The printing industry has a history of prioritizing environmental stewardship with the use of sustainable materials and preservation of natural resources, as well as removing harmful chemicals and compounds from the printing process. Print is both environmentally and socially responsible as new technologies have allowed the industry to continuously strive for greener materials. This evolution allows the printer to use paper more efficiently and, more importantly, use safer materials for their workers, community, and environment. The environment and sustainability is factored into every decision those producing PRINT make. Yet, there are still many popular misconceptions about the impact that printed materials have on the environment.
In this section we hope to offer print buyers, and procurement specialists, designers, advertising and marketing agencies, brands and those who engineer and produce print solid information, resources and programs which strengthen the discussion that Print DOES Rock, is “green” and an important and impactful part of the marketing mix for the long term.
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This is a collection of facts and statistics about the U.S. and Worldwide printing industries. If you are a business owner or marketer, Print Is Big is an effective and important tool you should include with your client communications. If you work in the print industry, share these print resources with your staff. Check it out!
Print in the Mix is a clearinghouse of curated third-party research demonstrating the effectiveness of print, web, mobile, social media and other formats in the cross-media communications value chain. Our mission is to advocate and educate for the value of print as a viable and effective ROI in the marketing strategy media mix – alone and working synergistically with other media to drive results. Read all about it!
WhatTheyThink is the printing and publishing industry’s leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Wide Format, Labels & Packaging, Production Inkjet and Mergers & Acquisitions.
WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. Learn more about us!
By connecting the dots between print and the private landowners who own almost 60 percent of U.S. woodlands, “Print Grows Trees” challenges the widely held belief that by using less paper, trees will be saved.
Find out THE FACTS!
There are many misconceptions about the environmental impact of print on paper. Printers and their suppliers use trees as the starting point of their products. Many people think that by forgoing printing, they are saving trees and making the right choice for the environment. However, the exact opposite is true. Choose Print!
There are Two Sides to every story and our carefully researched facts explode the myths and set the record straight about the sustainability of Print and Paper. Visit our website often to get the latest updates. Share the facts with your network!