] Related posts: Syrmo: Welcome To Connected Skateboarding L’Oréal Connected UV Skin Patch Sensors Introducing Jarvis AI by Mark Zuckerberg view more…
Source: Digital Buzz

6/26/2017 - Royal Caribbean: Scuba Snapchat Spectacles
Royal Caribbean has launched a scuba/snorkelling mask with built-in Snapchat Spectacles so that holiday makers can get social under the water too. Called “SeaSeekers” the Goggles will be available for customers on select Royal Caribbean cruises around the world, as part of its #SeekDeeper campaign. Royal Caribbean says the goal is to receive a patent [...] Related posts: Introducing Snapchat Spectacles: Smart Glasses McDonald’s Australia Snapchat Filter Series See Facebook’s New ‘Snapchat’ Filters view more…
Source: Digital Buzz

6/17/2017 - Microsoft Mixer: Interactive Fireworks Show
Check out the entire experience and go behind-the-scenes in Mixer's First-Ever Two-Way Hyper-Interactive Fireworks Show. #mixer #mixerworks pic.twitter.com/8Wjx7LN80p — Mixer (@WatchMixer) June 9, 2017 Meet Microsoft’s “Twitch” Competitor. Called Mixer. In a very cool live stunt to introduce its “Mixer” game streaming platform, Microsoft put on a fireworks display that viewers could control themselves, with [...] Related posts: Intel Drone 100: The Future of Fireworks Introducing The Microsoft Surface Studio Microsoft Xbox: The Survival Billboard view more…
Source: Digital Buzz

6/8/2017 - McDonald’s Snaplications: 10s Job Applications
McDonald’s continues to be a fast-growing business and needs to recruit a lot of young people every year, and with their target young worker becoming harder and harder to engage, McDonald’s tuned Snapchat into their biggest recruitment channel, and made applying for a job a snap! With applicants activating a Snapchat lens from highly targeted [...] Related posts: McDonald’s Australia Snapchat Filter Series Introducing Snapchat Spectacles: Smart Glasses See Facebook’s New ‘Snapchat’ Filters view more…
Source: Digital Buzz

6/3/2017 - The NRL’s Real-Time “Instabilia” Campaign
The NRL’s Instabilia campaign was a real-time in-game activation creating one-of-a-kind State of Origin memorabilia items instantly as those special moments happen on the field, packaged as promotional ads on Facebook, Twitter and Instagram and then immediately placed on eBay for auction for the games biggest fans. Designed to turn traditional memorabilia (you know, the [...] Related posts: NRL Makes ‘Instabilia’ Real-Time Memorabilia Dove “Real Beauty Beats” Campaign The Void: Real-World VR Gaming Spaces view more…
Source: Digital Buzz

12/6/2016 - Invoca Taps Into IBM Watson
Invoca puts AI at the heart of its voice marketing strategy view more…
Source: Direct Marketing News

12/5/2016 - Amazon Is Opening a Grocery Store with No Checkout Lines
Amazon continues its expansion into retail with a grocery store that minimizes purchase friction. view more…
Source: Direct Marketing News

12/5/2016 - Growing Social Media Ad Spend Bad News for Newspapers
New predictions suggest social media and online video may present a threat to both print and digital newspaper offerings view more…
Source: Direct Marketing News

12/5/2016 - The MarTech Bubble Burst
Has the martech industry reached its tipping point? view more…
Source: Direct Marketing News

12/4/2016 - 4 Practical Steps to Align Email Marketing with the IoT
Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things view more…
Source: Direct Marketing News

2/10/2015 - Avoiding A Retweet Binge
By Rachael Wolensky Have you ever noticed when people you follow on Twitter go on a retweet binge? It can be annoying to seea business or individual’s interests taking over your news feed while you’re scrolling through Twitter. What if … Read the rest view more…
Source: Interactive Media

9/18/2014 - Insights on Switching, Centering, and Gestures for Touchscreens :: UXmatters
By Steven Hoober Published: September 2, 2014 “Touch devices are still fairly new. We’re still developing patterns for interactions and are just now beginning to understand how users understand and employ their touchscreen devices.” While I’ve discovered many things in … Read the rest view more…
Source: Interactive Media

7/21/2014 - Riding the Juggernaut That Left Print Behind – NYTimes.com
David Carr of the New York Times describes his struggle to keep up with reading printed publications in the era of instant news and information: Even if you aren’t one of those people worried about media consolidation — there are … Read the rest view more…
Source: Interactive Media

7/11/2014 - Email Design Reference and Resources
A portion of the CSS reset code used in the templates. by Phillip Simon, @quicmdirector Did you know that the email service MailChimp provides free tutorials and resources for creating HTML email messages? While some of the tutorials are about … Read the rest view more…
Source: Interactive Media

7/10/2014 - Coping with Shifts in Interactive Media Technology
Program Director Phillip Simon discusses adapting to change. Interactive Media Masters Program Director Phillip Simon analyzes how adaptable, inquisitive students can survive and stay engaged in the constantly shifting technology landscape, even a decade from now. This article is adapted … Read the rest view more…
Source: Interactive Media