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Interactive Print Media

Print as we know it continues to morph into a medium that enhances the “not so new” digital marketing and content enriched environments many of us are immersed in. Whether Business-to-Business or Business-to-Consumer, it’s clear that Print has a roll in communicating value, creating a more interactive experience and ultimately supporting the sale, adoption and loyalty so many brands, companies and services seek in today’s global, competitive space.

To continue to thrive as a manufacturer of Print and / or to expand it’s value as part of a larger marketing sale, it’s imperative visual communication firms of today understand the interaction of these mediums and how to maximize their potential for current and future clients. Although daunting at times, awareness, education and taking calculated risks to integrate additional tools into your business will yield the greatest return today and tomorrow.

We will continue to populate this section with relevant RSS feeds, links to white papers, online learning, PPI partner information and other tools relevant to taking your business in PRINT the direction it needs to go to play and be profitable in the future!

9/21/2017 - Jimmy Kimmel isn't done being Senator Bill Cassidy's biggest pest
When you're only trying to save health care for 30 million people, you've got to be a little persistent. The man you'd least expect to be on the front foot for saving health care in America, Jimmy Kimmel, is far from resting in his battle to ensure the Graham-Cassidy bill doesn't cut funding to the most vulnerable.  SEE ALSO: Jimmy Kimmel's baby may save healthcare for 30 million people Entering into round three of the debate on Thursday night, Kimmel took aim at President Donald Trump, who recently got involved in the debate on Twitter (where else).  For Kimmel, Trump's support for the bill is more about politics than it is about a bill that's, you know, actually good. Read more...More about Entertainment, Tv, Politics, Television, and Health Care view more…
Source: Mashable

9/21/2017 - Here are the first photographer-shot iPhone 8 pictures
It's barely past the morning of the Apple iPhone 8 launch, and pro photographers have already posted some sweet shots taken with the new handset. As it's done with the iPhones before this, Apple has continually tweaked and improved its cameras. The iPhone 8 and larger 8 Plus lenses are the same as their predecessors, the iPhone 7 and 7 Plus, respectively. But it's put the upgrade in a new A11 Bionic image processor — an improvement over the iPhone 7's A10 Fusion. SEE ALSO: We got our hands on the iPhone 8 - here's everything you need to know With the A11, the phones are touted to find focus more quickly, and are able to record video at higher quality; they're now able to do 4K video at 60 fps, and slow-motion mode doubles the frame rate to 240 fps at 1080p. Read more...More about Apple, Photography, Smartphones, Cameras, and Iphoneography view more…
Source: Mashable

9/21/2017 - Here's 27.6 billion reasons why Facebook wants to regulate itself
Facebook spent most of 2017 promising to do better. The social network has been in hot water ever since last year's historically nasty presidential election laid bare how its ultra-precise ad targeting can be used for nefarious political means. Yet for all the company's tough talk now, Facebook categorically denied this problem existed until less than a year ago. So how much stake should we put in its assurances that it will be able to hold itself accountable in the future? Facebook CEO Mark Zuckerberg delivered his latest mea culpa in a speech this week in which he finally agreed to hand over to Congress thousands of propaganda ads placed by a Russian troll farm to sew political strife.    Read more...More about Facebook, 2016 Election, Business, and Big Tech Companies view more…
Source: Mashable

9/21/2017 - iPhone 8 still manages to draw substantial crowd, despite the iPhone X that's coming
It turns out people still care about the iPhone 8, despite the looming shadow of the flagship iPhone X coming out in a couple of months. A crowd of around 200 people made their way to Singapore's Apple store, before the official launch on the morning of Sept. 22. SEE ALSO: The iPhone 8 is excellent, but not for everyone 43-year-old Amin Dholiya was first in line. The businessman, who flew in from India especially to buy an iPhone 8 as a wedding gift for his daughter began queueing at 7 p.m. (GMT +8) on Thursday — approximately 12 hours before the launch of the phone at 8 a.m. on Friday. Image: YVETTE TAN/MASHABLE Read more...More about Apple, Iphone, Australia, Singapore, and Sydney view more…
Source: Mashable

9/21/2017 - Beyoncé created an army of Beyoncés on Instagram and everyone's freaking out
Imagine the power of 16 Beyoncés. Just picture it. You could supply strong, probably renewable energy to a continent with that kind of power. And now we've got a visual. Monarch of social media hype Beyoncé posted six images on her Instagram account on Thursday, most without captions and all generating an exorbitant amount of ecstatic comments. SEE ALSO: Only Rihanna can raise millions of dollars for a good cause and have Beyoncé dance like no one is watching Check out this army of Beyoncés, made from three individual images: Many Beyoncés. Be afraid.Image: Beyoncé/instagramYepFeel the power. Read more...More about Instagram, Beyonce, Beyonc Knowles, Beyonce Knowles, and Beyhive view more…
Source: Mashable

9/21/2017 - McLaren Applied Technologies use 3D printed prototypes to design Project Invincible shield
McLaren Applied Technologies, a member of the McLaren Group best known for automotive production, has used a range of 3D technologies to develop a medical breastplate. Known as Project Invincible, the product borrows features from the McLaren Racing’s Formula racing cars to achieve three key aims, protecting the body from initial impact, transferring the load […] view more…
Source: 3D Printing Industry

9/21/2017 - Visiting the National Physical Laboratory advanced materials showcase
The National Physical Laboratory, based in Teddington, south-west London, is Britain’s national measurement institute and the country’s largest applied physics laboratory. While its main purpose is to manage the MSF time signal and provide the government with expert scientific advice, it also provides scientific skills training to everyone from school leavers to postgraduates, and support […] view more…
Source: 3D Printing Industry

9/21/2017 - iMakr adds metal 3D printing to growing industrial portfolio
3D printing retailer iMakr has announced the addition of OR Laser’s ORLAS CREATOR to their growing range of additive manufacturing solutions. The ORLAS CREATOR was first unveiled at Formnext 2016, and generated a substantial amount of interest – initially due to the low-price point when compared to existing metal 3D printing systems. Eric Savant, iMakr CEO, […] view more…
Source: 3D Printing Industry

9/21/2017 - INL 3D prints safer nuclear power cells
In a bid to develop safer nuclear fuel under the DoE’s Technology Commercialization Fund, Idaho National Laboratory has developed an innovative additive manufacturing process for uranium-based feedstocks. Dubbed Additive Manufacturing as an Alternative Fabrication Technique (AMAFT), the process makes fuel for common light water reactors (LWRs) that constitute approximately 359 of the 449 nuclear reactors around the […] view more…
Source: 3D Printing Industry

9/21/2017 - 3D printing brings robotics closer to real life with synthetic muscle
Scientists have invented a 3D printed synthetic muscle that can lift up to 1000 times its own weight. In a paper published earlier this week, Aslan Miriyev, Kenneth Stack and Hod Lipson from Columbia University describe an new actuator which mimics the expansion and contraction of human muscle. The actuator can be attached to a skeletal structure to create […] view more…
Source: 3D Printing Industry

9/20/2017 - How Kathie Soza Reinvented Herself to Become a Lettering Artist
Kathie Soza’s road to becoming a lettering artist took time and dedication, and a little juggling. It also took change. The post How Kathie Soza Reinvented Herself to Become a Lettering Artist appeared first on HOW Design. view more…
Source: How Design

9/20/2017 - Winning Logo Design Strategies from 9 Industry Leaders
The judges of LogoLounge—including Aaron Draplin, Su Mathews Hale, Chad Michael & other industry leaders—offer their best advice for successful logo design. The post Winning Logo Design Strategies from 9 Industry Leaders appeared first on HOW Design. view more…
Source: How Design

9/19/2017 - Nike Design Team Develops Color-Rich NBA Uniforms
The launch of the Nike’s official partnership as the on-court apparel designer for the NBA resulted in color-rich uniform designs for all 30 teams, as well as warmup apparel. The post Nike Design Team Develops Color-Rich NBA Uniforms appeared first on HOW Design. view more…
Source: How Design

9/19/2017 - 9 Nautical Designs For Talk Like A Pirate Day
Blow me down! International Talk Like A Pirate Day be upon us once more. Here are 9 nautical designs to shiver yer timbers! Arrrgh! The post 9 Nautical Designs For Talk Like A Pirate Day appeared first on HOW Design. view more…
Source: How Design

9/18/2017 - Celebrate International Design: Brazilian Edition
Brazil recently celebrated its 195th anniversary of independence. At HOW, we're celebrating enthralling Brazilian graphic design from 7 creative studios. The post Celebrate International Design: Brazilian Edition appeared first on HOW Design. view more…
Source: How Design

9/16/2017 - Nike: Introducing The NBA Connected Jersey
Here it is. And about time. The Nike x NBA Connected Jersey that connects wearers to highlight reels, the latest scores, player and team stats, exclusive content, training content and more. All by tapping their phone against the label. Boom! It’s all triggered from the NikeConnect logo on Jerseys and shoes, you’ll just need the [...] Related posts: L’Oréal Connected UV Skin Patch Sensors Syrmo: Welcome To Connected Skateboarding The KLM Care Tag: A Connected Device view more…
Source: Digital Buzz

9/1/2017 - Old Spice Launches 2h Invisible YouTube Film
This is perhaps Old Spice’s weirdest experiment yet. And it’s called “Invisible World”, a full feature length 2 hour online film where you can’t see a thing, all designed to promote their new Invisible Spray deodorant. Reminder: You see absolutely nothing in this film, a few words here and there, a glitch of colour randomly… [...] Related posts: Old Spice “YouLand” 8-Bit Facebook Video Game Old Spice: GPS Dream Runner Activation McDonald’s Releases “LOADED” The Social Film view more…
Source: Digital Buzz

8/13/2017 - HEINZ: Instagram Posts You Can Eat
Now this is a cool social play from Heinz. Who’ve launched a campaign called “Irresistible Posts” in Sao Paulo that uses geolocation to target local users looking at Stories in Instagram around lunch time, and serving up delicious burgers made by chef Santi Roig from Underdog Meat & Beers restaurant. The catch was, that if [...] Related posts: Play Bacardi’s Instagram DJ Experience Instagram “Like My Addiction” Campaign Take A Tour Of Intel’s Virtual Reality Lab view more…
Source: Digital Buzz

8/6/2017 - TED Talks: YOLO AI Instant Object Recognition
If you’re into AI then you’re going to love this TED Talk by Joseph Redmon. He works on a project called the YOLO (You Only Look Once) system, an open-source method of object detection that can identify objects in images and video… Think spotting zebras in images to reading stop signs in videos… all in [...] Related posts: Burger King: Facebook Messenger Bot Demo Watch The New Leap Motion “Orion” VR Demo Audi R8 “Commander” Super Bowl 2016 Ad view more…
Source: Digital Buzz

7/30/2017 - Dunkirk: An Immersive WebVR Experience
The new Dunkirk movie is meant to be epic. And EPIC is this: the new WebVR Experience for the feature film. This co-play experience requires two people to play. You can ask a friend to join, or team up with a random player from around the world – your choice! Players become Allied troops on [...] Related posts: Survios: Immersive Virtual Reality Game Demo Meet The Family: A VR Short Film Experience Miyubi: Oculus’ Feature-Length VR Experience view more…
Source: Digital Buzz

12/6/2016 - Invoca Taps Into IBM Watson
Invoca puts AI at the heart of its voice marketing strategy view more…
Source: Direct Marketing News

12/5/2016 - Amazon Is Opening a Grocery Store with No Checkout Lines
Amazon continues its expansion into retail with a grocery store that minimizes purchase friction. view more…
Source: Direct Marketing News

12/5/2016 - Growing Social Media Ad Spend Bad News for Newspapers
New predictions suggest social media and online video may present a threat to both print and digital newspaper offerings view more…
Source: Direct Marketing News

12/5/2016 - The MarTech Bubble Burst
Has the martech industry reached its tipping point? view more…
Source: Direct Marketing News

12/4/2016 - 4 Practical Steps to Align Email Marketing with the IoT
Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things view more…
Source: Direct Marketing News

2/10/2015 - Avoiding A Retweet Binge
By Rachael Wolensky Have you ever noticed when people you follow on Twitter go on a retweet binge? It can be annoying to seea business or individual’s interests taking over your news feed while you’re scrolling through Twitter. What if … Read the rest view more…
Source: Interactive Media

9/18/2014 - Insights on Switching, Centering, and Gestures for Touchscreens :: UXmatters
By Steven Hoober Published: September 2, 2014 “Touch devices are still fairly new. We’re still developing patterns for interactions and are just now beginning to understand how users understand and employ their touchscreen devices.” While I’ve discovered many things in … Read the rest view more…
Source: Interactive Media

7/21/2014 - Riding the Juggernaut That Left Print Behind – NYTimes.com
David Carr of the New York Times describes his struggle to keep up with reading printed publications in the era of instant news and information: Even if you aren’t one of those people worried about media consolidation — there are … Read the rest view more…
Source: Interactive Media

7/11/2014 - Email Design Reference and Resources
A portion of the CSS reset code used in the templates. by Phillip Simon, @quicmdirector Did you know that the email service MailChimp provides free tutorials and resources for creating HTML email messages? While some of the tutorials are about … Read the rest view more…
Source: Interactive Media

7/10/2014 - Coping with Shifts in Interactive Media Technology
Program Director Phillip Simon discusses adapting to change. Interactive Media Masters Program Director Phillip Simon analyzes how adaptable, inquisitive students can survive and stay engaged in the constantly shifting technology landscape, even a decade from now. This article is adapted … Read the rest view more…
Source: Interactive Media