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Interactive Print Media

Print as we know it continues to morph into a medium that enhances the “not so new” digital marketing and content enriched environments many of us are immersed in. Whether Business-to-Business or Business-to-Consumer, it’s clear that Print has a roll in communicating value, creating a more interactive experience and ultimately supporting the sale, adoption and loyalty so many brands, companies and services seek in today’s global, competitive space.

To continue to thrive as a manufacturer of Print and / or to expand it’s value as part of a larger marketing sale, it’s imperative visual communication firms of today understand the interaction of these mediums and how to maximize their potential for current and future clients. Although daunting at times, awareness, education and taking calculated risks to integrate additional tools into your business will yield the greatest return today and tomorrow.

We will continue to populate this section with relevant RSS feeds, links to white papers, online learning, PPI partner information and other tools relevant to taking your business in PRINT the direction it needs to go to play and be profitable in the future!

2/28/2017 - Everything you need to know about 'Outlander' Season 3
Starz recently announced that the hotly-anticipated Season 3 premiere of Outlander will hit our screens in September — an agonizingly long wait, considering that we got our last glimpse of Claire (Caitriona Balfe) and Jamie (Sam Heughan) way back in July 2016.  But anything worth having is worth waiting for, and that's especially true of Outlander Season 3, which will explore that very theme, as Claire and Jamie must defy the odds and find a way to reunite after decades apart.   Here's everything we know about Outlander Season 3 so far: THE PLOT: Fans of Diana Gabaldon's beloved series of novels know that Season 3 is based on the third book in her Outlander saga, Voyager — a rip-roaring adventure that spans multiple years and countries. Read more...More about Diana Gabaldon, Starz, Caitriona Balfe, Sam Heughan, and Outlander view more…
Source: Mashable

2/28/2017 - What will the new presidential administration change about online payments?
It’s been a rocky start for the Trump Administration. Regardless of what side of the political spectrum you stand, there’s been controversy and divisiveness surrounding everything from the administration's cabinet picks, the travel ban, and the repeal of Obamacare. However, we’re curious about how the new administration is going to impact payments systems — which could have grave implications for big banks to Fintech startups to customers like you and me. Rolling back regulations The Trump Administration has made no secret that they’re going to relax on regulations that have been placed on banks following the 2008 economic crisis. The administration is focusing on dismantling the Dodd-Frank Act, as well as the Consumer Financial Protection Bureau. Read more...More about Business, Online Payments, and Business view more…
Source: Mashable

2/28/2017 - 3D Systems reports full year 2016 financial results, $17 million increase in gross profit from 3D printing
3D Systems (NYSE:DDD) has filed its 10-K with the SEC. The documents show a decrease in headline revenue of $33 million to $633 million for ... view more…
Source: 3D Printing Industry

2/28/2017 - Benedict Cumberbatch just landed his dream role by giving it to himself
Doctor Strange star Benedict Cumberbatch may have actual magical powers. Either that, or his vision board has some real juice.  The Sherlock star has played a number of literary icons over the years, but for his latest role, Cumberbatch will get the opportunity to tackle one of his own fictional heroes in a new limited series co-produced by Showtime and Sky Atlantic. Through his production company, SunnyMarch, Cumberbatch is set to executive produce and star in Melrose, a five-part series based on the semi-autobiographical novels written by Edward St. Aubyn.  He'll play the titular character, Patrick Melrose, an aristocratic and outrageously funny playboy who struggles to overcome the damage inflicted by a horribly abusive father and a mother who tacitly condoned the behavior. Read more...More about Doctor Strange, Melrose, Sherlock, Showtime, and Benedict Cumberbatch view more…
Source: Mashable

2/28/2017 - Thousands of French people want Barack Obama to be their next president
More than 40,000 people have signed a spoof petition calling for Barack Obama to be the next president of France. SEE ALSO: Obama and Richard Branson fought over kitesurfing and we're never getting him back As France prepares for its general election in May, an unofficial campaign has been launched to "bring France out of its apathy" and elect Barack Obama as France's new president. "We would like to make a big splash in electing a foreign president as head of our beautiful country," reads the campaign's manifesto."Barack Obama completed his second presidential term as POTUS on the 21 January, why not hire him as president of France?" the manifesto says. Read more...More about French President, Obama, Barack Obama, Politics, and France view more…
Source: Mashable

2/28/2017 - It's embarrassing how much I suck at playing 'Snake' on the new Nokia 3310
Before there was Candy Crush or Pokémon Go, there was only one game everyone played on their cellphones: Snake. The game's concept is simple: Maneuver a snake around the screen as it grows longer and longer and try to avoid eating its tail.  Having not played the game in over 10 years, I had to try it on the new Nokia 3310 at Mobile World Congress 2017 and see if I still had any of my skills. SEE ALSO: Legendary Nokia 3310 returns with color screen and good old Snake At the Nokia booth, Mashable Senior Editor Stan Schroeder and I decided to have a friendly Snake-off battle. Who emerged victorious? Had years of playing touchscreen games hindered our feeble hand-eye-number-pad coordination skills? Read more...More about Dumbphones, Mobile World Congress 2017, Mobile World Congress, Mwc 2017, and Mwc view more…
Source: Mashable

2/28/2017 - Natural inspiration for 3D printing with color uses photonic crystals and sub $1,000 3D printer
Researchers from the University of Colorado present an alternative method of adding color to 3D prints. Rather than using dyes or pigments a new paper ... view more…
Source: 3D Printing Industry

2/27/2017 - Insights into additive manufacturing at Boeing with Leo Christodoulou
The use of 3D printing technology at Boeing could seem futuristic to some, featuring as it does levitating objects and spacecraft. But this is par ... view more…
Source: 3D Printing Industry

2/27/2017 - 3D printing brings Ghost in the Shell geishas to life
First released as a manga series in 1989, Ghost in the Shell has become a seminal work critiquing the digital future. The 1995 animated film ... view more…
Source: 3D Printing Industry

2/27/2017 - Researchers test 3D printed medical implants, advances in regenerative medicine
New research describes how a team, “developed and implanted .. the world’s first” custom 3D printed airway stent. The work is a collaboration between Toulouse ... view more…
Source: 3D Printing Industry

2/27/2017 - When a Design Student Rebrands SpaceX
Yuma Naito was instructed to rebrand SpaceX for a class project—and ended up winning an Outstanding Achievement award from HOW for his on-point work. The post When a Design Student Rebrands SpaceX appeared first on HOW Design. view more…
Source: How Design

2/25/2017 - Audi: Enter The Sandbox VR Experience
Audi is asking you to enter the sandbox with an amazing new VR driving experience, combining a physical installation with real-time virtual reality rendering. The experience invites the big kid in all of us to enter the purpose-built sandpit and create a customised track before the sand is carefully scanned by a depth-sensing camera, from [...] Related posts: Nike: Hypervenom YouTube VR Experience AUDI: The “Duel” Presidential Debate Ad Audi R8 “Commander” Super Bowl 2016 Ad view more…
Source: Digital Buzz

2/24/2017 - Everything Your Creative Business Needs to Know About Theft and Inspiration
How can a creative business ensure that they produced inspired works rather than pilfering? The post Everything Your Creative Business Needs to Know About Theft and Inspiration appeared first on HOW Design. view more…
Source: How Design

2/24/2017 - Brian Collins on Optimism, Talent & Doing Great Work
Designers should "reassert the original modernist intent of benevolence into all that we do" and other wise words from Brian Collins. The post Brian Collins on Optimism, Talent & Doing Great Work appeared first on HOW Design. view more…
Source: How Design

2/24/2017 - Free Font of the Week: Lazer 84
Welcome to Free Font Friday, where we showcase our favorite free font finds! This week's typeface is Lazer 84 by Juan Hodgson. Download today! The post Free Font of the Week: Lazer 84 appeared first on HOW Design. view more…
Source: How Design

2/23/2017 - 3 Degrees of Inspiration: Whitney Sherman, Na Kim & Peter Mendelsund
In this latest edition of our chain of inspiration, check out work by Whitney Sherman, Na Kim and Peter Mendelsund. The post 3 Degrees of Inspiration: Whitney Sherman, Na Kim & Peter Mendelsund appeared first on HOW Design. view more…
Source: How Design

2/21/2017 - Samsung Presents: The Gaming Marathon
In pretty much every marathon around the world, runners get an RFID chip to track their times as they nail each leg of the race. So this year, to capitalise on the massive participation in the Samsung Marathon in Israel – Samsung decided to “Hack The Run For Good” by turning the marathon course into [...] Related posts: Samsung: The World’s First Virtual Reality Birth The Void: Real-World VR Gaming Spaces NIVEA Presents The Second Skin Project view more…
Source: Digital Buzz

2/19/2017 - Introducing The Amazon Treasure Truck
Ok ok, do you remember your local ice cream truck? That once-a-week joy machine that made your day every time you heard it coming down the streets? Introducing The Amazon Treasure Truck. It’s a truck filled with treasure, well the type of treasure you kinda need, curated to what you and people like you in [...] Related posts: Amazon Prime Air: Next Gen Drone Delivery Amazon Dash Button: Place it. Press it. Get it. Amazon Alexa Hacked Into Billy Bass Fish view more…
Source: Digital Buzz

2/13/2017 - ASICS: The Big Chase 5k Run Experience
Welcome to ASICS’ immersive theater experience… An experiential campaign in L.A. that took 60 runners into a film noir-themed experiential story that they literally ran through. On Jan. 27, the group of runners, including journalists and influencers stepped into the shoes of Hollywood detectives to solve a case. Using a customised comms and a unique [...] Related posts: Lockheed Martin: The VR Mars Experience Bus Starbucks: The Roastery Mobile Experience Play Bacardi’s Instagram DJ Experience view more…
Source: Digital Buzz

2/11/2017 - Forestry Commission: The Gruffalo Spotter AR
This is a very cool, real-world AR experience called “The Gruffalo Spotter”, an augmented reality app designed for exclusive use on Gruffalo Spotters trails across England forests in 2017. The trails are packed with interactive facts about forest animals as you unlock augmented reality activities along the way for your kids. Once families have spotted [...] Related posts: Disney: Augmented Reality Colouring Books Land Rover: An Instagram Adventure Story McDonald’s Happy Goggles: VR Happy Meal Box view more…
Source: Digital Buzz

12/6/2016 - Invoca Taps Into IBM Watson
Invoca puts AI at the heart of its voice marketing strategy view more…
Source: Direct Marketing News

12/5/2016 - Amazon Is Opening a Grocery Store with No Checkout Lines
Amazon continues its expansion into retail with a grocery store that minimizes purchase friction. view more…
Source: Direct Marketing News

12/5/2016 - Growing Social Media Ad Spend Bad News for Newspapers
New predictions suggest social media and online video may present a threat to both print and digital newspaper offerings view more…
Source: Direct Marketing News

12/5/2016 - The MarTech Bubble Burst
Has the martech industry reached its tipping point? view more…
Source: Direct Marketing News

12/4/2016 - 4 Practical Steps to Align Email Marketing with the IoT
Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things view more…
Source: Direct Marketing News

2/10/2015 - Avoiding A Retweet Binge
By Rachael Wolensky Have you ever noticed when people you follow on Twitter go on a retweet binge? It can be annoying to seea business or individual’s interests taking over your news feed while you’re scrolling through Twitter. What if … Read the rest view more…
Source: Interactive Media

9/18/2014 - Insights on Switching, Centering, and Gestures for Touchscreens :: UXmatters
By Steven Hoober Published: September 2, 2014 “Touch devices are still fairly new. We’re still developing patterns for interactions and are just now beginning to understand how users understand and employ their touchscreen devices.” While I’ve discovered many things in … Read the rest view more…
Source: Interactive Media

7/21/2014 - Riding the Juggernaut That Left Print Behind – NYTimes.com
David Carr of the New York Times describes his struggle to keep up with reading printed publications in the era of instant news and information: Even if you aren’t one of those people worried about media consolidation — there are … Read the rest view more…
Source: Interactive Media

7/11/2014 - Email Design Reference and Resources
A portion of the CSS reset code used in the templates. by Phillip Simon, @quicmdirector Did you know that the email service MailChimp provides free tutorials and resources for creating HTML email messages? While some of the tutorials are about … Read the rest view more…
Source: Interactive Media

7/10/2014 - Coping with Shifts in Interactive Media Technology
Program Director Phillip Simon discusses adapting to change. Interactive Media Masters Program Director Phillip Simon analyzes how adaptable, inquisitive students can survive and stay engaged in the constantly shifting technology landscape, even a decade from now. This article is adapted … Read the rest view more…
Source: Interactive Media